illumin

JANUARY 14, 2025

Hootsuites 2024 Social Media Trends Report suggests that 63% of marketers already consider cross-channel marketing a priority. In a 2024 Nielsen study , brands that run cross-channel campaigns see a 24% increase in brand recall and a 17% increase in purchase intent, underscoring the effectiveness of integrated strategies.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Hootsuite

APRIL 9, 2025

With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. TikTok and Pinterest are especially strong here, with younger users more likely to shop based on recommendations. of users into buyers in 2024. 54% of U.S.

Gen Z 106

Gen Z Social Media Marketing Millennials User-Generated 106

Sprout Social

DECEMBER 12, 2024

In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Without further adieu, here are our choices for best brands and campaigns of 2024, listed by industry. In 2024, Grimace (and McDonalds) partnered with the New York Mets baseball team.

Gen Z 89

Gen Z Branding Retail Education 89

Buffer Marketing

JULY 22, 2024

  You might use influencer-generated or user-generated content within your ads, but the ads are displayed from your own account (except in influencer whitelisting, where you run ads using a creator’s account). Conversion is an objective for lead generation. When should you consider running social media ads?

Advertising 102

Advertising Advertisers Gen Z Social Media Marketing 102

Hootsuite

NOVEMBER 28, 2024

Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? It’s true: 75% of weekly Pinterest users say they’re always shopping.

Gen Z 116

Gen Z Affiliate Marketing Fashion Social Media Marketing 116

Martech

JULY 24, 2024

The 2024 Summer Olympics open in Paris on Friday. Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In P&G brands will be leveraging social media to generate organic content by athletes and their fans throughout the Olympics, according to SponsorUnited. Image: Bose. In the U.S.,

Gen Z 118

Gen Z Fashion Entertainment Marketers 118

Hootsuite

FEBRUARY 27, 2025

Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling). users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok. YouTube user statistics Wondering what YouTubes user base looks like?

Gen Z 98

Gen Z User-Generated Marketers Marketing 98

Hubspot Marketing

DECEMBER 10, 2024

Table of Contents Why Startups Need SEO in 2024 Why AI Overviews and AI-Powered Search Engines Matter for SEO How to Do SEO for Startups Expert Startup SEO Tips Why Startups Need SEO in 2024 There are many reasons startups need SEO in 2024, but Ill share my top four. SEO drives business growth. Heres an example.

SEO 128

SEO Gen Z Finance Transform 128

Sprout Social

MARCH 27, 2025

In fact, the Q4 2024 Sprout Pulse Survey found that 39% of consumers who plan to make purchases through social media in 2025 will do so on Facebook Shop. TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into Gen Z audiences and leverage short-form video.

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Sprout Social

FEBRUARY 28, 2025

For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions. Average daily social media use: In 2024, people spent an average of 1 hour and 37 minutes per day on social media, an 11% decrease from 2023.

Gen Z 78

Gen Z Millennials Social Media Marketing User-Generated 78

Buffer Marketing

JANUARY 13, 2025

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). And as he also predicted, there has been backlash as users wonder who and what this push is for. We’re also watching things like the U.S.

Gen Z 127

Gen Z Transform User-Generated Analytics 127

Hubspot Marketing

NOVEMBER 11, 2024

Brand Purpose Before you start doodling logo ideas and playing around with color palette generators, make sure you’ve laid a strong foundation for your brand identity. According to the 2024 Edelman Trust Barometer , trust remains a top-three purchase criteria for consumers. Brand Identity Elements 1. Have you done a SWOT analysis?

Branding 109

Branding Gen Z User-Generated Copywriting 109

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. Heres a quick snapshot: As of January 2024, there are approximately 20.8 million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Sprout Social

APRIL 10, 2025

Success on the platform is about consistency, quality and keeping up with the always-changing TikTok trends UK users watch the most. Understanding the UK TikTok Ecosystem TikTok is reliably one of the top 4 most used platforms in the UK today, with millions of daily active users, and it also has a notably young user base.

Gen Z 102

Gen Z Food Fashion Millennials 102

Hubspot Marketing

DECEMBER 13, 2023

This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. In 2024, a well-rounded marketing strategy has content embedded throughout, and strong relationships with creators are essential to making these strategies work. YouTube is a powerful search engine with a large global user base.

Gen Z 134

Gen Z B2C User-Generated Branding 134

Hubspot Marketing

JANUARY 22, 2025

Read: How to Create an SEO Strategy for 2025 [Template Included] User-generated Content (UGC) UGC is content your buyers create about your brand, product, or services. The American restaurant chain credits its cheeky humor on social media for helping it connect with Gen Z audiences and boosted business. Its a win-win.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. With over three billion active monthly users , Facebook is still the worlds most-used social platform. Use OwlyWriter to: Instantly generate new social media postsand ads!

Gen Z 83

Gen Z User-Generated Marketers Marketing 83

Sprout Social

APRIL 10, 2025

Even though many social users turn to platforms like Instagram, TikTok or Reddit for health advice, influencers are the most trusted voices on socialnot brands. Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors.

Gen Z 72

Gen Z Pharmaceutical Health Millennials 72

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. Depending on your goals and the platform, this could mean analyzing the clicks, views, and leads generated or likes, shares, and comments.

Tentpole 106

Tentpole Gen Z Thought Leadership User-Generated 106

SocialPilot

JANUARY 16, 2024

And yes, these are fresh out of the oven for 2024. billion active global social media users, that’s 60.6% GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. new users every single second. billion and $9.7

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

Buffer Marketing

JANUARY 9, 2025

TikTok users can customize their ads a lot , including whether they want to use branded content or user generated content , video or carousel, bidding strategy, etc. 56 percent of TikTok users in the U.S. Topview ads : Topview ads are the ads that are shown to TikTok users as soon as they open their TikTok app.

Advertising 106

Advertising Advertisers User-Generated Gen Z 106

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. Tell us in the comments!

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Set Up

DECEMBER 3, 2024

When Wicked debuted in theaters in 2024, it didn’t just break records—it created a cultural moment (some would say it defied expectations). The Internet is Your Stage In 2024, memes aren’t just jokes—they’re cultural currency. Nostalgia works for older generations, while fresh trends attract younger ones.

Gen Z 59

Gen Z Millennials Marketers Marketing 59

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. Tell us in the comments!

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Hubspot Marketing

JANUARY 29, 2024

Fortunately, I and a few other creators are savvy enough to see what TikTok trends are coming to the forefront in 2024. Here are some TikTok predictions for 2024, according to content creators. TikTok Predictions for 2024 1. Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z.

Gen Z 132

Gen Z User-Generated Education Food 132

SocialPilot

FEBRUARY 19, 2025

Amid these changes, Bluesky has gained attention as an exciting alternative for businesses and users. Both platforms let users share posts, images, and videos while interacting through replies and likes. However, their different content moderation and user control approaches have stirred debates about their impact on communities.

Gen Z 111

Gen Z User-Generated Advertisers Advertising 111

Hubspot Marketing

DECEMBER 13, 2023

This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. In 2024, a well-rounded marketing strategy has content embedded throughout, and strong relationships with creators are essential to making these strategies work. YouTube is a powerful search engine with a large global user base.

Gen Z 106

Gen Z B2C User-Generated Branding 106

Buffer Marketing

APRIL 18, 2024

Enhance brand perception: First impressions count, especially on social media, where scrolling has become our default mode, and you have a short amount of time to grab a user’s attention. Boost engagement: On-trend graphics are more likely to capture the attention of social media users, standing out in a vast sea of content.

Gen Z 126

Gen Z Branding Food Transform 126

Buffer Marketing

AUGUST 26, 2024

Even Instagram allows for text-based posts (in the form of Instagram Notes and ‘Create-mode’ Instagram Stories ), and TikTok introduced its own text-based post style in 2024.  They're a great way to generate engagement and even spark ideas for new content you can share. Short-form video ideas 7.

Social Media Marketing 114

Social Media Marketing User-Generated Gen Z Thought Leadership 114

Buffer Marketing

FEBRUARY 8, 2024

The platform cracked 1 billion users , added and removed several key features (goodbye Carousels), and became a destination for many top creators. Similarly, many top creators on the platform have taken the time to reflect on their growth in 2023 and create new strategies for 2024.

Gen Z 125

Gen Z User-Generated Social Media Marketing Analytics 125

Hubspot Marketing

JANUARY 19, 2024

However, not every creator crafts content to promote a brand or generate income. When You're Trying to Tap into Gen Z One thing you need to know about Gen Z is that they hate blatant advertising. So, how can you reach a generation that wants nothing to do with advertisements?

Gen Z 136

Gen Z Influencer Marketing PR Promotion 136

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Key demographic details include: 44% of Reddit users fall into the 18-29 age group. As of the third quarter of 2024, 59.8%

Branding 56

Branding Gen Z Pharmaceutical Health 56

Spiralytics

JANUARY 31, 2023

Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Marketers Marketing 133

Rock Content

JULY 16, 2024

If you’re a little bit lost: Reddit is a unique aggregation of forums where users from around the globe gather to discuss a diverse array of topics. And if you like numbers, I’ve gotten some of them for you too: as of February 2024, Reddit has an estimated 1.2 And 49.79% of Reddit’s daily active users are based in the US, so 36.4

Gen Z 98

Gen Z User-Generated Transform SEO 98

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. 44% of Gen Z consumers use social platforms to research their purchase decisions, which means it’s extra critical that your channels are optimized for social search. It’s time to learn.

Social Media Marketing 110

Social Media Marketing Marketing Strategy Marketers Marketing 110

Hubspot Marketing

MAY 27, 2024

Table of Contents Are Facebook ads worth pursuing in 2024? What to Know Before Setting Up Your Facebook Ads Facebook Ads Strategy Tips Are Facebook ads worth pursuing in 2024? However, over 10 million businesses are actively advertising on the platform to billions of active users. Wait … isn't it oversaturated then?

Gen Z 126

Gen Z Customer Journey Advertisers Advertising 126

Search Engine Land

FEBRUARY 19, 2024

This article discusses the top areas location-based businesses need to focus on in 2024 and key metrics to measure performance and success. Local is more about experiences than listings management Below are the top five areas that location-based businesses need to focus on in 2024. Use AI tools judiciously.

Gen Z 111

Gen Z Real Estate SEO Transform 111