Martech

JULY 18, 2024

“How are summer vacations like email marketing?” Whatever the reason, it leads to burnout, distrust and a team that spends more time putting out fires than creating great email marketing that benefits the company. Dig deeper: Email marketers: What’s on your vacation to-do list?

Email Marketing 115

Email Marketing Logistics Marketing Marketers 115

Vertical Response

SEPTEMBER 15, 2024

Are your email marketing efforts getting lost in the inbox? Discover the 5 simple steps to structuring your email for maximum engagement, and transform your email campaigns. Key Takeaways for Email Marketing Craft compelling subject lines and preheaders to boost open rates and create curiosity.

Email Marketing 105

Email Marketing Transform Fashion Communications 105

Litmus

OCTOBER 29, 2024

Litmus Live Day 1 Recap—October 28, 2024 This is my first Litmus Live and all I can say is wow! 95% of buyers are not actively in the market, so you must make meaningful (AKA real) connections with them until they are. Creating Remarkable Email Experiences: 20 Years of Learnings & Examples Chad S. RoR means Return on Real.

Copywriting 84

Copywriting B2C Energy Price 84

Marketing Insider Group

JULY 24, 2024

5) Email Marketing Email marketing plays a crucial role in content strategy, allowing direct communication with your audience and driving engagement. However, 72% of marketers don’t track the return they’re gaining through this channel.

Content Marketing 119

Content Marketing Customer Acquisition Marketing Marketers 119

Martech

JANUARY 25, 2024

Welcome to 2024! So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. I also enjoy this exercise because I can frame three words for a broader audience — in this case, the email industry. Here are my three words for the email industry in 2024.

Email Marketing 137

Email Marketing Marketing Marketers Marketing Plan 137

Martech

JULY 23, 2024

Deliverability may not be the most interesting part of email marketing, but it is the most important. It doesn’t matter how good your creatives or offers are if they never get to the email inbox. Earlier this year, Google and Yahoo started enforcing new requirements for bulk email senders. What are the new requirements?

Price 122

Price Email Marketing eCommerce Place 122

Martech

SEPTEMBER 24, 2024

And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution.

CMO 127

CMO Email Marketing Influencer Marketing Promotion 127

Hubspot Marketing

DECEMBER 1, 2023

I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. In this post, I’ll discuss all things email marketing vs. SEO, from how marketers currently use both strategies to making them face off in the ring against key marketing goals.

Email Marketing 124

Email Marketing SEO Marketing Marketers 124

Martech

FEBRUARY 1, 2024

Well, this is where I tell you that there is a way — in fact, there’s been a way for a few years, but it’s the rare email marketer who knows about it, let alone takes advantage of it. Dig deeper: Email marketing strategy: A marketer’s guide Why aren’t they used more? Business email address Subscribe Processing.

Email Marketing 120

Email Marketing Promotion Marketing Marketers 120

Martech

APRIL 29, 2025

To help us through this mindset shift, I present the five stages of grief email inbox edition. Overview of the tabbed inbox Google introduced its inbox tabs in 2013 , and Apple followed suit in 2024. It’s important to consider how Apple and Google define their inbox tabs to understand why your emails land where they do.

Promotion 103

Promotion Email Marketing Education Place 103

Hubspot Marketing

DECEMBER 16, 2024

According to our 2024 State of Marketing Report, 77% of marketers who use generative AI say it helps them make more personalized content, so AI and personalization already go hand-in-hand. With automated customer segmentation, you can generate personalized content like emails, videos, and more.

Marketing Strategy 108

Marketing Strategy Health Marketing Marketers 108

Hubspot Marketing

NOVEMBER 4, 2024

Examples: Audiense , Brand24 Customer Feedback and Sentiment Analysis In JPMorgan’s 2024 Business Leaders Outlook , nearly half of surveyed companies reported using AI tools like ChatGPT, virtual assistants, and chatbots. A 2024 study of European consumers showed an overwhelming willingness to engage with AI chatbots for customer service.

Analytics 120

Analytics Customer Journey CMO Marketing 120

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial.

Marketing 132

Marketing Marketers Customer Journey Email Marketing 132

Martech

AUGUST 5, 2024

Email marketing: If you have an existing database, consider running a referral campaign, encouraging current contacts to share your content or offerings with their networks. How to achieve: Promote your content on social media and through email newsletters. This can help you discover new contacts through word-of-mouth.

Whitepaper 122

Whitepaper User-Generated eBook Analytics 122

Vertical Response

OCTOBER 21, 2024

Looking to boost your holiday sales with email marketing Xmas 2024? This guide offers strategies and tips for planning, crafting engaging emails, and maximizing engagement during the festive season. It ensures that your email campaigns are timely and resonate with customers throughout the holiday season.

Email Marketing 95

Email Marketing Shoppers Promotion Marketing 95

Aspiration Marketing

JANUARY 8, 2024

Promoting your website through social media or email marketing won't cut it. Whether you have a business website or a personal blog, attracting the right audience depends on your search engine ranking. To truly succeed, you need to prioritize your search engine ranking.

SEO 263

SEO Promotion Email Marketing Marketing 263

Vertical Response

SEPTEMBER 29, 2024

Securing email marketing consent is essential for compliance with laws and establishing trust with your subscribers. In this article, we’ll explore what email marketing consent entails, the types of consent, and the best ways to obtain it to optimize your marketing strategy.

Email Marketing 52

Email Marketing Law Communications Marketing 52

Martech

NOVEMBER 29, 2023

In a move that may significantly impact some email marketers, Google is set to start deleting inactive email accounts this week. But that’s not how all email marketers think. Like it’s a competition or sign of success, especially when a significant population of email lists are inactive addresses.”

Email Marketing 132

Email Marketing eCommerce Customer Journey Marketing 132

Martech

MARCH 28, 2025

Google’s year-old spam limit and Apple’s iOS are causing significant problems for email marketing SMB or enterprise, CPG or B2B brands of all sizes and verticals are still struggling to get under Gmails spam thresholds. If that wasn’t enough, Apple introduced iOS 18 in September 2024 and changes in the 18.2

Promotion 130

Promotion Email Marketing Analytics Branding 130

Martech

NOVEMBER 5, 2024

Dig deeper: How to gear up email for a strong finish to 2024 2. Pattern interrupt In the first email idea, we covered the importance of standing out from the flood of Black Friday emails your customers will receive. This second email, the “Pattern Interrupt” email, is another powerful way to do just that.

Copywriting 120

Copywriting CRM Email Marketing Price 120

Martech

NOVEMBER 14, 2023

As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. My agency, RPE Origin, released a study with Ascend2 that assessed how enterprise email marketers used and thought about AI in general and generative AI in particular. Fast-forward to October 2023.

Marketing Plan 134

Marketing Plan Retail Email Marketing User-Generated 134

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

CRM 123

CRM Transform Marketing Marketers 123

Martech

APRIL 30, 2024

Developing an effective email marketing strategy requires being aware of the constant change while continuing to strategize around the best way to bring value to your audience. New email regulations from companies like Google and Yahoo, which are trying to reduce spam and protect their email revenue stream.

Email Marketing 129

Email Marketing Marketing Marketers Marketing Strategy 129

Martech

JULY 22, 2024

Regular analysis and refinement of your segmentation approach based on customer feedback and market trends will help ensure the effectiveness of your campaigns. For this prompt, try selecting the email marketing persona. Context) You are an email marketer for a financial services company. Processing.

Email Marketing 110

Email Marketing Customer Journey Education Market Trends 110

Martech

OCTOBER 14, 2024

Over my 25 years in email, I have seen email greatness come from large and small email teams at large and small companies. I have written about it and ranted about companies that sacrifice this potential by cutting back on their funding for email in 2024. Let me explain. It’s not. Ouch, right?

Law 129

Law Email Marketing eCommerce User-Generated 129

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Martech

JANUARY 28, 2025

11, 2024, and we know a few things about the impact on email marketing. officially released, it’s clear that Apple is building on the email changes introduced in 18.2. Understanding these changes is crucial, as they will likely inform ongoing developments in iOS’s email experience. released on Dec.

Email Marketing 104

Email Marketing Promotion Marketing Strategy Branding 104

Martech

JANUARY 24, 2025

marketers, many of these items will affect marketers in nations that do significant business with American markets. Questions like these also arose in 2024. C-level executives will watch for market instability, determining their actions, including spending decisions. *Although my list targets U.S.

Non-Profit 128

Non-Profit Marketing Marketers Finance 128

Marketing Insider Group

FEBRUARY 27, 2024

With such overwhelming exposure, it’s imperative to understand best practices, lean on an experienced marketing agency , and plan and execute strategically. What Is a Marketing Campaign? This may include a combination of social media platforms, email marketing, search engine optimization, and traditional advertising.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Hubspot Marketing

NOVEMBER 13, 2023

I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe ). So, it’s my job to keep a pulse on the latest email marketing trends. So, without further ado (and probably a little judgment), we're going through my inbox to spot trends marketers need to know going into 2024.

Market Trends 136

Market Trends Email Marketing Marketing Marketers 136

Martech

DECEMBER 20, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Whether you’re an old hand or just starting, you’ll find advice that you can use to improve SEO, content marketing, social media strategy, email marketing and more. Business email address Subscribe Processing.

Marketing Ethics 122

Marketing Ethics Copywriting Transform CMO 122

Martech

APRIL 8, 2024

Email is no longer a digital megaphone Email is no longer about sending a single message to a massive list of recipients but rather about delivering tailored, relevant content to individuals who have opted to receive it. Dig deeper: Email marketing strategy: A marketer’s guide How should you be using email in your marketing strategy?

Email Marketing 133

Email Marketing Customer Customer Journey eBook 133

Martech

DECEMBER 27, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. While automation can handle repetitive tasks like scheduling emails and managing lists, it should never replace the need for personalized communication. Business email address Subscribe Processing. Get MarTech! In your inbox.

Email Marketing 132

Email Marketing Marketing Marketers CRM 132

Marketing Insider Group

SEPTEMBER 23, 2024

It helps you plan campaigns and analyze results as your business grows and the complexity of your marketing needs increases. Image Source The global digital marketing spend could eclipse $665 billion in 2024, and the most successful companies will find ways to get the most bang for their buck.

Management 124

Management CRM Analytics Marketing 124

Martech

MARCH 20, 2024

But before you start to question and reinvent your email marketing strategy – you need to look at how well your deliverability is performing. Visit Digital Marketing Depot to download the 2024 Guide to Email Deliverability and learn why your emails might not be making it to your customers inboxes and what you can do about it.

Digital Marketing 117

Digital Marketing Marketing Marketers Email Marketing 117

Hubspot Marketing

JUNE 24, 2024

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.

Email Marketing 123

Email Marketing Inbound Marketing Shoppers Marketing 123

Litmus

JANUARY 2, 2024

As we stand on the threshold of a new year, the ever-evolving landscape of email marketing beckons us with exciting possibilities. Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. We anticipate that this number will only grow in 2024!

Marketing Automation Platform 108

Marketing Automation Platform CRM Email Marketing Analytics 108