Aspiration Marketing

AUGUST 30, 2023

In the ever-evolving world of digital marketing, staying ahead of the curve is essential for success. Marketing leaders constantly seek ways to build better customer experience, run effective campaigns, and drive revenue. However, a common challenge lies in navigating the complexities of disconnected tech stacks.

Digital Marketing 264

Digital Marketing Market Trends Marketers Marketing 264

Exposure Ninja

AUGUST 12, 2024

B2B Website Design Trends in 2024 Now we’ve laid out the foundations of a good website, we can explore the trends. We use illustrations on the Exposure Ninja website to communicate that we’re a fun digital marketing agency — but we don’t let the illustrations take centre stage.

User-Generated 98

User-Generated Communications Finance B2C 98

Search Engine Land

AUGUST 12, 2024

Facebook advertising continues to offer strong ROI for businesses in 2024, with some key metrics improving year-over-year according to a report released by Wordstream. Why it matters. As Google faces antitrust scrutiny and rising ad costs , Facebook is maintaining relatively stable pricing and performance for advertisers.

Advertisers 94

Advertisers Advertising Price SEO 94

Marketing Insider Group

JULY 29, 2024

Nonprofits are investing more time and resources into digital marketing avenues than ever before. According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. This guide explores four strategies for incorporating donor insights into your digital marketing plan.

Digital Marketing 74

Digital Marketing CRM Marketers Marketing 74

The CMO Survey

APRIL 1, 2025

Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. in Spring 2024) 8.5% reduction in marketing overhead costs (versus 7.0% in 2024, with similar growth projected for the coming year. in 2024, respectively.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

SmartBrief - Marketing

SEPTEMBER 17, 2024

More people are planning to shop for groceries online during the 2024 holiday shopping season, pointing to the potential for a healthy digital boost for grocers, per Coveo’s annual holiday shopping outlook. Another top takeaway from Coveo’s 2024 holiday report is that the grocery sector is ripe for significant digital growth.

Shoppers 98

Shoppers Gen Z Millennials Fashion 98

Marketing Insider Group

JULY 24, 2024

This article will explore ten essential content marketing benchmarks that will guide you through the complexities of digital marketing. Metrics like tracking website traffic and enhancing brand awareness are part of the puzzle, as they provide clarity and direction.

Content Marketing 119

Content Marketing Customer Acquisition Marketers Marketing 119

Calvyn Lee Blog

FEBRUARY 6, 2024

The email marketing landscape is dramatically changing in 2024. While aimed at reducing spam from unscrupulous emailers, these new rules create huge obstacles for legitimate email marketers. Here’s what email marketers need to know: 1. Now, every marketing email must include a one-click unsubscribe link.

Email Marketing 246

Email Marketing B2C Marketers Marketing 246

Search Engine Land

FEBRUARY 26, 2024

A new report released this month by Intero Digital ( disclosure: I previously worked with Intero ), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list. Content marketing trends.

Digital Marketing 125

Digital Marketing Thought Leadership Transform B2C 125

Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. 2024 could be a pivotal year for advances in both predictive and generative AI.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Duct Tape Marketing

DECEMBER 23, 2024

Top 10 Duct Tape Marketing Podcast Episodes of 2024 written by John Jantsch read more at Duct Tape Marketing As we wrap up 2024, I cant help but look back at all the incredible conversations I had on the Duct Tape Marketing Podcast this year. Biggest takeaway: SEO in 2024 is all about adapting to AI.

Transform 76

Transform Price Marketers Marketing 76

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier.

Advertisers 118

Advertisers Advertising Retail eCommerce 118

Buffer Marketing

SEPTEMBER 23, 2024

At Buffer, we recently embarked on an ambitious project: uncovering the best times to post on every major social network in 2024.    With all that in mind, you’re far better off with a digital marketing plan and  social media calendar  with a unique posting schedule for each platform.

Analytics 115

Analytics User-Generated Social Media Marketing Education 115

Martech

OCTOBER 15, 2024

The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. It’s designed to enable smarter, faster and easier decision-making for forward-thinking marketers.

Global Marketing 121

Global Marketing Analytics Digital Marketing Advertising 121

Aspiration Marketing

MARCH 4, 2024

Digital marketing is a buzzword that's all the talk in the professional world. The attraction of digital marketing comes from the fact that if done right, it can generate a decent amount of revenue. If you can master the art of digital marketing, you can create multiple profitable businesses.

Digital Marketing 147

Digital Marketing Marketers Marketing 147

Buffer Marketing

AUGUST 21, 2024

Meta Blueprint : for learning about the basics of digital marketing, Facebook, Instagram, and ads. 7 courses on building a social media marketing strategy This section is dedicated to courses that help you build a social media marketing strategy from scratch. Because of her 8+ years of business and marketing experience.

Social Media Marketing 115

Social Media Marketing Copywriting Price Marketers 115

Buffer Marketing

JULY 18, 2024

The same principle applies to  digital marketing. Here are the best free SEO tools on the market that will fill up your toolkit with options for every scenario. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool.

SEO 120

SEO User-Generated Analytics Price 120

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. A 2024 survey of U.S.

Transform 139

Transform Search Marketers User-Generated SEO 139

Martech

MARCH 20, 2024

But before you start to question and reinvent your email marketing strategy – you need to look at how well your deliverability is performing. Visit Digital Marketing Depot to download the 2024 Guide to Email Deliverability and learn why your emails might not be making it to your customers inboxes and what you can do about it.

Digital Marketing 116

Digital Marketing Marketers Marketing Email Marketing 116

Martech

JANUARY 9, 2025

The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Adoption is already underway.

Customer loyalty 128

Customer loyalty CMO Retail Customer Journey 128

Exposure Ninja

MAY 2, 2025

You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. Why Digital Marketing Is Non-Negotiable for Financial Services in 2025 Your Future Clients Start Their Search Online Google and Bing have become the modern front desk for financial services.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Martech

OCTOBER 16, 2024

Beyond software, Semrush understands the value of investing in content and education for marketers. In recent years, the company also acquired Backlinko in 2022, Traffic Think Tank in 2023 and Ryte and Exploding Topics earlier in 2024.

Law 129

Law Education Digital Marketing SEO 129

Buffer Marketing

JULY 22, 2024

WebFX has made a handy graphic detailing how much social media advertising costs in 2024 for all popular social media platforms like Facebook, Instagram, YouTube, LinkedIn, Pinterest, and Twitter. Fit social media advertising into your social strategy In the realm of digital marketing, social media advertising is never in a silo.

Advertising 102

Advertising Advertisers Gen Z Social Media Marketing 102

Martech

JANUARY 10, 2025

Digital marketing leaders must carefully manage the reality and perceptions around personalization. A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts.

Manufacturing 126

Manufacturing Advertisers Advertising User-Generated 126

Martech

JULY 30, 2024

Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era. How is GEO different from SEO?

Transform 111

Transform User-Generated SEO Digital Marketing 111

Martech

SEPTEMBER 24, 2024

But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution. The cornerstone of that solution is email marketing. The average marketing budget is 7.7% ” Dig deeper: The email marketer’s guide to effective marketing automation 3. in 2022. .”

CMO 126

CMO Email Marketing Influencer Marketing Promotion 126

Martech

JULY 10, 2024

Below is MarTech’s coverage from May 9, 2024, when HubSpot released its earnings and more reports surfaced of an Alphabet-HubSpot deal: HubSpot’s earnings and revenue beat expectations for the ninth consecutive quarter amid more reports of a sale to Google’s parent company Alphabet. digital marketing vendor reported earnings at $1.68

Price 116

Price Digital Marketing Marketers Marketing 116

Digital Marketer

MARCH 20, 2024

The digital marketing software market is valued at $60.3 With a plethora of digital marketing tools in the market, choosing the right ones can be a daunting task. of digital marketers today, as revealed in a survey conducted by Influencer Marketing Hub. over the next decade.

Digital Marketing 103

Digital Marketing Social Media Marketing Price User-Generated 103

Hubspot Marketing

SEPTEMBER 9, 2024

Note: Many of these trends are pulled from HubSpot’s 2024 Consumer Trends Report, based on our survey of over 700 US consumers. Gen Alpha Content Consumption Habits ​​ Members of Gen Alpha (born between 2012 and 2024) may not be buyers right now, but they are big consumers. Read AI in Digital Marketing — The Complete Guide.

Gen Z 140

Gen Z Millennials Entertainment User-Generated 140

Hubspot Marketing

NOVEMBER 18, 2024

According to a 2024 Statista survey : 22.4 percent of marketing agencies and brands invest 10 to 20 percent of their marketing budget into influencer marketing. Interestingly, 26 percent are leaning into it by devoting more than 40 percent of their budget to this digital marketing activity. I was, too.

Influencer Marketing 124

Influencer Marketing Price Affiliate Marketing Millennials 124

Martech

JANUARY 16, 2024

The new year has just begun, and the digital marketing landscape continues to evolve rapidly. Join experts for an unmissable webinar designed specifically for digital marketers who drive offline sales and conversions. The post Webinar: AI-forward marketing in 2024 appeared first on MarTech.

Customer Acquisition 113

Customer Acquisition Marketers Marketing Digital Marketing 113

Martech

DECEMBER 29, 2023

Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers. The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores.

Retail 121

Retail eCommerce Gen Z Shoppers 121

Martech

JULY 10, 2024

I recall discussing the topic at a digital marketing dinner about 15 years ago, where after several glasses of wine, the bold consensus was to forget direct ROI and instead find inherent value in the new relationships we could garner on social. The simple answer is that it depends. Are you getting the most from your stack?

User-Generated 129

User-Generated Social Media Marketing Marketers Marketing 129

Martech

FEBRUARY 13, 2025

To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. Competitor research (21.4%): GenAI helps marketers stay ahead by analyzing competitor strategies.

Transform 139

Transform Copywriting Marketers Marketing 139

Marketing Insider Group

SEPTEMBER 23, 2024

It helps you plan campaigns and analyze results as your business grows and the complexity of your marketing needs increases. Image Source The global digital marketing spend could eclipse $665 billion in 2024, and the most successful companies will find ways to get the most bang for their buck.

Management 124

Management CRM Analytics Marketers 124

SmartBrief - Marketing

JUNE 11, 2024

Another recent change has been the increase in visibility of forum sites in search results, particularly Reddit, something that’s been noted by digital marketers, SEO experts and regular users alike. But what about those in the SEO and digital marketing sectors, or those trying to boost their own businesses online?

SEO 128

SEO User-Generated Digital Marketing Promotion 128