Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. How can you make sure your influencer marketing methods are going to pay off? How does this work?

Influencer Marketing 104

Influencer Marketing Marketers Marketing User-Generated 104

Hootsuite

OCTOBER 7, 2024

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2024. What are social media analytics tools?

Analytics 118

Analytics PR Price CRM 118

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy Having a clear idea of where Instagram fits into your overall   social media marketing strategy  will not only give you positive business results but also steer you in a laser-focused direction on what to post on Instagram.But how do you create an Instagram growth strategy?

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. Enter: Social media advertising. How does social media advertising fit into social media marketing?

Advertisers 103

Advertisers Advertising Gen Z Social Media Marketing 103

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Performance trends For the first time, brands are expected to spend more on influencer marketing than on social or digital ads in 2025.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. This article will share ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list. What is social media marketing automation (and why should you care)?

Social Media Marketing 115

Social Media Marketing User-Generated Influencer Marketing Management 115

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 132

Influencer Marketing User-Generated Key Performance Indicator Analytics 132

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 The post Navigating social media marketing in an election year appeared first on Sprout Social.

Social Media Marketing 137

Social Media Marketing Gen Z Health Marketers 137

SocialPilot

SEPTEMBER 5, 2024

Many of our users have enjoyed immense bookings by prompting their travel agencies on social media the right way. We have bought the secret strategies they have implemented in their social media marketing plans to gain success. You need a reliable, holistic social media management tool to achieve this.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Sprout Social

MAY 19, 2025

Influencer marketing is one of the strongest tools to add to your social media marketing toolbox. And it’s something social media marketers can’t sleep on86% of consumers purchase because of an influencer at least once a year. You might not receive guaranteed content.

Influencer Marketing 56

Influencer Marketing Gen Z Marketers Marketing 56

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. But the first hurdle can be challenging: influencer outreach.

Influencer Marketing 114

Influencer Marketing Food User-Generated Affiliate Marketing 114

Hootsuite

OCTOBER 16, 2024

. #1 for TikTok marketing Schedule TikToks, answer comments, and show off your results in beautiful reports. Start free 30-day trial The best social media analytics tools for 2024 Ready to give your TikTok strategy the TLC it deserves? Introducing some of the best (free and paid) TikTok analytics tools of 2024.

Analytics 114

Analytics Price PR Management 114

Martech

JULY 30, 2024

Social media marketing is essential for both startups and large corporations. Large corporations, on the other hand, can learn from startups’ agility and efficient budget allocation practices, which allow them to pivot quickly in response to market changes and customer feedback.

CRM 116

CRM Marketers Marketing Customer loyalty 116

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 123

Retail Shoppers User-Generated Customer Journey 123

Sprout Social

FEBRUARY 28, 2025

The rise of social commerce: Social media is no longer just a platform for brand awareness; it’s a powerful tool for driving sales and conversions. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025? in May 2024.

Gen Z 78

Gen Z Millennials Social Media Marketing User-Generated 78

Martech

MAY 16, 2024

Video ad spend is expected to rise 16% year-over-year in 2024. billion on digital video in 2024, according to IAB’s “ 2024 Digital Ad Spend & Strategy Report.” Image: IAB, “2024 Digital Ad Spend & Strategy Report.” B2B brands’ ad spend here is projected to climb 22% in 2024, exceeding $4 billion.

Retail 134

Retail Entertainment Influencer Marketing Advertising 134

Marketing Insider Group

JUNE 24, 2024

You can make the most of your social media experience by exploring the benefits and drawbacks. This guide will examine whether social media remains a helpful marketing tool in 2024. Quick Takeaways Social media remains incredibly popular worldwide.

Entertainment 118

Entertainment Social Media Marketing Advertising Advertisers 118

Hootsuite

FEBRUARY 27, 2025

YouTube was the second most visited Wikipedia page in 2024 Wikipedia is a great place to get a quick synopsis of nearly anything you could be searching for online. In 2024, users around the world spent an average of 29 hours on the YouTube mobile app each month. Discover top statistics surrounding YouTube influencer marketing.

Gen Z 102

Gen Z User-Generated Marketers Marketing 102

Hubspot Marketing

NOVEMBER 4, 2024

Table of Contents Are Instagram Shopping tools effective in 2024? How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024? For instance, the numbers show that social selling is poised to be a huge profit driver.

Product 110

Product User-Generated eCommerce Shipping 110

Sprout Social

DECEMBER 19, 2023

Social media marketing professionals aren’t ninjas, gurus or wizards—but they’re also more than just managers. What was once an individual role is now enough work for a whole crew, and the list of possible social media job titles keeps growing.

Influencer Marketing 134

Influencer Marketing Social Media Marketing Management Food 134

Sprout Social

APRIL 29, 2025

Video is one of the best ways to stand out on social media, and video on LinkedIn is no exception with video uploads increasing 45% year-over-year. According to The 2024 Social Media Content Strategy Repor t, 66% of consumers say short-form videos are the most engaging type of in-feed content.

Thought Leadership 93

Thought Leadership Education Promotion Entertainment 93

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. But what are people doing online?

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

Martech

MAY 21, 2025

Publicis Groupe announced Wednesday it acquired Captiv8, adding another influencer marketing platform to its portfolio. Publicis acquired Influential back in July 2024. Later, an influencer marketing and social media management platform acquired Mavely in January.

Influencer Marketing 65

Influencer Marketing Management Branding Marketing 65

Sprout Social

DECEMBER 20, 2023

Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. Influencer marketing The future of social media marketing involves creators and influencers.

Branding 138

Branding Price Influencer Marketing Transform 138

Buffer Marketing

APRIL 29, 2025

Starting April 24, 2024 , US-based Instagram shops must set up Instagram Checkouts. Partner with influencers Gen Z is changing how people discover new brands and products. In 2024, 69% of Gen Z shoppers said they’ve found something new through social media influencers, up from 45% just a year earlier.

Gen Z 113

Gen Z Influencer Marketing Manufacturing User-Generated 113

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Gen Z 140

Gen Z Entertainment Transform User-Generated 140

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Gen Z 140

Gen Z Entertainment Transform User-Generated 140

Martech

APRIL 11, 2024

Fuel for your marketing strategy. The post ChatGPT vs. Gemini vs. Perplexity: The definitive AI chatbot battle of 2024 appeared first on MarTech. ChatGPT’s response was slightly more scannable as it numbered the components rather than using a bolded and bulleted list. Business email address Sign up now Processing.

CRM 132

CRM Marketing Automation Platform Retail Customer Journey 132

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 96

CMO Gen Z Thought Leadership Entertainment 96

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. Their email marketing is an extension of their social media marketing.

Retail 85

Retail Shoppers User-Generated Customer Journey 85

Buffer Marketing

JANUARY 13, 2025

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). This shift toward video will make LinkedIn more attractive to creators and position it as an essential platform for brands launching influencer campaigns.

Gen Z 129

Gen Z Transform User-Generated Analytics 129

SocialPilot

DECEMBER 14, 2023

Are you ready with your social media strategy for 2024? Did you take all the upcoming social media trends into consideration while forming it? Social media evolves at a breakneck speed. What worked for your social media presence in the previous year might not work in 2024 as well.

Transform 119

Transform Social Media Marketing Food Entertainment 119

Digital Marketer

MARCH 1, 2024

Today, we bring you the top 10 lead-generation strategies that work like a charm in 2024. Content Marketing 7.5 And 2024 is a tech-savvy era. Social Media Marketing From the time of its inception, social media has changed the way we humans communicate and consume content.

User-Generated 100

User-Generated Influencer Marketing Social Media Marketing SEO 100

SocialPilot

JANUARY 16, 2024

Welcome to the ultimate list of 200+ social media statistics that’ll make your jaw drop. And yes, these are fresh out of the oven for 2024. billion active global social media users, that’s 60.6% Buckle up, because we’re about to take you on a whirlwind tour of the social media facts.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Sprout Social

MAY 12, 2025

In 2024, Australian Android users spent an average of 42 hours and 13 minutes per month on the app, equating to roughly an hour and a half per day. This made TikTok the social app with the highest average time spent, surpassing YouTube by more than 20 hours per week. TikTok is expected to reach 35 billion users by 2029.

Gen Z 65

Gen Z Transform Fashion Food 65

Hootsuite

NOVEMBER 7, 2024

In just a few clicks, you can identify top brand advocates based on their engagement rate, reach, and social network. Reach out to these loyal customers to find ways to work together, such as affiliate commissions or an influencer marketing partnership with existing high-profile brand ambassadors. Honestly, we’ve lost count.

Branding 123

Branding Customer loyalty User-Generated Promotion 123