2024 Influencer Marketing Performance Marketing 
Sprout Social
FEBRUARY 26, 2025
The contracting phase of an influencer marketing partnership might not be the most exciting step, but its essential for setting expectations and protecting both parties. A well-structured, flexible influencer contract template can cut through the friction, ensuring smoother negotiations without endless legal back-and-forth.
illumin
DECEMBER 5, 2024
The big topic of 2024 was third-party cookies – so what’s their status going into 2025? Consumers are certainly in favor of cookieless approaches, so will Google’s decision to stick with their old but trusted targeting methods influence marketers? But while Google yoyoed through 2024, marketers kept course.
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Martech
JULY 30, 2024
Large corporations, on the other hand, can learn from startups’ agility and efficient budget allocation practices, which allow them to pivot quickly in response to market changes and customer feedback. Micro-influencers with smaller but highly engaged followings offer marketers more authentic connections with their audiences.
Sprout Social
SEPTEMBER 26, 2024
In May 2024, hundreds of feet in the air, a 45-foot image of influencer, author and celebrity chef Molly Baz holding lactation cookies over her breasts ascended in New York City’s Times Square. It’s a sign PR and influencer marketing efforts are blurring, which begs the question: Is influencer marketing the new PR?
Hubspot Marketing
MARCH 19, 2024
Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? Partner with micro-influencers.
Sprout Social
JANUARY 30, 2025
Her approach to social-first marketing helped her earn a 2024 Adweek Marketing Vanguard Award. She regularly shares highlights from her teams latest marketing campaigns on LinkedInfrom IRL events to billboard campaigns to influencer partnerships.
Hubspot Marketing
JANUARY 22, 2024
Interested in influencer marketing? Start with micro-influencers. Half of marketers plan to increase their influencer marketing investment in 2024. If you've always wanted to work with influencers — but the price tag seems out of reach — I have some good news. Let's dive in.
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