Marketing Insider Group

AUGUST 13, 2024

No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers. It can also elevate your brand and drive more bookings.

Content Marketing 125

Content Marketing Transform User-Generated Marketers 125

Martech

SEPTEMBER 18, 2024

The 2024 U.S. Unlike in 2020, the flood of political ads across traditional and digital channels in 2024 presents brands with an unprecedented challenge: how to maintain visibility and engagement amid this deluge. The solution lies in leveraging AI to hack (bypass/outmaneuver) the media landscape to connect directly with customers.

Branding 73

Branding Transform Customer Acquisition Customer loyalty 73

Set Up

OCTOBER 15, 2024

3 Strategies for Marketers to Build Brand Loyalty During the Holidays 1. Use Data to Personalize Experiences Given data has transformed the way Brands interact with consumers, hyper-personalization is expected. Read more: How Data-Driven Decision Making Transforms Agency-Client Partnerships 2.

Transform 59

Transform Branding Shipping Customer loyalty 59

Set Up

NOVEMBER 26, 2024

Black Friday has undergone a dramatic transformation since its chaotic in-store origins in the 1960s. Here’s a comprehensive look at how Brands and consumers are navigating Black Friday 2024. Online shopping is expected to increase 8-9% YoY in 2024, reaching around $296 billion in sales,” according to Queue-it’s 2024 predictions.

Transform 59

Transform Retail Shoppers Price 59

Vertical Response

AUGUST 25, 2024

Effective holiday planning can foster customer loyalty and successful marketing outcomes. Transform your store with festive decorations and eye-catching displays. Hosting holiday-themed events, contests, and activities engages customers and fosters community spirit, attracting more foot traffic and boosting sales.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Duct Tape Marketing

DECEMBER 20, 2024

Customers are increasingly interested in brands that share their values. Focusing on these key trends can lead to repeat purchases and stronger customer loyalty. HubSpots 2024 Consumer Trends Report found that 37% of consumers prefer short videos for product discovery and a majority want more video content.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Sprout Social

MARCH 27, 2025

Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. By thinking beyond short-term sponsorships, brands can drive deeper customer loyalty and long-term ROI.

Gen Z 99

Gen Z Affiliate Marketing Influencer Marketing User-Generated 99

Martech

FEBRUARY 27, 2024

AI is going to completely transform marketing. It is the enabling technology that will give us the ability to manage, analyze, and act upon the customer data we’ve collected to truly personalize and enhance the customer experience and journey. The post MarTech in 2024: Who will be the enterprise and vendor winners and losers?

Transform 112

Transform CMO User-Generated Customer loyalty 112

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

User-Generated 142

User-Generated Marketers Marketing Advertisers 142

Martech

JUNE 24, 2024

Prompt: How does digital experience transformation connect to strategic capabilities? Answer: Digital experience transformation is closely connected to strategic capabilities within an organization. When it comes to digital experience transformation, strategic capabilities play a crucial role in driving success.

Transform 109

Transform CMO Key Performance Indicator Customer loyalty 109

Vertical Response

MARCH 22, 2024

This essential guide is designed to spark your entrepreneurial spirit with 20 creative and viable online business opportunities for 2024. Transformative Online Business Models to Consider As we delve deeper into the world of online businesses, let’s explore some transformative business models.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Martech

DECEMBER 29, 2023

This makes marketing teams more important in the battle for customer loyalty and share-of-wallet. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Digital transformation can be uncomfortable for teams who are used to a status quo. 5: Show leadership.

Transform 123

Transform Customer loyalty Analytics Communications 123

Martech

JANUARY 18, 2024

It reshapes the organization’s approach to customer engagement, leading to a deeper understanding of customer behaviors and preferences. This strategic shift enables more targeted, effective marketing strategies that drive sustained growth and customer loyalty. It’s early 2024. You can do this.

Transform 119

Transform Customer loyalty CRM Analytics 119

Martech

JUNE 22, 2023

Our understanding of customer relations has undergone a remarkable transformation in recent years. In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. How to deal with it?

Gen Z 109

Gen Z Customer loyalty Transform Shoppers 109

Customers.ai

JANUARY 3, 2025

When you understand the key stages in the path to purchase, you can create strategies that resonate with your customers at every step. Next up, lets talk about how to dig deeper into your customers journey with effective research techniques. Ask yourself: Whats driving customers to your site? Acting on it is another.

Customer 88

Customer eCommerce Shipping Customer Journey 88

Martech

DECEMBER 29, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. But what impact does a one-touch, disruptive, pushy message have on long-term customer loyalty? We’d like to know how it’s been for you. Does that equation change if Samsung’s sale is a little bit better than Apple’s?

Shoppers 106

Shoppers Transform Customer loyalty Customer Journey 106

SocialPilot

JANUARY 19, 2025

Positive reviews not only boost your online reputation but also drive sales and customer loyalty. Yelp’s influence on online reviews has declined , with a 9% drop in user percentage from 53% in 2022 to 44% in 2024. billion in 2024 to $14.02 68% of reviews on Yelp are 4 and 5-star reviews.

Shoppers 50

Shoppers Customer loyalty Transform Management 50

Sales Force: CMO

JUNE 13, 2024

Recruit us for your loyalty program Incentivizing future purchases can help build customer loyalty. Recruit both the gift givers and recipients for your loyalty program and explain its benefits. But while some retailers are doing a great job of reminding and guiding me, some may be missing out on huge opportunities.

Retail 98

Retail Shoppers Transform CRM 98

Rock Content

MARCH 1, 2024

In 2024, it’ll be important to learn how to leverage content marketing. In this blog post, we’ll take a look at which content marketing trends are poised to dominate in 2024, examine the crucial role of innovation, and learn practical advice on how to craft content that resonates with your target audience.

Marketing Strategy 52

Marketing Strategy Content Marketing Marketers Marketing 52

Search Engine Land

JUNE 22, 2023

Our understanding of customer relations has undergone a remarkable transformation in recent years. In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. How to deal with it?

Gen Z 63

Gen Z Customer loyalty Transform Shoppers 63

Rock Content

DECEMBER 12, 2023

Some options would include: Accounting Email marketing Shipping Payment Marketing Customer loyalty programs Not all platforms allow for integrations. Exploring the #1 e-Commerce Platform in 2024: What Makes It Stand Out? What systems might you want to integrate with the e-commerce platform initially and in the future?

Shipping 52

Shipping Price Transform Customer loyalty 52

Hubspot Marketing

AUGUST 9, 2023

The benefits of mindfulness and meditation practices for new moms Understanding and addressing mental health issues in young people 12 Techniques for practicing self-care and self-compassion Adapting to remote and hybrid work models How X marketers grow their personal brands (and their ROIs) Presentation Topic Ideas for Industry Insights How new AI (..)

Neuromarketing 98

Neuromarketing Gen Z Energy Transform 98

Tiecas

MAY 1, 2024

Here are some eye-popping statistics from the 2024 B2B Thought Leadership Impact Report published by Edelman and LinkedIn. B2B Thought Leadership Marketing is Your Strategic Advantage for Sales and Customer Loyalty Remember the 95-5 rule of thumb? This builds loyalty and makes them less susceptible to competitor advances.

Thought Leadership 52

Thought Leadership Manufacturing Whitepaper Customer loyalty 52

Duct Tape Marketing

OCTOBER 8, 2023

This shift towards outcome-driven work isn’t just good news for us marketers – it benefits our customers too because we become more focused on driving real change within their organization instead of ticking off tasks on our daily list. One major trend to note involves digital transformation.

CMO 93

CMO Price Transform Marketing Strategy 93

Unbounce

MARCH 12, 2024

Updated on March 12, 2024. Customers come rolling in, realize how amazing your product is, and start throwing money at you—while you lean back in your chair and watch the revenue pour in. Flexibility is the name of the game—you can tweak, transform, and tailor your offerings without breaking a sweat.

Product 59

Product eCommerce eBook Shipping 59

SocialPilot

MARCH 10, 2025

Build Customer Loyalty : Engaging with reviews, whether positive or negative, shows customers that you care about their experience. Responding professionally to feedback builds relationships, encourages repeat visits, and creates loyal customers. In 2024, an estimated 10.7%

Food 52

Food Management SEO Non-Profit 52

Sprout Social

DECEMBER 12, 2023

But in 2024, it’s imperative to focus on the most critical marketing priorities to grow your business in the new year and beyond. To help you identify your most strategic focus areas, we’ve curated a list of the six most pressing marketing priorities you should have on your radar in 2024. You are no stranger to long to-do lists.

Influencer Marketing 145

Influencer Marketing Customer loyalty Transform Marketers 145

Econsultancy

MARCH 4, 2022

Zooming in, SensorTower forecasts that consumer spending on non-game apps, such as streaming service and ecommerce apps, will overtake that of games on the App Store by 2024, while non-game app spend growth will surpass growth from mobile games on Google Play. Digital Transformation Monthly – 2020 in Review. billion in 2020.

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98

Search Engine Land

SEPTEMBER 18, 2024

The 2024 U.S. Unlike in 2020, the flood of political ads across traditional and digital channels in 2024 presents brands with an unprecedented challenge: how to maintain visibility and engagement amid this deluge. The solution lies in leveraging AI to hack (bypass/outmaneuver) the media landscape to connect directly with customers.

Branding 75

Branding Transform Customer Acquisition Customer loyalty 75

Litmus

OCTOBER 3, 2024

It transforms email personalization by enabling marketers to deliver highly relevant, dynamic content at scale. Our 2024 State of Email Trends report shows that more than 80% of marketers saw performance improvements by incorporating dynamic, real-time content. This is where content automation becomes essential.

Product 85

Product Transform Customer Journey Finance 85

Martech

JULY 3, 2024

of overall company revenue in 2024, down from 9.1% The current state of martech: A saturated market The martech industry has exploded over the past decade, ballooning from a few hundred solutions to over 14,000 products in 2024, according to Scott Brinker and Frans Riemersma’s 2024 State of Martech Report.

Transform 132

Transform CMO Thought Leadership Customer loyalty 132