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The Best B2B Marketing Content of 2024: Year-End Roundup

Trade Press Services Newsletter

As 2024 comes to a close, we’re taking a look back at the B2B marketing content that made the biggest impact over the past year. The Best of the Best From 2024 As you plan for 2025, this year-end review will get you up to speed on the content that defines B2B marketing trends in 2024. Read the full report here.

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2024 Year in Review: Features, Features & More Features!

Customers.ai

2024 wasnt just a banner year for ecommerce, it was a record-shattering one. With brands raking in massive sales during Black Friday and Cyber Monday (our customers led the charge, pulling in some serious ROI ), its clear that innovation and agility are the keys to the kingdom. I said I had two words: Challenging and exciting.

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21 of the Best Social Media Analytics Tools for 2024

Hootsuite

Let’s take a look at some of the best (free and paid) options for 2024. And if you’re curious, here’s how the Hootsuite social team uses analytics every day: The best social media analytics tools for 2024 1. Learn more: The social media metrics you need to track in 2024 14. What are social media analytics tools?

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HubSpot’s August 2024 updates: Enhanced automation, big reporting updates and more

Martech

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. How it helps you This update significantly improves efficiency by consolidating essential company details into a single summary card.

CRM 110
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

By attending this session, you'll learn: How to develop a common view of the customer and define the roles of engagement 🔐 How to go beyond marketing and sales alignment, and truly align across the full customer journey 🌐 What key metrics can (and should) be used to unify marketing and sales 📈 and more!

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INBOUND 2024: Co-creating with AI to Drive Growth

Hubspot Marketing

So it’s worth understanding why it’s been so tough , what has changed in the customer journey , and answer the question: where do we grow from here? And to learn more about the features and services we introduced at INBOUND 2024 to do just that, check out our latest Spotlight. With AI, we can help all businesses play big.

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Top 10 Best Rank Tracker Tools of 2024

Hubspot Marketing

What I Like The “intent” feature can tell you the intention users had when searching specific keywords, giving you a deeper insight into where in the customer journey they are. Compare domains to see which have the most organic visibility and traffic. Pros SEMRush features a user-friendly interface for easy navigation.

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Cracking the Code: Turning Intent Data into Go-to-Market Success

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

With a solid data foundation and intent-driven plays, your teams can support potential buyers throughout their entire customer journey — and a better journey leads to greater sales! 📈 📆 June 27th, 2024 at 9:30 AM PDT, 12:30 PM EDT, 5:30 PM BST

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. 📆 June 25th, 2024 at 9:30am PDT, 12:30pm EDT, 5:30pm BST Save your seat today!