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Video views Video views are the number of times a video has been watched on social media platforms. This metric provides insights into the reach and popularity of your videomarketing efforts, helping creators and marketers understand how well their videos are performing in terms of gaining audience interest.
Dig deeper: Data analysis and market research top list of AI use cases Making money While genAI is great for efficiency, it’s also driving revenue growth by enhancing customer experiences. Personalization, powered by genAI, allows marketers to create tailored interactions that increase conversions, customerloyalty and revenue.
Remember that trust and values drive marketing trends. Customers are increasingly interested in brands that share their values. Focusing on these key trends can lead to repeat purchases and stronger customerloyalty. Smart brands should diversify their video efforts, including short-form video.
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Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. Yotpo does have a pretty comprehensive suite of tools beyond reviews, including loyalty programs, referrals, and social curation.
Positive reviews not only boost your online reputation but also drive sales and customerloyalty. Yelp’s influence on online reviews has declined , with a 9% drop in user percentage from 53% in 2022 to 44% in 2024. Online reputation of your business has a critical role in determining your brands market value.
(Forbes) 73% of marketers find social media to be effective for their business. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities.
Global influencer marketing was valued at $16.4 Spending on influencer marketing is anticipated to increase by 15.9% and 23.4%, respectively, in 2023 and 2024. By 2024, influencer marketing spending will likely generate $7.14 Meanwhile, 70% of ‘non-videomarketers’ plan to start online videomarketing in 2023.
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