Search Engine Land

FEBRUARY 16, 2024

They want customers to continue buying. Here are six marketing strategies to help you grow your sales on Amazon in 2024. In 2024, this has become even easier with generative AI. They are just as interested in making sales, if not more so, than the sellers themselves. How are you positioning your brand/product?

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertisers 124

Search Engine Land

JUNE 20, 2024

Google’s 2024 updates Year to date, Google’s updates have been mostly AI-focused (like fully phasing out Discovery campaigns in favor of Demand Gen) and relatively underwhelming, impact-wise. LinkedIn’s 2024 updates LinkedIn has continued to roll out useful advertiser features this year. Business email address Subscribe Processing.

Customer Acquisition 75

Customer Acquisition PR Advertisers Advertising 75

illumin

AUGUST 27, 2024

With the summer flying by, it’s time to look ahead to what retail trends will take the lead in fall 2024. Goldman Sachs reports in its 2024 economic forecast that inflation is easing and consumer confidence is, slowly but surely, on the rise. Social commerce continues to grow Social commerce will grow in fall 2024.

Retail 52

Retail Gen Z Shoppers Customer Acquisition 52

Digital Marketer

DECEMBER 21, 2023

So, should you jump on the bandwagon in 2024? This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. 8 Benefits of AI in Digital Marketing in 2024 First, let’s unpack all the exciting benefits AI has to offer in the field of digital marketing in 2024.

Law 91

Law Digital Marketing User-Generated Copywriting 91

Use Insider

DECEMBER 13, 2023

Even in 2024, it remains one of the most effective and direct ways to communicate with your customers. Email marketing encompasses a wide range of email formats, from promoting products and services to sending monthly newsletters and updates to building relationships and fostering customer loyalty with promos and offers.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Martech

SEPTEMBER 30, 2024

2024 has brought us into the “trough of disillusionment” for generative AI. It also lowers customer acquisition costs (CAC), which is every CMO’s golden ticket to “doing more with less.” Again, these aren’t hand-waving claims — as of 2024 — the market has already proven them. Increased revenue with lower costs.

Transform 137

Transform CMO Marketing Marketers 137

Martech

SEPTEMBER 20, 2024

I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing. According to the 2024 State of Marketing Report , 99% of respondents say they use AI in some fashion. MAICON didn’t disappoint: I’m full of ideas to help our clients improve their marketing by applying AI. Let me explain.

Customer Acquisition 125

Customer Acquisition Fashion Marketing Marketers 125

Customers.ai

FEBRUARY 7, 2024

Committed to transparency and integrity in the digital marketing space, Evocative Media stands out for its high-converting ad campaigns and email marketing strategies aimed at high-value customer acquisition. The post 20 AdWorld Pros to Pay Attention to in 2024 appeared first on Customers.ai.

Transform 105

Transform eCommerce Non-Profit Advertisers 105

Vertical Response

APRIL 26, 2024

In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency. By understanding your customer acquisition cost, you can make informed decisions on how to allocate your marketing budget effectively.

Shipping 62

Shipping Key Performance Indicator Marketing Marketers 62

Martech

JUNE 12, 2024

Not surprisingly, 36% of companies plan to keep spending flat this year, as opposed to only 6% in last year’s survey, according to Lucidworks 2024 State Of Generative AI In Global Business report (registration required). And among those outcomes is a reduction in customer acquisition costs.

Customer Acquisition 107

Customer Acquisition Retail Communications Customer 107

Customers.ai

JANUARY 26, 2024

Making Your B2B Marketing Toolset Work for You As we leap into 2024, it’s clear that the B2B marketing toolbox is brimming with more gadgets and gizmos than ever before. Let’s make 2024 the year we not only reach for the stars but land amongst them with a toolbox that’s out of this world! From AI wizards like Jasper.ai

CRM 116

CRM User-Generated Analytics Marketing 116

Search Engine Land

SEPTEMBER 18, 2024

The 2024 U.S. Unlike in 2020, the flood of political ads across traditional and digital channels in 2024 presents brands with an unprecedented challenge: how to maintain visibility and engagement amid this deluge. The solution lies in leveraging AI to hack (bypass/outmaneuver) the media landscape to connect directly with customers.

Branding 73

Branding Transform Customer Acquisition Customer loyalty 73

Martech

SEPTEMBER 18, 2024

The 2024 U.S. Unlike in 2020, the flood of political ads across traditional and digital channels in 2024 presents brands with an unprecedented challenge: how to maintain visibility and engagement amid this deluge. The solution lies in leveraging AI to hack (bypass/outmaneuver) the media landscape to connect directly with customers.

Branding 69

Branding Transform Customer Acquisition Customer loyalty 69

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers.

Pharmaceutical 129

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 129

Search Engine Land

AUGUST 7, 2024

At SMX Advanced 2024, Andrew Lolk, founder of Savvy Revenue, shared insights on optimizing Google’s Performance Max (PMax) campaigns for ecommerce businesses. Meaning your customer list from Klaviyo, from your email list, upload those and your targeting. The key lies in the campaign structure.

eCommerce 87

eCommerce Non-Profit Customer Acquisition Advertisers 87

Sprout Social

JUNE 24, 2024

When I kickoff work with CMOs as an upper-funnel marketing consultant and we discuss their social team org structure, the first thing I say to them is, “Can I actually hear about how your paid social team is staffed and how strong your customer acquisition costs and return on ad spend are first?” This question always surprises them.

Customer Acquisition 90

Customer Acquisition B2C CMO Traditional Marketing 90

Base.ai

SEPTEMBER 3, 2024

The Evolving Role of Customer Marketing Customer marketing has evolved significantly in recent years, transitioning from a support role to a strategic function that directly impacts revenue and growth. To do this, customer marketers must adopt a data-driven approach, focusing on metrics that matter to senior executives.

Customer Marketing 52

Customer Marketing Customer Customer Acquisition Marketing 52

illumin

MAY 28, 2024

At the same time, tech giants such as Apple have made iOS updates to make tracking and targeting users more difficult and Google has initiated its plan to phase out third-party cookies in 2024. This loss of signal impairs customer acquisition and audience reach while shrinking returns on ad spending and increasing customer acquisition costs.

Advertising 88

Advertising Advertisers Customer Acquisition Retail 88

Martech

MAY 30, 2024

The spring 2024 report includes data collected during Q1 2024 from CMOs across various industries and company sizes. Martech seems more aligned with top-of-funnel activities (such as lead creation of customer acquisition) instead of mapping it to the entire customer journey/buying funnel activities.

CMO 106

CMO Customer Acquisition Customer Journey Management 106

Martech

MARCH 7, 2024

MFA AI-driven site Measurement and Optimization solution expands on the beta announced in Q4 2023 and will be available globally beginning in Q2 2024. Gupshup’s Conversation Cloud is a suite of SaaS tools designed to enhance business-to-customer interactions through AI-powered conversations.

Transform 110

Transform Customer Acquisition User-Generated Advertisers 110

Martech

FEBRUARY 6, 2024

While an aggressive sales strategy is critical in the early stages, long-term profitability requires balancing customer acquisition and lifetime value. If we’re successful, we cross the finish line with a stable base of happy customers who stay longer and buy more. Your company must add customer marketing to its palette.

Customer Acquisition 113

Customer Acquisition Customer Customer Marketing Marketing 113

Martech

JUNE 24, 2024

Take our brief 2024 MarTech Replacement Survey Updated answer: As the CMO of a national hotel chain, connecting customer experience to strategic capabilities is crucial for driving growth and profitability. (Format) Please name four KPIs you should keep track of to achieve this. Tone) Please keep responses simple.

Transform 106

Transform CMO Key Performance Indicator Customer loyalty 106

illumin

DECEMBER 4, 2023

This merging of platforms is part of the company’s loss reduction plan, with hopes that the combined platform will increase engagement and ad revenue while lowering customer acquisition costs and reducing churn.

Advertising 93

Advertising Advertisers Customer Acquisition Place 93

Martech

AUGUST 14, 2024

Annual Strategic Alignment : At the start of each fiscal year: a) Align your martech capabilities with business, marketing, customer experience, and technology goals; b) Forecast technology needs based on growth projections; and c) Plan major upgrades, migrations or eliminations 7. Are you getting the most from your stack?

Customer Acquisition 111

Customer Acquisition User-Generated New Technology Price 111

Search Engine Land

JUNE 4, 2024

Dig deeper: The Performance Max playbook: Best practices and emerging tactics for 2024 Get the daily newsletter search marketers rely on. Customer segmentation based on nCAC/LTV This is the least common structure I see in audits. These may need to be grouped with other long-tail categories to be successful. See terms.

Non-Profit 81

Non-Profit Customer Acquisition Retail Advertisers 81

Hubspot Marketing

MAY 30, 2023

Since 2019, businesses have come to rely on the app as a main marketing driver, leveraging TikTok for growth and customer acquisition that encourages spending in multiple sectors. Google will begin disabling third-party cookies for Chrome users in Q1 2024 as part of its cookie depreciation plan.

Customer Acquisition 109

Customer Acquisition Influencer Marketing Promotion Advertising 109

Martech

JUNE 12, 2024

Then, re-purpose or develop compelling offers specific to customer needs. Three types of assets are commonly used in customer engagement: services, tools and content. How will you use your martech stack and knowledge of prospect behavior to drive new revenue from customer audiences? Are you getting the most from your stack?

Customer 114

Customer Education Customer Acquisition User-Generated 114

Search Engine Land

AUGUST 7, 2024

If they aren’t using branded search defensive ads, it can be a highly effective customer acquisition strategy. Dig deeper: Amazon Ads in 2024: Maximizing Sponsored Brands campaigns Concerns over wasted spend We’ve seen how often sellers and agencies want to remove the branded search from their ad campaigns.

Branding 96

Branding Customer Acquisition Advertisers Advertising 96

Use Insider

DECEMBER 6, 2023

WhatsApp was the most conversion-boosting channel What’s one of the biggest learnings marketers should take with them into 2024? This is a simple but impactful strategy for brands to win in 2024. Improving product discovery is big business for retail brands 2024 is the year we need to talk about poor search experiences.

Retail 52

Retail eCommerce Shoppers eBook 52

Martech

DECEMBER 7, 2023

Dig deeper: Putting customers first: The key to successful customer data exchange Where AI fits in Discussing data is incomplete without mentioning the growing role of artificial intelligence (AI), which has become crucial in customer acquisition. We’d like to know how it’s been for you.

Customer 83

Customer Customer Journey Customer Acquisition Advertisers 83

Martech

JUNE 28, 2024

Brands with first-party data can also feed customer data into those models to understand the impact on new customer acquisition. Take our brief 2024 MarTech Replacement Survey Levers for testing include emerging publishers, audience targeting, creative optimization, new ad formats leveraging dynamic creative and more.

Branding 123

Branding Key Performance Indicator Marketing Marketers 123

Hubspot Marketing

JULY 12, 2024

Benefits : Increased brand awareness Lower customer acquisition costs Higher conversion rates Best for : Almost every type of company can benefit from acquisition and advocacy communities, but it’s particularly effective for startups and newly-established brands.

Management 77

Management Food User-Generated Customer Acquisition 77

Use Insider

MAY 14, 2024

While acquisition marketing uses advertising, social media campaigns, and other promotions to attract new customers, retention marketing will rely on tactics like personalized marketing , loyalty programs, and top-notch customer service to keep existing customers on the hook. What are the benefits of retention marketing?

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Marketing Insider Group

JUNE 25, 2024

Marketing technology (MarTech) is indispensable because it assists companies as they attempt to attract customers and understand their needs. However, with over 14,000 MarTech solutions available in 2024, marketers face an overwhelming array of options when identifying the correct MarTech tools to implement.

Key Performance Indicator 97

Key Performance Indicator Customer Acquisition Analytics CRM 97

Sprout Social

SEPTEMBER 24, 2024

Our 2024 Influencer Marketing report shows 80% of consumers prefer buying from brands with long-term influencer partnerships. The 2024 Influencer Marketing Report reveals that 59% of influencers consider a clear budget and payment structure the most important criteria when choosing a brand partner. Why is a roadmap important?

Influencer Marketing 69

Influencer Marketing Marketing Strategy Marketing Marketers 69

Martech

JANUARY 22, 2024

The relationship between agencies and their client’s RevOps teams will only get more critically important as 2024 brings us closer to a world without third-party cookies and the need for more first-party data use increases. Dig deeper: How to optimize sales and marketing processes for efficient customer acquisition Get MarTech!

CRM 109

CRM Digital Marketing Customer Acquisition Communications 109

Welcome Software

DECEMBER 26, 2023

of total marketing channel spend is focused on driving loyalty and advocacy compared to other stages in the customer journey.1 We know that customer acquisition costs are increasing, so finding opportunities to gain new customers but also focus on customer retention and loyalty is imperative in 2024.

Customer 40

Customer Customer loyalty Customer Acquisition CMO 40