This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Keep this in mind as we discuss: Gen Alpha Content Consumption Habits GenZ Content Consumption Habits Millennial Content Consumption Habits Gen X Content Consumption Habits Baby Boomer Content Consumption Habits What content consumption habits do all generations have in common? And their impact doesn’t stop there.
With 93% of marketers using videomarketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!
As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. People will engage most with videomarketing, specifically short-form. AI will be big this year. We all saw that coming, right?
Without face-to-face activations and with limited possibilities for physical interactions, all businesses had to look at their Digital Marketing plans with a new perspective. VideoMarketing. Following the trend of visual content, videomarketing is expanding even more. Interactive Videos. Visual Search.
No wonder Youtube is the hotspot for videomarketing. The video-centric platform is a perfect fit for marketers who want to showcase their products, demonstrate how they work, or tell a brand’s story. Speaking of videomarketing, It’s time to discuss TikTok! With more than 2.6
2024 is here, and I want to look back on some of the previous year‘s short-form videos with the creatives behind The Hustle’s YouTube team. Short-form videos will remain key to many marketing campaigns this year. 4 Best Short-Form Videos, According to The Hustle's YouTube Team 1. Why, you may ask?
Marketers pointed to video as the number one format in their content strategy. Over 80 percent of marketers point to video as a significant source of increased traffic and sales. Videomarketing can take several forms, and it’s not just limited to ads. Google ranks fifth. That’s right. You Need To Move Now.
(Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises GenZ users. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. million by the end of 2024. Wyzowl) In 2023, online videos accounted for 82.5%
So much so that 37% of consumers trust them more than brands, with GenZ and Millennials being two times more likely than Boomers to trust influencers. For this reason, more brands will likely invest in influencer marketing or strengthen their existing partnerships. Global influencer marketing was valued at $16.4
For example, “Javier in Frame | Google Pixel SB Commercial 2024” highlights AI technology that helps people with visual impairments capture life’s moments. Lidl Kids Team – UEFA Euro 2024” does something similar in a campaign to give children the chance to be an official UEFA EURO 2024 player escort. million views.
TikTok is mainly seen as a prime venue for GenZ to share dance crazes, which can be perfect for B2C marketers. So, it’s useful for B2B marketers, too. Also, the GenZ cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content