Sprout Social

DECEMBER 12, 2024

In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Without further adieu, here are our choices for best brands and campaigns of 2024, listed by industry. Rather than promote its products, this approach builds camaraderie among the chronically online.

Gen Z 90

Gen Z Branding Retail Education 90

illumin

AUGUST 27, 2024

With the summer flying by, it’s time to look ahead to what retail trends will take the lead in fall 2024. Goldman Sachs reports in its 2024 economic forecast that inflation is easing and consumer confidence is, slowly but surely, on the rise. Social commerce continues to grow Social commerce will grow in fall 2024.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Hootsuite

FEBRUARY 27, 2025

YouTube was the second most visited Wikipedia page in 2024 Wikipedia is a great place to get a quick synopsis of nearly anything you could be searching for online. In 2024, users around the world spent an average of 29 hours on the YouTube mobile app each month. Its also second in consumer spending on mobile apps, right behind TikTok.

Gen Z 109

Gen Z User-Generated Marketing Marketers 109

Buffer Marketing

JULY 22, 2024

But it has a “sponsored,” “promoted,” “boosted,” or any similar label attached to disclose the post is an ad. In that case, your marketing strategy for both organic and paid efforts should be to promote discounts, discuss the benefits of your products, and redirect people to your store.

Advertisers 102

Advertisers Advertising Gen Z Social Media Marketing 102

SmartBrief - Marketing

SEPTEMBER 18, 2024

In the marketing and advertising sector specifically, a 2024 survey in the UK-based Marketing Week found that, on average, female marketers’ full-time pay was 16% less than that of men working full-time in the sector. One series “ GenZ Workplace Translations ,” which features many of our younger employees, has over 4 million views.

Gen Z 95

Gen Z Millennials Advertising Advertisers 95

Martech

JULY 24, 2024

The 2024 Summer Olympics open in Paris on Friday. Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In Leverage digital channels to create unique fan experiences Engaging sports fans in 2024 goes far beyond the site of the competition. Coca Gauff and Little Simz in a recent Bose campaign.

Gen Z 116

Gen Z Fashion Entertainment Marketing 116

Hootsuite

NOVEMBER 28, 2024

pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? more prospects than other social media platforms (yes, you read that right) Pinterest saw a 50% YoY increase in buyable items saved to boards in 2024 Olivia’s takeaway? “If

Gen Z 122

Gen Z Affiliate Marketing Fashion Social Media Marketing 122

Sprout Social

NOVEMBER 19, 2024

For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z. According to our 2024 Influencer Marketing Report , 35% of Gen Z consumers rank authenticity as a top trait they care about when following influencers.

Gen Z 113

Gen Z Health Influencer Marketing Food 113

Sprout Social

MARCH 27, 2025

In fact, the Q4 2024 Sprout Pulse Survey found that 39% of consumers who plan to make purchases through social media in 2025 will do so on Facebook Shop. TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into Gen Z audiences and leverage short-form video.

Gen Z 96

Gen Z Affiliate Marketing Influencer Marketing User-Generated 96

Sprout Social

FEBRUARY 28, 2025

Average daily social media use: In 2024, people spent an average of 1 hour and 37 minutes per day on social media, an 11% decrease from 2023. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms.

Gen Z 79

Gen Z Millennials Social Media Marketing User-Generated 79

Hubspot Marketing

DECEMBER 10, 2024

Table of Contents Why Startups Need SEO in 2024 Why AI Overviews and AI-Powered Search Engines Matter for SEO How to Do SEO for Startups Expert Startup SEO Tips Why Startups Need SEO in 2024 There are many reasons startups need SEO in 2024, but Ill share my top four. SEO drives business growth.

SEO 130

SEO Gen Z Finance Transform 130

Hubspot Marketing

DECEMBER 13, 2023

This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. In 2024, a well-rounded marketing strategy has content embedded throughout, and strong relationships with creators are essential to making these strategies work. Two years later, Shorts continues to grow.

Gen Z 134

Gen Z B2C User-Generated Branding 134

Sprout Social

APRIL 10, 2025

Around 74% of all young people aged 15-24 engaged with TikTok in the UK in 2024, and people aged 25-34 make up the apps second-largest demographic. The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia.

Gen Z 103

Gen Z Food Fashion Millennials 103

Sprout Social

OCTOBER 11, 2024

Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic. Some of the most celebrated campaigns of 2024 feature athletes from women’s leagues, para athletes and up-and-coming players.

Transform 93

Transform Gen Z Fashion Food 93

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either.

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Sprout Social

APRIL 28, 2025

As of the third quarter of 2024, 59.8% Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post?

Branding 77

Branding Gen Z Pharmaceutical Health 77

Hubspot Marketing

APRIL 8, 2025

Reddit ) The platform is growing rapidly, with 39% year-over-year growth reported in 2024. million comments were created daily, on average in 2024. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% million comments were created daily, on average in 2024. respectively.

Gen Z 100

Gen Z Copywriting Real Estate Marketing 100

Hubspot Marketing

APRIL 8, 2025

Reddit ) The platform is growing rapidly, with 39% year-over-year growth reported in 2024. million comments were created daily, on average in 2024. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% million comments were created daily, on average in 2024. respectively.

Gen Z 102

Gen Z Copywriting Real Estate Marketing 102

Sprout Social

FEBRUARY 13, 2025

According to The 2024 Content Strategy Report , 38% of consumers plan to use more platforms and want brands to show up on all of them. For example, on Bluesky, they share static images promoting their latest releases. The brand introduced the lenses to bring their product catalog to Gen Z audiences.

Gen Z 69

Gen Z Branding Fashion Retail 69

Buffer Marketing

JANUARY 9, 2025

have said they’ve purchased products promoted on TikTok, and another 36 percent said they haven’t bought anything yet, but are open to doing so. How to practice TikTok advertising (the easier version) TikTok advertising has an easy mode where you can promote your organic posts in a few clicks.

Advertisers 105

Advertisers Advertising User-Generated Gen Z 105

illumin

MARCH 6, 2025

trillion in 2024 to $35.86 In 2024, the tax preparation services industry is projected to generate approximately $13.4 How financial service brands, tax prep services, and agencies advertise Its important to know how firms and tax prep services in the industry are promoting their businesses to taxpayers. trillion in 2025.

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Sprout Social

APRIL 10, 2025

They also use creator content to highlight the best hikes in Colorado and promote community health events. Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors. The play: Trust in influencers is holding steady and growing in some pockets.

Gen Z 71

Gen Z Pharmaceutical Health Millennials 71

Hubspot Marketing

JANUARY 22, 2025

In fact, email marketing, in general, is. Also, unlike many other channels were discussing here, email doesnt have a paid option, though some ads are designed to look like email, such as Gmail Sponsored Promotions. increase in same-store sales at Chilis in 2024; sales jumped 14% on the same basis in the first quarter of fiscal 2025.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Businesses Grow

MARCH 18, 2024

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health.

Gen Z 128

Gen Z Energy Transform Thought Leadership 128

Spiralytics

JANUARY 20, 2025

Todays consumers, especially Millennials and Gen Z, are looking for more. Studies show that 70% of Gen Z consumers are more likely to support brands they see as inclusive. According to Statista, over 60% of Gen Z are more likely to buy from brands that align with their values. Why does this matter?

Advertisers 52

Advertisers Advertising Gen Z Millennials 52

Buffer Marketing

APRIL 18, 2024

In this article, we've curated the top five graphic design trends for social media branding in 2024. This 2024 trend will be a particularly good fit for the social media branding of creative agencies and studios, artisanal and craft businesses, and wellness and lifestyle brands, NGOs, food and beverage brands.

Gen Z 126

Gen Z Branding Food Transform 126

Hubspot Marketing

DECEMBER 13, 2023

This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. In 2024, a well-rounded marketing strategy has content embedded throughout, and strong relationships with creators are essential to making these strategies work. Two years later, Shorts continues to grow.

Gen Z 106

Gen Z B2C User-Generated Branding 106

SocialPilot

JANUARY 16, 2024

And yes, these are fresh out of the oven for 2024. GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions.

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

Hubspot Marketing

JANUARY 19, 2024

For example, Modern Millie's video shows viewers how to use a service called STAN, but she mentions early on in the video that she is not being paid to promote the service. Conversely, influencers are individuals who amass sizeable followings on social media and create content meant to promote or sell products and services.

Gen Z 136

Gen Z Influencer Marketing PR Promotion 136

Sprout Social

MAY 9, 2024

We’ll explore five influencer marketing trends shaping the social media landscape in 2024. Influencer marketing trends shaping 2024 Let’s explore five influencer marketing trends, based on data from The Influencer Marketing Report and other sources. Sprout’s data reflects this influencer marketing trend. trillion impressions.

Influencer Marketing 129

Influencer Marketing Market Trends Gen Z Fashion 129

SocialPilot

FEBRUARY 19, 2025

The platform has already hit 20 million users , doubling its numbers within two months (as of late 2024). A global retail chain might prefer Twitter for its established audience and tools, which allow it to promote new products quickly. But heres where it gets interesting: Bluesky is growing fast. 25 to 34 years: Around 28%.

Gen Z 105

Gen Z User-Generated Advertisers Advertising 105

Hubspot Marketing

DECEMBER 12, 2024

Digital content can also be cross-posted or promoted to multiple platforms with just the push of a button. Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content. This just cant be done as efficiently with analog content.

Tentpole 110

Tentpole Gen Z Thought Leadership User-Generated 110

Hootsuite

OCTOBER 18, 2024

Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. This might look like promoting your latest product drop, or simply jumping in on a trend that your audience is interested in. What is social media marketing? It’s time to learn.

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Hubspot Marketing

MAY 27, 2024

Table of Contents Are Facebook ads worth pursuing in 2024? What to Know Before Setting Up Your Facebook Ads Facebook Ads Strategy Tips Are Facebook ads worth pursuing in 2024? Our 2024 Marketing Statistics show that 96% of people watch explainer videos to learn more about a product. Incorporate video ads.

Gen Z 126

Gen Z Customer Journey Advertisers Advertising 126

Rock Content

JULY 16, 2024

And if you like numbers, I’ve gotten some of them for you too: as of February 2024, Reddit has an estimated 1.2 The Beginning: Google-Reddit Deal Let’s revisit the significant news from February 2024: Google and Reddit entered into a groundbreaking licensing agreement that captured the attention of the tech community.

Gen Z 98

Gen Z User-Generated Transform SEO 98

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Expect marketers to use robust re-engagement campaigns in 2024 to invite and encourage dormant subscribers to interact with messages.

Marketing Strategy 94

Marketing Strategy Gen Z Transform Millennials 94

Hubspot Marketing

APRIL 5, 2024

Fast-forward to 2024, and I thought the live QVC era was long gone, thanks to the rise of online shopping. Most TikTok users are Gen Z, making up 44.7% Moreover, 46% of Gen Z consumers in the U.S. And finally, 47% of Gen Z consumers in both the US and UK have made a purchase from a live stream.

Gen Z 123

Gen Z Millennials Entertainment Manufacturing 123