Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. What is a social media marketing strategy? The more specific your plan is, the more effective it will be.

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketers Marketing 113

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. 89% of marketers agree that influencer marketing positively impacts brand awareness.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Marketing Insider Group

OCTOBER 23, 2024

AI-driven ad platforms like Facebook Ads and Google Ads are helping marketers create smarter, more effective campaigns with automated optimizations. Benefits of AI in Social Media Marketing The rise of artificial intelligence in social media offers several benefits , making it an essential part of any modern marketing strategy.

Social Media Marketing 71

Social Media Marketing Transform User-Generated Marketers 71

Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. Who hasn't seen or read about the hype around influencer power, right? percent) Instagram (46.7

Influencer Marketing 127

Influencer Marketing Price Affiliate Marketing Millennials 127

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. Collaborate with Instagram creators or other small businesses Collaborating with other creators via  influencer marketing  or partnerships with small businesses is a win-win because it exposes both parties to a new community. Embed keywords into your username and name 3.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Sprout Social

NOVEMBER 20, 2023

If you’re looking to grow your online presence in a creative and authentic way, influencer marketing may be your best bet. However, creating a successful influencer marketing program involves a lot of work. This is where influencer marketing platforms come in.

Influencer Marketing 138

Influencer Marketing Affiliate Marketing eCommerce User-Generated 138

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 132

Influencer Marketing User-Generated Key Performance Indicator Analytics 132

Buffer Marketing

JULY 22, 2024

How does social media advertising fit into social media marketing? Social media advertising is a part of your social media marketing strategy. 💡 Learn more : Organic Marketing and Why It’s Important One last thing: Social media advertising is also different from influencer marketing.

Advertising 103

Advertising Advertisers Gen Z Social Media Marketing 103

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. Influencer marketing has transformed how we shop.

Influencer Marketing 131

Influencer Marketing Market Trends Gen Z Fashion 131

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Performance trends For the first time, brands are expected to spend more on influencer marketing than on social or digital ads in 2025.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

Search Engine Land

FEBRUARY 16, 2024

Here are six marketing strategies to help you grow your sales on Amazon in 2024. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. In general, you should think about strategy, not simply tactics. In 2024, this has become even easier with generative AI.

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertisers 124

Martech

SEPTEMBER 24, 2024

This will affect sales and revenue and hurt the downstream effect of email marketing — capturing customers’ data and using it to market to them in highly relevant and convertible ways. The average marketing budget is 7.7% Dig deeper: Email marketing strategy: A marketer’s guide 2.

CMO 127

CMO Email Marketing Influencer Marketing Promotion 127

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

Influencer Marketing 145

Influencer Marketing Entertainment Marketers Marketing 145

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace.

CRM 113

CRM Marketers Marketing Customer loyalty 113

Sprout Social

NOVEMBER 19, 2024

As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility.

Gen Z 115

Gen Z Health Influencer Marketing Food 115

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. But the first hurdle can be challenging: influencer outreach.

Influencer Marketing 114

Influencer Marketing Food User-Generated Affiliate Marketing 114

illumin

DECEMBER 5, 2024

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? Consumers are certainly in favor of cookieless approaches, so will Google’s decision to stick with their old but trusted targeting methods influence marketers? But while Google yoyoed through 2024, marketers kept course.

Advertisers 96

Advertisers Advertising Influencer Marketing Performance Marketing 96

Sprout Social

MAY 19, 2025

Influencer marketing is one of the strongest tools to add to your social media marketing toolbox. And it’s something social media marketers can’t sleep on86% of consumers purchase because of an influencer at least once a year. You might waste product on the wrong influencer picks.

Influencer Marketing 56

Influencer Marketing Gen Z Marketers Marketing 56

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Creating an Instagram account or working with an influencer now gives businesses access to millions of people right away. What is a global social media marketing strategy?

Social Media Marketing 133

Social Media Marketing Marketers Marketing User-Generated 133

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 96

Gen Z Affiliate Marketing Influencer Marketing User-Generated 96

Rock Content

OCTOBER 20, 2023

Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. Still, it’s important to follow the evolution of influencers to understand how they can shape consumer behavior and the best ways to connect with them.

Influencer Marketing 97

Influencer Marketing Gen Z Marketers Marketing 97

Sprout Social

FEBRUARY 26, 2025

The contracting phase of an influencer marketing partnership might not be the most exciting step, but its essential for setting expectations and protecting both parties. A well-structured, flexible influencer contract template can cut through the friction, ensuring smoother negotiations without endless legal back-and-forth.

Affiliate Marketing 92

Affiliate Marketing Influencer Marketing Law Finance 92

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer Marketing 136

Influencer Marketing Transform Marketers Marketing 136

Sprout Social

APRIL 29, 2025

According to The 2024 Social Media Content Strategy Repor t, 66% of consumers say short-form videos are the most engaging type of in-feed content. Our 2024 Social Content Strategy Report found that its evolved from being strictly business to a place where users get more personal and build a community.

Thought Leadership 93

Thought Leadership Education Promotion Entertainment 93

Rock Content

AUGUST 14, 2023

As much as it is already a well-established tactic within a Digital Marketing strategy, there are still many people wondering what influencer marketing is. Influencers are already part of the daily lives of those on the web, especially in social media. What Is Influencer Marketing? million followers.

Influencer Marketing 98

Influencer Marketing Fashion Promotion Marketers 98

Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. YouTube was the second most visited Wikipedia page in 2024 Wikipedia is a great place to get a quick synopsis of nearly anything you could be searching for online. Hey, weve all been there. billion in Q4.

Gen Z 104

Gen Z User-Generated Marketers Marketing 104

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Search Engine Land

FEBRUARY 26, 2024

A new report released this month by Intero Digital ( disclosure: I previously worked with Intero ), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list. Top digital marketing goals for 2024.

Digital Marketing 125

Digital Marketing Thought Leadership Transform B2C 125

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. Keep reading for actionable insights that will help you meet your revenue goals and marketing objectives, head-on. Another key area is influencer marketing.

User-Generated 142

User-Generated Marketers Marketing Advertisers 142

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

Analytics 130

Analytics Influencer Marketing Health eCommerce 130

Sprout Social

DECEMBER 16, 2024

With AI seamlessly embedded across our entire platform, we transform social marketers ability to work smarter, unlock creativity and increase social medias business impact exponentially. Consumers say companies should make personalized customer service their #1 social media priority in 2025, per a Q4 2024 Sprout Pulse Survey.

Product 70

Product Transform Influencer Marketing User-Generated 70

Sprout Social

SEPTEMBER 17, 2024

Yet, this presents a challenge—brands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences. To truly harness the potential of social media , retailers should consider adopting the tactics and strategies that leading brands have successfully employed.

Retail 123

Retail Shoppers User-Generated Customer Journey 123

Sprout Social

FEBRUARY 28, 2025

Average daily social media use: In 2024, people spent an average of 1 hour and 37 minutes per day on social media, an 11% decrease from 2023. social media advertising market is projected to reach 9.95 billion in revenue by 2025 , demonstrating its growing importance in marketing strategies. in May 2024.

Gen Z 78

Gen Z Millennials Social Media Marketing User-Generated 78

Sprout Social

SEPTEMBER 26, 2024

In May 2024, hundreds of feet in the air, a 45-foot image of influencer, author and celebrity chef Molly Baz holding lactation cookies over her breasts ascended in New York City’s Times Square. It’s a sign PR and influencer marketing efforts are blurring, which begs the question: Is influencer marketing the new PR?

PR 92

PR Influencer Marketing Marketers Marketing 92

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.    As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world.

Gen Z 140

Gen Z Entertainment Transform User-Generated 140

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.    As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world.

Gen Z 140

Gen Z Entertainment Transform User-Generated 140

Sprout Social

MARCH 13, 2025

Heres a quick snapshot: As of January 2024, there are approximately 20.8 Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. In 2024, Facebook led social media in Australia, with over 21 million users.

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59