Hubspot Marketing

NOVEMBER 15, 2024

Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing. The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. And marketing must help other departments and the entire company accomplish its goals and objectives.

CMO 121

CMO Traditional Marketing Communications Marketing 121

Martech

JUNE 24, 2024

.” Dig deeper: Integrating AI into MOps: Aligning your platforms, data and processes Klarna: AI-driven marketing efficiencies and cost-savings For Klarna, the buy-now-pay-later platform, generative AI has been a powerful solution for achieving significant cost efficiencies while amplifying creative output.

Branding 124

Branding CMO Copywriting Marketing 124

Litmus

MARCH 15, 2024

We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) Here’s a closer look at what the potential loss of third-party cookies really represents, and actionable steps marketers can take now to respond.

Law 111

Law Transform Marketing Mix Marketing Strategy 111

Backlinko

DECEMBER 6, 2024

monthly visitors between 2021 and 2024 This is an excellent example of a company implementing the Pirate Funnel to diagnose and fix weak points in their marketing strategy. This referral mechanism helps expand their user base without direct marketing costs. The companys traffic soared from 0.5M

Customer Journey 84

Customer Journey User-Generated Marketing Marketers 84

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper 52

Whitepaper Direct Mail Marketing Marketers 52