Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 96

Gen Z Affiliate Marketing Influencer Marketing User-Generated 96

Buffer Marketing

JULY 22, 2024

💡 Learn more : Organic Marketing and Why It’s Important One last thing: Social media advertising is also different from influencer marketing. In creator partnerships, influencers create the ad for you and post it from their social media accounts. Don’t run the same ad on every social media platform.

Advertisers 103

Advertisers Advertising Gen Z Social Media Marketing 103

Buffer Marketing

APRIL 29, 2025

Starting April 24, 2024 , US-based Instagram shops must set up Instagram Checkouts. Those giveaways helped the company generate $25,000 in revenue, a reminder that word-of-mouth marketing can lead to real sales. Partner with influencers Gen Z is changing how people discover new brands and products.

Gen Z 113

Gen Z Influencer Marketing Manufacturing User-Generated 113

Hootsuite

FEBRUARY 27, 2025

YouTube was the second most visited Wikipedia page in 2024 Wikipedia is a great place to get a quick synopsis of nearly anything you could be searching for online. In 2024, users around the world spent an average of 29 hours on the YouTube mobile app each month. Its also second in consumer spending on mobile apps, right behind TikTok.

Gen Z 104

Gen Z User-Generated Marketers Marketing 104

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. Influencer marketing has transformed how we shop.

Influencer Marketing 131

Influencer Marketing Market Trends Gen Z Fashion 131

Sprout Social

MAY 12, 2025

In 2024, Australian Android users spent an average of 42 hours and 13 minutes per month on the app, equating to roughly an hour and a half per day. Per a 2024 report , Australian TikTok users spend most of their time on the app watching videos, browsing feeds and messaging with friends.

Gen Z 65

Gen Z Transform Fashion Food 65

Sprout Social

FEBRUARY 28, 2025

Average daily social media use: In 2024, people spent an average of 1 hour and 37 minutes per day on social media, an 11% decrease from 2023. The diverse age demographics across platforms require tailored social media marketing strategies to effectively engage different audience segments. in May 2024. million (+3.2%).

Gen Z 78

Gen Z Millennials Social Media Marketing User-Generated 78

Sprout Social

MARCH 13, 2025

Heres a quick snapshot: As of January 2024, there are approximately 20.8 Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. of the total user base.

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

Sprout Social

OCTOBER 11, 2024

Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic. Some of the most celebrated campaigns of 2024 feature athletes from women’s leagues, para athletes and up-and-coming players.

Transform 95

Transform Gen Z Fashion Food 95

Buffer Marketing

JANUARY 13, 2025

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). With 24% of LinkedIn’s audience now comprising Gen Z , the demand for fast, engaging content is driving change. We’re also watching things like the U.S.

Gen Z 129

Gen Z Transform User-Generated Analytics 129

Sprout Social

MAY 19, 2025

Influencer marketing is one of the strongest tools to add to your social media marketing toolbox. And it’s something social media marketers can’t sleep on86% of consumers purchase because of an influencer at least once a year. You might waste product on the wrong influencer picks.

Influencer Marketing 56

Influencer Marketing Gen Z Marketers Marketing 56

Rock Content

OCTOBER 20, 2023

Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. Still, it’s important to follow the evolution of influencers to understand how they can shape consumer behavior and the best ways to connect with them.

Influencer Marketing 97

Influencer Marketing Gen Z Marketers Marketing 97

Girl Power Marketing

AUGUST 24, 2023

One tactic that continues in importance is influencer marketing, especially as a strategy for marketing to women. More than 84% of influencers on Instagram are women, making them instrumental in generating a substantial portion of the revenue attributed to influencer marketing.

Influencer Marketing 95

Influencer Marketing Gen Z Branding Fashion 95

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Sprout Social

FEBRUARY 13, 2025

According to The 2024 Content Strategy Report , 38% of consumers plan to use more platforms and want brands to show up on all of them. In Q4 2024, Netflix reported a record number of subscribers , bringing their subscriber count up to 300 million worldwide. The streaming giant is active on emerging and established platforms alike.

Gen Z 69

Gen Z Branding Fashion Retail 69

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.    As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world.

Gen Z 140

Gen Z Entertainment Transform User-Generated 140

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.    As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world.

Gen Z 140

Gen Z Entertainment Transform User-Generated 140

Hubspot Marketing

JANUARY 19, 2024

Thus, every influencer is a content creator, but not every content creator is an influencer. When to Use Influencers in Your Marketing Strategy I think most brands could benefit from influencer marketing. So, how can you reach a generation that wants nothing to do with advertisements?

Gen Z 136

Gen Z Influencer Marketing PR Promotion 136

Businesses Grow

MARCH 18, 2024

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health.

Gen Z 128

Gen Z Energy Transform Thought Leadership 128

Hubspot Marketing

JANUARY 29, 2024

Fortunately, I and a few other creators are savvy enough to see what TikTok trends are coming to the forefront in 2024. Here are some TikTok predictions for 2024, according to content creators. TikTok Predictions for 2024 1. Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z.

Gen Z 132

Gen Z User-Generated Education Food 132

SocialPilot

JANUARY 16, 2024

And yes, these are fresh out of the oven for 2024. GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Global ad spending in the social media advertising market is expected to reach $219.8 billion in 2024.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Sprout Social

APRIL 10, 2025

The play: Trust in influencers is holding steady and growing in some pockets. The Influencer Marketing Report found that nearly half of all consumers trust influencers as much as they did a year ago, while close to 30% trust them more. For many patients, the first time they interact with your brand might be on social.

Gen Z 73

Gen Z Pharmaceutical Health Millennials 73

Sprout Social

JANUARY 30, 2025

Her approach to social-first marketing helped her earn a 2024 Adweek Marketing Vanguard Award. She regularly shares highlights from her teams latest marketing campaigns on LinkedInfrom IRL events to billboard campaigns to influencer partnerships. In fact, one of their most popular serums is sold every 30 seconds.

CMO 96

CMO Gen Z Thought Leadership Entertainment 96

Spiralytics

JANUARY 31, 2023

Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3 Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3

Gen Z 133

Gen Z Millennials Marketers Marketing 133

Hootsuite

APRIL 22, 2025

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either.

Gen Z 89

Gen Z User-Generated Marketers Marketing 89

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z.

Transform 87

Transform Marketers Marketing Gen Z 87

Hootsuite

OCTOBER 18, 2024

If they’re using influencer marketing, how much engagement do those campaigns earn them? 44% of Gen Z consumers use social platforms to research their purchase decisions, which means it’s extra critical that your channels are optimized for social search. Grab your free social marketing strategy template below!

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketers Marketing 113

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 Of these conversations, less than half were positive.

Social Media Marketing 137

Social Media Marketing Gen Z Health Marketers 137

Hubspot Marketing

MAY 31, 2024

Our State of Inbound Marketing Trends found that B2C brands in particular experience high ROI from native advertising. Here’s a harsh truth: Gen Z doesn’t want to see your banner ad. Research from Bulbshare found that 75% of Gen Z (born between 1997–2012) will avoid ads at all costs.

Advertisers 106

Advertisers Advertising Gen Z Inbound Marketing 106

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. She uploads past episodes on YouTube for creators who can’t make the live chats. 

Gen Z 119

Gen Z Branding Influencer Marketing Fashion 119

Buffer Marketing

JULY 28, 2024

View this post on Instagram A post shared by BROOKI (@brookibakehouse) 💡 Related : 11 Ideas for Your Instagram Reels in 2024 ⚡ Remember : Instagram Reels are certainly a non-negotiable factor to improve your reach on the platform. But it’s not the only content type you should upload.

Gen Z 101

Gen Z Thought Leadership Entertainment User-Generated 101

Sprout Social

FEBRUARY 5, 2024

The 2024 theme is African Americans and the Arts in the US. I think one thing [businesses] need to consider, especially as our society grows, is that a lot more brands are moving toward appealing to the Gen Z audience. She mentions an example that happened on February 1st, 2024.

Gen Z 137

Gen Z User-Generated Branding Education 137

Neil Patel

JANUARY 18, 2023

Fast-forward to 2023, and while search engines are still king when it comes to resources online, there’s one social site that has immense value (especially for Gen Z): TikTok. In fact, among Gen Z, TikTok ranks number 1 on the list of media usage in an internet minute. Google ranks fifth. That’s right. Not yet convinced?

SEO 113

SEO Gen Z User-Generated Advertising 113

Sprout Social

JUNE 20, 2024

Plus, with their established credibility and extensive networks, aligning with a UK influencer will give your brand the localized social proof it needs to thrive. This guide will give you an overview of the UK influencer market, from the costs to the different influencer niches. How much do UK influencers charge?

Gen Z 54

Gen Z Millennials Food Fashion 54

Search Engine Land

JANUARY 29, 2024

For brands looking to develop communities of audiences, especially those favoring Gen Z and Millennials, search marketing is already no longer confined to traditional platforms like Google. Dig deeper: 5 SEO content strategy considerations for 2024 and beyond Why should you conduct a search universe analysis?

Gen Z 104

Gen Z User-Generated SEO Millennials 104

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. Identify one or more clear benefits for your audience they will take home. Pro tip: Always consider your audience’s knowledge level on the topic before drafting your presentation. Step 3: Be novel.

Neuromarketing 98

Neuromarketing Gen Z Energy Transform 98

Spiralytics

APRIL 23, 2023

Influencer Marketing Will Continue to Rise Influencer marketing combines traditional and modern marketing strategies. Social media influencers and celebrity endorsers are similar in that both help brands promote their products and services. Global influencer marketing was valued at $16.4

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52