Sprout Social

MARCH 27, 2025

In fact, the Q4 2024 Sprout Pulse Survey found that 39% of consumers who plan to make purchases through social media in 2025 will do so on Facebook Shop. TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into Gen Z audiences and leverage short-form video.

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

Sprout Social

NOVEMBER 19, 2024

For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z. According to our 2024 Influencer Marketing Report , 35% of Gen Z consumers rank authenticity as a top trait they care about when following influencers.

Gen Z 111

Gen Z Health Influencer Marketing Food 111

Search Engine Land

JULY 17, 2024

In 2024, brands are encountering a variety of challenges that can impact their reputation. Brand reputation issues in 2024 NewsWhip’s report, “ The Biggest Reputation Issues Impacting Brands in 2024 ,” examines four specific types of crises that brands have faced in the first half of 2024: Food inflation.

Branding 79

Branding PR Food Gen Z 79

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( Right behind them is Gen Z. Timing matters.

Transform 88

Transform Marketers Marketing Gen Z 88

Backlinko

JUNE 4, 2024

To help you learn about the dynamic landscape of online shopping, we’ve curated a list of recent ecommerce statistics to know in 2024. trillion in 2024, that is an 8.76% year-over-year increase ( eMarketer ) Here’s a detailed breakdown of retail ecommerce sales growth since 2021: Year Retail Ecommerce Sales Worldwide 2021 $4.98

eCommerce 101

eCommerce Gen Z Shipping Retail 101

Hubspot Marketing

MAY 31, 2024

Here’s a harsh truth: Gen Z doesn’t want to see your banner ad. Research from Bulbshare found that 75% of Gen Z (born between 1997–2012) will avoid ads at all costs. 36% of Gen Z turns to social media over search engines to search for brands, and 39% say that social media has influenced them to buy something.

Advertising 106

Advertising Advertisers Gen Z Inbound Marketing 106

Search Engine Land

MAY 20, 2024

If you are a niche blogger focused on building a site on which the majority source of your income is display ads from Google, 2024 has not been kind to you. There has not been a week in 2024 during which I have not received at least one email from a blogger in dire straits, bemoaning the loss of their livelihood due to these recent updates.

Gen Z 118

Gen Z SEO Millennials Energy 118

Backlinko

JUNE 15, 2024

Temu is a popular shopping marketplace known for its ultra-low prices owned by PDD Holdings. Today, the Temu mobile app has more than 167 million monthly active users, and annual sales are forecasted to reach $37 billion in 2024. Continue reading to find the latest statistics on Temu in 2024. million in 2024 (as of April).

Gen Z 76

Gen Z Millennials Retail Fashion 76

Marketing Insider Group

JULY 21, 2020

Generation Z, she shows, will rise in numbers among the nation’s workers. Mobile Commerce Will Rise to 44 Percent of Digital Commerce by 2024. In fact, the Business Insider intelligence team believes that mobile commerce will become 44 percent of all digital transactions by 2024. The reason: convenience.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Martech

JUNE 22, 2023

By using AI for data analysis at the single customer level and recommendation engines to build individual discount promotions based on their needs, price sensitivity, and value to the company, you can cut out so-called “cherry pickers” and invest in loyal customers.

Gen Z 106

Gen Z Customer loyalty Transform Shoppers 106

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. If you’re an experienced creator, you can also pay it forward and share your learnings with those just starting out. 

Gen Z 118

Gen Z Branding Influencer Marketing Fashion 118

Econsultancy

FEBRUARY 18, 2022

Research from Deloitte finds that price and quality are individually cited as top-three purchasing criteria by consumers anywhere between 61% and 86% of the time (depending on sector). According to Cowen , recommerce is expected to account for 14% of the apparel, footwear, and accessories market by 2024 – up from 7% in 2020.

Gen Z 54

Gen Z Millennials Retail Shoppers 54

Buffer Marketing

FEBRUARY 6, 2024

Last year, it was the private chefs of the Hamptons — in 2024, it’s the #UltimateWorldCruise that has taken over TikTok.  All it would have taken was a quick Google search to uncover this info, but thanks to TikTok becoming Gen Z’s search engine of choice (and TikTok SEO ), nchimad was the top search result.  

Gen Z 109

Gen Z Shipping Food Non-Profit 109

Sprout Social

JULY 14, 2022

The metaverse is projected to become an $800 billion market by 2024 and tech giants are already investing millions to make this dream a reality. Fortnite and Roblox are some of the largest metaverses, offering brands the opportunity for impactful collaboration, especially those that target Millennials and Gen Z.

Branding 131

Branding Fashion Gen Z User-Generated 131

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. MCN will officially replace Google Merchant Center in early 2024. The PPC community had a rollercoaster year in 2023.

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. million by the end of 2024. Salesforce) Pricing is the most important factor when choosing a marketing automation tool. Statista) There are currently 464.7

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Search Engine Land

JUNE 22, 2023

By using AI for data analysis at the single customer level and recommendation engines to build individual discount promotions based on their needs, price sensitivity, and value to the company, you can cut out so-called “cherry pickers” and invest in loyal customers.

Gen Z 63

Gen Z Customer loyalty Transform Shoppers 63

Econsultancy

DECEMBER 3, 2021

54% of online shoppers in the UK have become more price-sensitive towards fashion purchases since the start of the pandemic. As a result, fifty-four percent of UK-based online shoppers have become more price-sensitive towards fashion purchases since the start of the pandemic, new data from antuit.ai

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Power Digital Marketing

NOVEMBER 29, 2022

As 2023 approaches, consider what customers prefer now: Buy online, pick up in store (BOPIS) – Business Insider predicts that BOPIS sales will increase to double-digit percentages through 2024. Audit in-person and online collections to guarantee all pricing and customizable options are the same. #3 Click and Collect Industry Trends.

Retail 52

Retail Gen Z Shoppers eCommerce 52

Econsultancy

FEBRUARY 23, 2022

for the mobile games market between 2019 and 2024, predicting that mobile games will generate $116.1 billion in 2024, driven by growth markets such as the Middle East and Africa, Latin America, Southeast Asia, and India. Altogether, gaming brought in a total of $180.3

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Orbit Media Studios

JULY 15, 2024

For instance, they might find reporting on the technology preferences of Gen Z or the financial considerations of Boomers. Many brands test out various messages, offers, and pricing models using experimentation or multivariate testing tools to measure which versions resonate best with customers.

Customer 52

Customer Gen Z Real Estate Millennials 52

Buffer Marketing

JULY 22, 2024

  For example, GenZ’s favorite social media channels include Instagram and TikTok, while millennials prefer Facebook, according to GWI. WebFX has made a handy graphic detailing how much social media advertising costs in 2024 for all popular social media platforms like Facebook, Instagram, YouTube, LinkedIn, Pinterest, and Twitter.

Advertising 102

Advertising Advertisers Gen Z Social Media Marketing 102

Buffer Marketing

APRIL 29, 2024

So I compared every tool with the same text prompt for an image I often need to find:  “Generate an image of a young, Gen-Z photo-realistic social media influencer creating content by filming a video with their phone in selfie mode.”    An AI image generated from the prompt above by Midjourney.

User-Generated 126

User-Generated Gen Z Price Marketers 126

Search Engine Land

JULY 1, 2024

You’re missing out if you aren’t considering social platforms as search engines in 2024 and beyond. Facebook and Instagram Meta recently said it’s focused on engaging users from Gen Z. After watching their Instagram story, 58% of Instagram users feel more connected to a brand.

SEO 106

SEO PR User-Generated Shoppers 106

Buffer Marketing

DECEMBER 20, 2023

Did Gen-Z kill the concert? Apple suggests they’re on track for a release in early 2024. With a starting price tag of $3,499, we’ll have to wait and see whether tech enthusiasts have an appetite (and deep enough pockets) for Apple’s latest innovation.  2023’s answer is an emphatic: NO.

Gen Z 129

Gen Z 2023 Trends User-Generated Social Media Marketing 129

Litmus

SEPTEMBER 24, 2024

Black Friday: the Super Bowl of email marketing 5 successful Black Friday email campaigns Anticipating 2024 Black Friday trends What makes a Black Friday email campaign successful? Plan holiday emails Anticipating 2024 Black Friday trends What’s Black Friday trends are expected to hit the inboxes this BFCM season?

Shoppers 89

Shoppers Millennials Retail Email Marketing 89

Sprout Social

APRIL 6, 2023

The automated conversational flows built into their chat plugin simplified responses to inquiries about pricing, shipping and delivery times. For example, social media demographics show Gen Z and Millennials made a shift from using to Instagram and make up two-thirds of Instagram users. billion by 2024.

User-Generated 98

User-Generated Marketers Marketing Gen Z 98

Unbounce

DECEMBER 1, 2024

Updated on December 1, 2024. See Pricing or Start Your Free Trial might work better.) This isn’t an exact science, but in general, here’s how you can think about each platform: B2B offer? Need the Gen Z crowd? Visitors won’t know what to expect when they click a button like that. Visual product?

Gen Z 98

Gen Z Copywriting SEO Analytics 98

Backlinko

JULY 2, 2024

WTSFest Date: September 19, 2024 Location: Philadelphia, Pennsylvania Price: $399 (in-person attendance), $99 (recording only) The Women in Tech SEO Festival (WTSFest) is a full-day conference. Price BrightonSEO offers five ticket tiers: Ballot: Free one-day ticket that includes access to parties and networking events.

SEO 106

SEO Gen Z Price Education 106

Digital Marketer

NOVEMBER 20, 2024

Scott Cunningham Coaching businesses: Throughout 2024, we saw a big shift from high-ticket, one-call-close coaching offers back to low-ticket front-end programs that allow coaches to first build trust with their audience before committing to high-ticket programs. Test pricing, locations, recipes. Matt Wolfe’s YouTube channel: [link] ).

Digital Marketing 94

Digital Marketing Transform eCommerce Customer Journey 94