Martech

AUGUST 8, 2024

Take our brief 2024 MarTech Replacement Survey It can be a game changer when it comes to marketing technology stacks. This targeted approach enhances efficiency, reduces costs and improves overall outcomes, demonstrating the principle’s transformative potential in strategic decision-making. Isolated tools are red flags.

Key Performance Indicator 123

Key Performance Indicator Transform User-Generated CMO 123

illumin

AUGUST 15, 2024

One way to do this is to leverage your customer relationship management (CRM) list to create a lookalike audience. Reduce the time needed to build customer audiences and transform your campaign. 2024 is proving to be an especially difficult election campaign, making effective political advertising more important than ever.

Advertising 105

Advertising Advertisers Transform CRM 105

Lusha

DECEMBER 4, 2024

That’s why we’re here to help make December a little easier with smarter prospecting tools, seamless integrations, and updates designed to help you close 2024 like a sales superhero. Here’s the scoop on what’s new in Lusha this month: Just Landed: Upgraded CRM Indicators! Want to see these connectors in action?

Product 52

Product CRM Transform Target Market 52

Martech

JULY 29, 2024

Customer relationship management (CRM): A CRM system helps manage customer interactions and data throughout the customer lifecycle. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Examples include HubSpot and Marketo. Now it’s your turn to give MarTechBot a try. Processing.

Management 120

Management eCommerce CRM User-Generated 120

Martech

FEBRUARY 7, 2024

But the competitive value of AI in business lies in how it meshes with your existing tools and processes, transforming data and technology architecture into competitive assets. When integrated with Lavender AI, it can transform your email communication. Take HubSpot and Lavender AI, for instance.

Transform 131

Transform CRM Finance Communications 131

Hubspot Marketing

AUGUST 20, 2024

Transform long-form content into short-form educational social media posts. Dive deeper into these use cases and find a list of helpful tools in her article, 17 Best AI SEO Tools & How to Use AI in 2024 [New Data]. Although repurposing content is likely not new to you, AI makes it much easier to do at scale than ever before.

User-Generated 130

User-Generated Food Transform Marketing 130

Hubspot Marketing

MARCH 10, 2025

Two years after Generative AI took off, one thing is clear: AI will transform the way businesses operate. Structured Data : This has always been our strength customer records, company information, contact data, and all the rich CRM information that HubSpot has organized for over 15 years. Our acquisition of Frame.ai

Transform 76

Transform CRM User-Generated Customer Journey 76

Martech

MARCH 27, 2025

In 2024, both Salesforce and HubSpot announced acquisitions of platforms specifically targeting unstructured data issues. In most CRM/MAP systems, this results in a set of standard drop-down menus that are co-managed by sales and marketing ops. Remember, AI models are not rule-based like our CRM/MAP. or role-based personas.

CRM 94

CRM Transform Whitepaper User-Generated 94

Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? That’s why we’ve prepared this in-depth ebook covering over 120 marketing and online advertising trends and predictions for 2024. But AI features are also being added to CRMs, note apps, and more. Leverage solutions like CRM and CDP.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Martech

JUNE 27, 2024

On June 12 and 13, 2024, Emarsys went live with the Omnichannel and AI Masterclass , a digital event featuring fireside chats and expert-led sessions from digital leaders who are blazing a trail in the world of omnichannel marketing. The post Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand!

Transform 104

Transform eCommerce CRM Management 104

Martech

OCTOBER 9, 2024

How it helps you This new feature helps you turbocharge your data management by combining more than 40 firmographic, demographic and technographic attributes to keep CRM records accurate and up to date. How it helps you Video content is powerful but traditionally time consuming to edit and repurpose.

Product 123

Product Real Estate CRM Transform 123

Lusha

NOVEMBER 11, 2024

This guide will show you the top 13 websites to buy business leads in 2024. We’ll cover: Key factors to consider when choosing a platform Pros and cons of each option Expert tips to help you make the right choice Get ready to transform your lead generation and unlock new sales opportunities.

CRM 52

CRM Price User-Generated Management 52

Martech

DECEMBER 10, 2024

HubSpot’s November 2024 updates focus on helping you capture cleaner data, engage contacts more effectively and streamline everyday tasks. Let’s take a look at the biggest HubSpot updates for November 2024. Learn how to add an email signature in the CRM. Drive conversions with countdown timers in CTAs.

CRM 116

CRM Transform Whitepaper Management 116

Rock Content

DECEMBER 18, 2023

As we step into the year 2024, it’s undeniable that Artificial Intelligence (AI) is now and forever a part of our daily routines for crafting compelling marketing strategies. Enter our Top 5 AI Tools for Marketing in 2024. Reply.Io (for CRM) ? to call it a CRM. Canva (for image editing) ? Sounds bold to me!

Transform 97

Transform Price CRM User-Generated 97

Duct Tape Marketing

DECEMBER 4, 2024

With years of experience helping businesses grow through strategic marketing approaches, I reviewed five transformative trends poised to disrupt how marketers, agencies, and organizations connect with audiences in 2025. know, 2024 is getting ready to wrap up, depending upon when you're listening to this. It's just me, no guests today.

Market Trends 80

Market Trends Transform CRM Marketing 80

Martech

MAY 3, 2024

The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what we’re covering today for HubSpot’s April 2024 updates: Flexible meeting allocation with weighted rotation option.

Transform 125

Transform Succession Management Management Communications 125

Search Engine Land

DECEMBER 21, 2023

We expect to see its full potential unleashed on Google Search in 2024. Bottom line: futureproofing digital presence for AI search should be a major priority for all brands in 2024. Read on to discover seven key trends that should influence your roadmap in 2024, as well as three must-haves for success. Web stories.

Real Estate 119

Real Estate Transform User-Generated Customer Journey 119

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( While customers might not go through the marketing funnel again, you can transform them into brand advocates who help champion your product to others. Step 5: Set up lead tracking and automation.

Transform 85

Transform Marketing Marketers Gen Z 85

Set Up

JANUARY 21, 2025

Read more - The Breakup Blueprint: Fixing Agency-Client Relationships Before They Fail + The Truth About Agency Breakups: What Clients + Agencies Really Think In 2024, more than half of Clients prioritized branding/identity and/or social media help from an Agency partner - a slight increase in both areas over 2023.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Sprout Social

SEPTEMBER 25, 2023

Brands that continue to silo social in one department will find themselves struggling to capitalize on social’s ability to transform the entire business. The post CMOs: What will you do to remove social team silos in 2024? appeared first on Sprout Social.

Transform 127

Transform CMO Education CRM 127

Sprout Social

DECEMBER 20, 2023

With Sprout’s ability to plug into your CRM, get a full 360-degree view of your customer, and the customer journey. Sprout’s analytics and reporting enable you to get a full view of your strategy performance, to benchmark against competitors and helps transform your social media intelligence into shareable business intelligence.

Branding 136

Branding Price Influencer Marketing Transform 136

Search Engine Land

FEBRUARY 19, 2024

As you think about digital transformation, consider integrating various disjointed systems to centralize customer data as your golden currency. This article discusses the top areas location-based businesses need to focus on in 2024 and key metrics to measure performance and success. Having proper schema structure on your website.

Gen Z 111

Gen Z Real Estate SEO Transform 111

Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Most major customer relationship management (CRM) and marketing platforms are already introducing AI functionality into their products, with more releases planned in 2024. Dig deeper: Integrating marketing with technology: Best of the MarTechBot 2.

CRM 125

CRM Transform User-Generated Marketing 125

Hubspot Marketing

JANUARY 28, 2025

What Brill Medias team did next is fascinating: By vetting problem language, solution language, and transformation language, we cut our lead cost from $114 to $27, which is a 76% lower lead cost. The strategy behind Brill Medias ad spend optimizations was researching on Reddit, Twitter X, and AI what problems people are having with agencies.

Transform 64

Transform Non-Profit Marketing Marketers 64

Hubspot Marketing

OCTOBER 3, 2024

Two words: legacy CRM. The concept of customer relationship management (CRM) has existed for decades, and there are more tools than ever for understanding and engaging with customers. The problem is, legacy CRMs have never fully delivered on the promise of being the source of truth about your customer.

Product 125

Product CRM Transform Manufacturing 125

Sprout Social

JANUARY 9, 2024

Here’s how AI analytics has transformed traditional analytics: Descriptive analytics: Interprets performance based on existing data and focuses on reporting a snapshot summary of the insights. Adopt these and other intuitive Sprout features to bring your data to life and transform your social and digital marketing strategies.

Analytics 133

Analytics Transform Key Performance Indicator CRM 133

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. All told, the March 2024 update aims to make your interactions more insightful and your strategies more impactful. Improved file management within the CRM.

CRM 55

CRM Management Transform User-Generated 55

Search Engine Land

JUNE 27, 2024

On June 12 and 13, 2024, Emarsys went live with the Omnichannel and AI Masterclass , a digital event featuring fireside chats and expert-led sessions from digital leaders who are blazing a trail in the world of omnichannel marketing. If you missed it you can access it all on-demand for free now.

Transform 67

Transform eCommerce CRM Management 67

Martech

MARCH 19, 2024

But in 2024, I’m leveraging it as a call to action to focus more attention on personalized experiences for customers. Want help managing your CRM? This type of thinking led me to this 2024 series, which I’m reformulating around this point of view: This is a call to action to all martech people: We can be better at personalization!

Customer 127

Customer Transform Shoppers CMO 127

Martech

DECEMBER 14, 2023

If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. An inefficient customer relationship management (CRM) platform. CRM data cleanup.

Transform 95

Transform CMO CRM Fashion 95

Chief Martec

APRIL 28, 2024

I was particularly excited to read the Spring 2024 edition just released, because they’d added a detailed section on marketing technology. If you have a database of your customers — what the cool kids have been calling CRM for the past 30 years — you use marketing technology. What were CMOs thinking about martech these days?

Transform 89

Transform CMO CRM Management 89

Buffer Marketing

SEPTEMBER 2, 2024

15 day free trial for all paid plans €15/month for one user and 10 social media channels Zoho users Integration to Zoho products like CRM and Desk Customized social listening dashboards Automate reposting your top-performing social media posts HubSpot MeetEdgar Sprout Social No free plans. The thing I find most amazing?

Management 111

Management Price CRM Social Media Marketing 111

Martech

JANUARY 18, 2024

Real-world strategic integration examples Emily’s story reflects a common scenario in many organizations: One travel rewards company revitalized engagement by connecting online/offline data into personalized customer experiences via integrated CMS, CRM and analytics tools, resulting in a marked increase in customer retention and sales.

Transform 121

Transform Customer loyalty CRM Analytics 121

Lusha

JULY 4, 2024

It’s about time prospecting got a major upgrade that reflects how we work in 2024. Transform your prospecting flow with an intuitive free-text search. Get early access to the Flex Search and be among the first to experience the future of prospecting – Sign up here Anxious about having errors when integrating your CRM with Lusha?

Product 52

Product Transform CRM Finance 52

Martech

JUNE 11, 2024

This is typically quantitative data from your CRM, web analytics and marketing automation systems. Take our brief 2024 MarTech Replacement Survey Accelerating data-to-insights with generative AI Generative AI is a transformative tool that enhances each step of the data analytics hierarchy.

Analytics 117

Analytics Transform Whitepaper User-Generated 117

Sales Force: CMO

JUNE 13, 2024

With AI and CRM, you can use holiday shopping data to create great customer experiences and drive revenue all year long. That’s the power of AI, in-store CRM, and clienteling. With thoughtful use of your CRM data, holiday shopping can truly be a gift that keeps on giving. Back to top.) Back to top.)

Retail 98

Retail Shoppers Transform CRM 98

Chief Martec

FEBRUARY 1, 2024

Empirical evidence supporting that vision came with the release of Workato’s 2024 Work Automation & AI Index report earlier this week. Non-IT project managers, product managers, app adminstrators (looking at you, CRM admins), build another 10%. But here’s the thing: directionally, I think they’re right.

Transform 105

Transform Law User-Generated Marketing 105