Digital Marketer

DECEMBER 21, 2023

So, should you jump on the bandwagon in 2024? This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. Taking Up Personalization a Notch Higher In 2024, AI’s impact on digital marketing is more pronounced than ever.

Law 90

Law Digital Marketing User-Generated Copywriting 90

Base.ai

JULY 30, 2024

This month's newsletter is brimming with excitement for Obsession 2024, the premier summit crafted by and for customer-obsessed professionals. Welcome to the July edition! Prepare for unparalleled insights, inspiring speakers, and invaluable networking opportunities.

Customer Marketing 52

Customer Marketing Customer Marketing Marketers 52

Sprout Social

FEBRUARY 20, 2025

Our influencer center of excellence spans functionsfrom social, PR and content, to campaigns, demand, customer marketing, field and channel. It requires every team to be all in, all together, supporting influencer marketing as part of each teams core strategy. And wow, did they deliver.

Influencer Marketing 86

Influencer Marketing Transform Marketing Marketers 86

illumin

AUGUST 30, 2024

Part of this overhaul includes renaming its advertising hub from “ Spotify Ad Studio ” to “ Spotify Ads Manager, ” which the company did in July 2024. Spotify in June 2024 also announced its first in-house creative agency, “ Creative Lab.” With this agency, the company can help brands create custom marketing campaigns.

Advertising 52

Advertising Advertisers User-Generated Management 52

Base.ai

JANUARY 10, 2025

Celebrating Customer-Led Growth: Customer-Obsessed Awards at The Obsession Summit In 2024, the customer marketing industry has reached new heights, redefining how businesses engage, retain, and empower their customers. Heres a recap of this years winners and their extraordinary contributions.

Customer 40

Customer Transform Traditional Marketing Customer Marketing 40

Base.ai

SEPTEMBER 3, 2024

Building Customer Marketing: 5 Key Strategies from the CMA Playbook That Will Set You Up For Success In today's rapidly evolving landscape of customer marketing and advocacy, a strong CMA Playbook is crucial for driving customer-led growth (CLG). Customer-led growth (CLG) is at the heart of these initiatives.

Customer Marketing 52

Customer Marketing Customer Customer Acquisition Marketing 52

Martech

DECEMBER 28, 2023

In their “Martech for 2024” report , Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. To accommodate growth, the business plans to deploy a CRM/MAP for customer marketing and customer service outreach. What will I take into 2024? Get MarTech!

CRM 112

CRM eCommerce User-Generated Shoppers 112

Base.ai

JANUARY 10, 2025

Base.ai (..)

Transform 52

Transform Customer Customer Journey Analytics 52

Base.ai

JANUARY 24, 2024

Unlock recognition in customer marketing with insights on the 2024 TOP100 CMA Awards. Nominate to celebrate excellence and innovation. TOP100CMA24

Customer Marketing 52

Customer Marketing Customer Marketing Marketers 52

Sprout Social

OCTOBER 30, 2023

There’s already a growing recognition that social efforts and interactions earlier in the customer journey—like audience engagement—aren’t just interesting, they translate to revenue. Why are so many marketers sure engaging with audiences on social media translates to revenue? It’s not as simple as answering one DM or service call.

Customer 143

Customer Customer Journey Food Marketing 143

Welcome Software

MARCH 11, 2025

The AI era of marketing is here, folks Not to freak anyone out but things are changing pretty fast in the world of AI. Like seriously, ChatGPT only launched at the end of 2022 and it was only May 2024 when Google search results changed SEO and user experience forever by introducing AI Overview.

Transform 52

Transform User-Generated CMO Marketing 52

Martech

JUNE 12, 2024

So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same.

Customer 118

Customer Education Customer Acquisition User-Generated 118

Rock Content

JANUARY 8, 2024

Selling products and services to other businesses requires a special brand of marketing finesse. Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Here’s what you need to know about successfully marketing your B2B brand, products, and services in 2024 and beyond.

Content Marketing 97

Content Marketing B2C Whitepaper eBook 97

Martech

FEBRUARY 6, 2024

If we’re successful, we cross the finish line with a stable base of happy customers who stay longer and buy more. Dig deeper: From efficiency to efficacy: 2024’s B2B marketing revolution From sprint to distance, from revenue to profit So, how does a company know when it’s time to shift gears and operate from a longer-term view?

Customer Acquisition 117

Customer Acquisition Customer Customer Marketing Marketing 117

Sprout Social

NOVEMBER 27, 2023

Whether it’s about new social media tools or exploring effective customer marketing strategies, these interactions give Arb members a fresh perspective on a number of important topics. The post Inside The Arboretum: How Sprout built a 10,000-member strong community appeared first on Sprout Social.

Social Media Marketing 127

Social Media Marketing Place Management Communications 127

Unbounce

OCTOBER 15, 2024

/ Lead generation Lead generation for marketing agencies: 9 actionable strategies By Josh Gallant. Updated on October 15, 2024. 21 min read Marketing agencies need one thing to succeed long-term: Qualified leads. Related articles AI marketing How this marketing agency uses AI to 10x their conversion rates March 13, 2023.

User-Generated 98

User-Generated Marketing Marketers CRM 98

Neil Patel

SEPTEMBER 19, 2020

percent by 2024, up from 77.3 Single Grain – Best for a Custom Marketing Plan. Single Grain focuses on rapid growth; every client receives a unique digital marketing campaign. Single Grain creates custom strategies on a case-by-case basis. 1Digital – Best for Bigcommerce Customization.

eCommerce 131

eCommerce Retail Promotion Shipping 131

Martech

OCTOBER 10, 2024

slow down might have resulted from marketers pulling back on ads and messages to let affected customers prepare for storms and recover. “As As brands continue to prioritize the health and safety of their customers, marketing efforts have been pulled back, contributing to the fall in overall YoY results so far this week,” said Schwartz.

Shoppers 65

Shoppers Logistics Retail Health 65

Welcome Software

MARCH 12, 2025

Due to the demand for warehouse-native analytics, Amplitude will offer Snowflake-native options in 2024 (with limited capabilities). Additionally, with Optimizely Warehouse-Native Analytics, you can go beyond templated reports and get deep insights into customer behavior.

Analytics 52

Analytics Product Customer Journey Price 52

Digital Marketer

MAY 29, 2023

Conversational Superpower ChatGPT possesses unparalleled conversational superpowers that elevate customer engagement to new heights. With its natural language processing capabilities, ChatGPT can simulate human-like interactions, leading to more personalized and meaningful conversations with customers.

Transform 80

Transform Marketing Marketers User-Generated 80

DirectMail2.0

AUGUST 7, 2024

specializes in 0:26 direct mail digital integration and the utilization of Technology that increase Direct Mail response rates and drive Roi 0:33 on marketing spend our speaker today is Morgan DiGiorgio senior vice president 0:38 sales and marketing for Direct Mail 2.0 Direct Mail 2.0

Direct Mail 59

Direct Mail Customer Education Manufacturing 59

Animalz blog

MARCH 6, 2025

I helped take the company from a series C company to, you know, about 8x revenue over the course of five years and ultimately started skating more toward marketing use cases at Clary. Over a five year run at Clary, and then I started at Copy AI a year ago to lead all things marketing and CMO at Copy AI.

CMO 70

CMO Energy User-Generated Thought Leadership 70

Sprout Social

APRIL 6, 2023

Figure out what issues stop a user from converting to a customer. Marketing : Your marketing pros will have insights into why individuals reach out to you on social channels. billion by 2024. Ask them what trends they see in the common questions. Sales : Your sales teams also have crucial conversations with prospects.

User-Generated 98

User-Generated Marketing Marketers Gen Z 98

Duct Tape Marketing

OCTOBER 23, 2024

What we're finding is that, and this is just a difference between 2020 and 2024, really over just three or four years. The big thing that you guys have been promoting about your findings is that complex copy is herding conversion rate. So let's start there. Tell me about that. Steve Oriola (02:15): Sure, yeah.

CRM 80

CRM Transform Copywriting Marketing Automation Platform 80

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper 52

Whitepaper Direct Mail Marketing Marketers 52

Search Engine Land

SEPTEMBER 18, 2024

The 2024 U.S. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies.

Branding 75

Branding Transform Customer Acquisition Customer loyalty 75