Martech

DECEMBER 4, 2024

Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. Ecommerce returns: The challenge of keeping customers happy and profitable The global ecommerce market is rapidly growing, projected to rise from $6.3

eCommerce 115

eCommerce Customer Retail Transform 115

Martech

OCTOBER 24, 2024

Dig deeper: Data analysis and market research top list of AI use cases Making money While genAI is great for efficiency, it’s also driving revenue growth by enhancing customer experiences. Personalization, powered by genAI, allows marketers to create tailored interactions that increase conversions, customer loyalty and revenue.

Copywriting 120

Copywriting Transform PR User-Generated 120

Sprout Social

NOVEMBER 4, 2024

According to the Q4 2024 Sprout Pulse Survey*, a staggering 89% of consumers say social media impacts their holiday shopping decisions. Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. Or something like that.

Gen Z 119

Gen Z Millennials User-Generated Shoppers 119

Martech

AUGUST 15, 2024

Successful marketing builds long-term customer loyalty, making them less susceptible to competitors’ discounts or incentives. Take our brief 2024 MarTech Replacement Survey The post Measuring marketing’s impact: From metrics to growth appeared first on MarTech. Email: Business email address Sign me up! Processing.

Finance 116

Finance Customer loyalty Entertainment Price 116

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

CRM 123

CRM Transform Marketers Marketing 123

Martech

AUGUST 9, 2024

For brands transforming, this balanced approach is crucial for keeping customer loyalty while attracting new audiences. Take our brief 2024 MarTech Replacement Survey Atlanta, facing rapid population growth, expects to add nearly 2 million more residents by 2050. Are you getting the most from your stack?

Transform 111

Transform Energy PR Customer loyalty 111

Marketing Insider Group

AUGUST 13, 2024

Estimates by Statista suggest the global travel and tourism industry will bring in more than $900 billion in revenue in 2024, so you’ll want to ensure you get a piece of that pie. It can also elevate your brand and drive more bookings.

Content Marketing 125

Content Marketing Transform User-Generated Marketers 125

Martech

JULY 15, 2024

Format) Please include three KPIs for each group of customers. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing. The post Measuring new customer acquisition and loyalty: Best of the MarTechBot appeared first on MarTech. Tone) Please keep responses simple.

Customer Acquisition 110

Customer Acquisition Customer CMO Key Performance Indicator 110

Martech

JULY 30, 2024

Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty. Email marketing is a powerful method for nurturing leads and converting them into customers. Social media marketing is essential for both startups and large corporations.

CRM 109

CRM Marketers Marketing Customer loyalty 109

Sprout Social

OCTOBER 10, 2024

These networks include: Instagram According to the 2024 Social Media Content Strategy Report , 84% of social media users have an Instagram profile, making it the most popular social media network across ages. These networks enable a broad range of interactions—from posting text and images to professional networking and community-building.

Gen Z 120

Gen Z Branding Millennials Entertainment 120

Buffer Marketing

OCTOBER 17, 2024

” It’s a question rooted in the business’ need for steady growth and customer loyalty to thrive in a competitive local market.   Small business owners often ask, “ What can I leverage?

Whitepaper 114

Whitepaper Thought Leadership Finance Marketers 114

Martech

AUGUST 12, 2024

Metrics to measure success: Customer satisfaction score (CSAT): Surveys to gauge how satisfied customers are with their experiences. Net promoter score (NPS): Measures customer loyalty and likelihood to recommend our brand. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up!

Customer 110

Customer B2C CMO Customer Journey 110

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

User-Generated 139

User-Generated Marketers Marketing Advertisers 139

Martech

JANUARY 22, 2025

in the first five months of 2024 alone and 2025 is looking just as promising. For example, their keynote speaker was Tennessee native and customer loyalty expert Brittany Hodak, who shared her “Superfan Formula.” ” Yes, I know. But SoLoMo has become the backbone of modern event promotion.

Event Marketing 108

Event Marketing Finance Customer loyalty Marketers 108

Backlinko

AUGUST 7, 2024

Begin your Google search with intitle: followed directly by your keyword or phrase: intitle:keyword For example, if you’re looking for the best recipes for the year 2024, you could search intitle:recipes 2024 : Optionally, add site: and the website domain name if you want to narrow down your search to a particular site.

Food 97

Food SEO Customer loyalty Content Marketing 97

Martech

SEPTEMBER 18, 2024

The 2024 U.S. Unlike in 2020, the flood of political ads across traditional and digital channels in 2024 presents brands with an unprecedented challenge: how to maintain visibility and engagement amid this deluge. The solution lies in leveraging AI to hack (bypass/outmaneuver) the media landscape to connect directly with customers.

Branding 68

Branding Transform Customer Acquisition Customer loyalty 68

Search Engine Land

JUNE 26, 2024

Marigold’s 2024 State of Loyalty Report is here to help. Packed with insights from the latest Marigold Global Consumer Trends Index, it unveils the secrets to building unshakeable consumer loyalty in 2024. But how do you build lasting relationships that keep them coming back?

Customer loyalty 87

Customer loyalty Digital Marketing Customer Marketers 87

Hootsuite

OCTOBER 18, 2024

Of those, 91 million are daily active users and people are using Reddit more than ever in 2024. There are over 100,000 subreddits on Reddit in 2024 ; there are at least a few relevant to your organization. Trust = builds customer loyalty. Source: Statista Ready to dive into Reddit marketing? You get the idea.

Marketers 96

Marketers Marketing Promotion User-Generated 96

Martech

AUGUST 19, 2024

Data analytics tools like Google Analytics and CRM systems provide valuable insights into potential accounts and customer relationships. It enables you to create personalized strategies that enhance lead conversion and foster customer loyalty. Are you getting the most from your stack?

Key Performance Indicator 112

Key Performance Indicator Marketers Marketing CRM 112

Vertical Response

AUGUST 25, 2024

Effective holiday planning can foster customer loyalty and successful marketing outcomes. Hosting holiday-themed events, contests, and activities engages customers and fosters community spirit, attracting more foot traffic and boosting sales. trillion in 2023, and by 2024, m-commerce will account for 7.4%

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Hootsuite

NOVEMBER 7, 2024

That means developing rewards programs that recognize their loyalty. This could be an incentive as simple as a customer loyalty program, such as Starbucks Stars or airline miles. A customer lifetime value higher than the initial purchase price of your product or service indicates repeat purchasing.

Branding 119

Branding Customer loyalty User-Generated Promotion 119

Rock Content

MARCH 22, 2024

As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy. Find ways to incorporate and embrace the 2024 trends we identify below so that your brand or company can continue to be competitive, relevant, and successful this year and beyond.

Marketers 98

Marketers Marketing Customer loyalty CMO 98

illumin

FEBRUARY 19, 2025

TikTok, Instagram, Facebook , PayPal and others saw incredible growth in 2024, and this can be attributed to clever strategy. Leading mobile apps worldwide in March 2024, by downloads (Statista) Mobile app marketing strategy must-haves These are the most critical strategies to add to your arsenal when marketing a new or existing mobile app.

Customer loyalty 92

Customer loyalty Marketers Marketing Retail 92

Search Engine Land

JULY 25, 2024

In 2024, it is estimated that overall advertising spending growth in the U.S. This will allow you to continue marketing your products or services while meeting your customers’ needs. A recession can be an opportunity to build customer loyalty and mental availability with your overall SAM and TAM. prior to 2020.

SEO 108

SEO Management Price Thought Leadership 108

Martech

MARCH 5, 2025

The store isnt just another place to buy glasses its an extension of the brand experience, serving as a product showroom and an embodiment of Warby Parkers customer-first ethos. Wayfair is also expanding its physical retail footprint to enhance customer engagement and brand presence.

Branding 79

Branding Retail eCommerce Customer loyalty 79

Set Up

NOVEMBER 26, 2024

Here’s a comprehensive look at how Brands and consumers are navigating Black Friday 2024. Online shopping is expected to increase 8-9% YoY in 2024, reaching around $296 billion in sales,” according to Queue-it’s 2024 predictions. Black Friday 2024 reflects a retail landscape in transition.

Transform 59

Transform Retail Shoppers Price 59

Sprout Social

MARCH 27, 2025

In fact, the Q4 2024 Sprout Pulse Survey found that 39% of consumers who plan to make purchases through social media in 2025 will do so on Facebook Shop. According to The 2024 Influencer Marketing Report , almost half of consumers indicate they make daily, weekly or monthly purchases because of influencer posts.

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

Set Up

OCTOBER 15, 2024

According to Adobe's 2024 Holiday Shopping Report , mobile will account for 53.2% A Hiver article showed that 82% of customers report satisfaction with real-time chat support, significantly higher than other channels like email (61%) or phone (44%)​. Mobile is actually leading the way as one of the primary channels to reach consumers.

Transform 59

Transform Branding Shipping Customer loyalty 59

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. Revenue: Build a customer loyalty program Question: How can I increase customer lifetime value?

Customer 93

Customer Customer loyalty User-Generated Traditional Marketing 93

Customers.ai

DECEMBER 20, 2024

Get our launch checklist pic.twitter.com/qgq0haO0Up — CustomersAI (@CustomersAI) November 27, 2024 Its the difference between a brand that reacts to problems and one that creates memorable experiences. "The platform is intuitive and packed with powerful features, but what truly sets it apart is the outstanding customer support."

eCommerce 85

eCommerce Shipping Customer loyalty Marketers 85

Martech

FEBRUARY 27, 2024

2024 is the year to prepare 2024 is going to be a preparatory year for the marketing evolution and innovation to come. The following characteristics will separate the enterprise winners and losers at the end of 2024. The post MarTech in 2024: Who will be the enterprise and vendor winners and losers? Get MarTech!

Transform 108

Transform CMO User-Generated Customer loyalty 108

Digital Marketer

OCTOBER 9, 2023

As we gear up for 2024, the marketing and sales landscape is evolving at breakneck speed, with Artificial Intelligence (AI) at its core. Solutions, Not Products: Crafting Compelling Messaging To excel in 2024, it’s crucial to shift your focus from merely promoting products to highlighting the solutions they offer.

Customer Journey 98

Customer Journey CRM Marketers Marketing 98

Vertical Response

MARCH 22, 2024

This essential guide is designed to spark your entrepreneurial spirit with 20 creative and viable online business opportunities for 2024. Experts in various fields can create and sell online courses, tapping into a market projected to be worth $200 billion by 2024. oSeeking a profitable business idea online?

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

SocialPilot

SEPTEMBER 5, 2024

The most popular social media networks for the travel business in 2024 are: Facebook Often overlooked by new brands, Facebook remains a key player for travel agencies. It supports images, videos, customer interactions, and ads, with the added benefit of including links directly in posts and messages.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Sprout Social

FEBRUARY 11, 2025

In fact, consumers say companies should make personalized customer service their first social media priority in 2025, according to a Q4 2024 Sprout Pulse Survey. Were lucky that our customers tell us when we screw up. They care that you show up for them instead of talking at them.

Branding 73

Branding Health Education User-Generated 73

Duct Tape Marketing

DECEMBER 20, 2024

Customers are increasingly interested in brands that share their values. Focusing on these key trends can lead to repeat purchases and stronger customer loyalty. HubSpots 2024 Consumer Trends Report found that 37% of consumers prefer short videos for product discovery and a majority want more video content.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Welcome Software

AUGUST 23, 2024

Does increased transparency about your practices boost customer loyalty and repeat purchases? Customer example: Brooks Running saw an 80% decrease in return rates and 88% of customers appreciating their personalized customer service offer, demonstrating the impact of building trust through personalized experiences.

User-Generated 40

User-Generated Price Shipping Product 40