Martech

AUGUST 13, 2024

Frito-Lay is noticing and adjusting to the fact that customers are no longer buying as many $6 chips. Kudos to these companies for being honest with themselves and their customers, sharing the truth and defining plans to adapt. The rapid evolution of the digital landscape undeniably disrupted traditional marketing paradigms.

Transform 128

Transform Marketers Marketing Traditional Marketing 128

Martech

SEPTEMBER 18, 2024

The 2024 U.S. And it is not just traditional ad spending. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. The solution lies in leveraging AI to hack (bypass/outmaneuver) the media landscape to connect directly with customers.

Branding 68

Branding Transform Customer Acquisition Customer loyalty 68

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. What is growth marketing? Pirate Metrics ) is the most popular growth marketing framework.

Customer 93

Customer Customer loyalty User-Generated Traditional Marketing 93

Customers.ai

DECEMBER 20, 2024

Get our launch checklist pic.twitter.com/qgq0haO0Up — CustomersAI (@CustomersAI) November 27, 2024 Its the difference between a brand that reacts to problems and one that creates memorable experiences. "The platform is intuitive and packed with powerful features, but what truly sets it apart is the outstanding customer support."

eCommerce 85

eCommerce Shipping Customer loyalty Marketers 85

Sprout Social

JUNE 24, 2024

When I kickoff work with CMOs as an upper-funnel marketing consultant and we discuss their social team org structure, the first thing I say to them is, “Can I actually hear about how your paid social team is staffed and how strong your customer acquisition costs and return on ad spend are first?” But that’s not the only benefit.

Customer Acquisition 112

Customer Acquisition B2C CMO Traditional Marketing 112

Duct Tape Marketing

AUGUST 22, 2024

By designing journeys that customers ACTUALLY want to follow, your business can drive growth more effectively. [12:00] 12:00] Acquisition and Retention A fractional CMO should focus on both customer acquisition and retention. We have to get into sales, we have to get into customer service.

CMO 87

CMO Customer Journey Transform User-Generated 87

Lusha

JULY 17, 2024

Let’s face it: traditional marketing can feel like throwing darts blindfolded. That’s the essence of Account-Based Marketing (ABM). In 2024, ABM isn’t just a trend; it’s a necessity for B2B businesses that want to cut through the noise and forge lasting relationships with their most valuable customers.

Direct Mail 52

Direct Mail CRM Marketing Automation Platform Key Performance Indicator 52