Sprout Social

DECEMBER 16, 2024

This award is a reflection of not only the exceptional work Team Sprout puts in every day, but of the way our customers are transforming their businesses with the power of social. Consumers say companies should make personalized customer service their #1 social media priority in 2025, per a Q4 2024 Sprout Pulse Survey.

Product 74

Product Transform Influencer Marketing User-Generated 74

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. Influencer marketing has transformed how we shop.

Influencer Marketing 132

Influencer Marketing Market Trends Gen Z Fashion 132

Sprout Social

MAY 12, 2025

In 2024, Australian Android users spent an average of 42 hours and 13 minutes per month on the app, equating to roughly an hour and a half per day. Per a 2024 report , Australian TikTok users spend most of their time on the app watching videos, browsing feeds and messaging with friends. Another 38% of Australian users (roughly 3.2

Gen Z 75

Gen Z Transform Fashion Food 75

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 100

Gen Z Affiliate Marketing Influencer Marketing User-Generated 100

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer Marketing 137

Influencer Marketing Transform Marketing Marketers 137

Sprout Social

SEPTEMBER 17, 2024

Gather feedback from your social customers Navigating the world of social media in the retail sector in 2024 involves much more than just promoting the latest deals and discounts. Enter 2024, and the need for tools like Sprout’s social listening suite has become more pressing than ever. Try your hand at social advertising.

Retail 124

Retail Shoppers User-Generated Customer Journey 124

Buffer Marketing

JANUARY 13, 2025

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). This shift toward video will make LinkedIn more attractive to creators and position it as an essential platform for brands launching influencer campaigns.

Gen Z 129

Gen Z Transform User-Generated Analytics 129

Search Engine Land

FEBRUARY 26, 2024

A new report released this month by Intero Digital ( disclosure: I previously worked with Intero ), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list. Top digital marketing goals for 2024.

Digital Marketing 125

Digital Marketing Thought Leadership Transform B2C 125

Sprout Social

JANUARY 27, 2025

Per the Index, 92% of leaders anticipated their teams would reach their annual goals at the end of 2024. We worked with marketing analytics to connect our social efforts directly to revenue using Sprouts integration with Salesforce. Why dont social teams feel trusted?

Communications 81

Communications CMO Transform Customer Journey 81

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Duct Tape Marketing

DECEMBER 20, 2024

AI-Driven Marketing Orchestration 5. Brand Marketing: Back to Basics 6. BONUSMLaaS: Marketing Leadership as a Service The Future of Video, Influencers, and Events Videos Reign Continues Influencer Marketing Still Strong In-Person Events Are Back AI in Marketing: A Tool for Growth or a Threat?

Market Trends 72

Market Trends CMO Transform Influencer Marketing 72

Businesses Grow

MARCH 18, 2024

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health.

Gen Z 128

Gen Z Energy Transform Thought Leadership 128

Sprout Social

JANUARY 30, 2025

Her approach to social-first marketing helped her earn a 2024 Adweek Marketing Vanguard Award. She regularly shares highlights from her teams latest marketing campaigns on LinkedInfrom IRL events to billboard campaigns to influencer partnerships.

CMO 106

CMO Gen Z Thought Leadership Entertainment 106

Sprout Social

JANUARY 27, 2025

Gather feedback from your social customers Navigating the world of social media in the retail sector in 2024 involves much more than just promoting the latest deals and discounts. Enter 2024, and the need for tools like Sprouts social listening suite has become more pressing than ever. Try your hand at social advertising.

Retail 97

Retail Shoppers User-Generated Customer Journey 97

Buffer Marketing

JANUARY 22, 2024

“This year is going to be transformative!” But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy. A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time.

Gen Z 140

Gen Z Entertainment Transform User-Generated 140

Buffer Marketing

JANUARY 22, 2024

“This year is going to be transformative!” But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy. A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time.

Gen Z 140

Gen Z Entertainment Transform User-Generated 140

Sprout Social

MARCH 13, 2025

Heres a quick snapshot: As of January 2024, there are approximately 20.8 Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. But what are people doing online?

Gen Z 63

Gen Z User-Generated Influencer Marketing Law 63

Sprout Social

SEPTEMBER 26, 2024

In May 2024, hundreds of feet in the air, a 45-foot image of influencer, author and celebrity chef Molly Baz holding lactation cookies over her breasts ascended in New York City’s Times Square. It’s a sign PR and influencer marketing efforts are blurring, which begs the question: Is influencer marketing the new PR?

PR 93

PR Influencer Marketing Marketing Marketers 93

Hubspot Marketing

APRIL 23, 2025

Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. Word-of-mouth: The strongest marketing tool people recommending your brand to friends, family, business partners, teammates, etc. billion in 2024. Boosts visibility and referrals.

PR 99

PR User-Generated Transform Thought Leadership 99

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. Keep reading for actionable insights that will help you meet your revenue goals and marketing objectives, head-on. Another key area is influencer marketing.

User-Generated 142

User-Generated Marketing Marketers Advertising 142

Sprout Social

DECEMBER 20, 2023

Sprout’s analytics and reporting enable you to get a full view of your strategy performance, to benchmark against competitors and helps transform your social media intelligence into shareable business intelligence. Influencer marketing The future of social media marketing involves creators and influencers.

Branding 138

Branding Price Influencer Marketing Transform 138

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. As per the data from Stastica, the SaaS market will reach $374.50

Influencer Marketing 119

Influencer Marketing User-Generated Education Marketing 119

Sprout Social

MARCH 15, 2024

And this speaks to the power of YouTube influencer marketing and sponsored content for brands. This post digs into the top YouTube influencers of all shapes and sizes and why they’re notable. Table of contents: Who are YouTube influencers? These aren’t just one-off success stories, either. Published on 1.

Transform 139

Transform Influencer Marketing Education Entertainment 139

SocialPilot

DECEMBER 14, 2023

Are you ready with your social media strategy for 2024? What worked for your social media presence in the previous year might not work in 2024 as well. AI has become an indispensable tool for marketers, far beyond just a minor influence in their work. But what about social media marketing? You can’t avoid them!

Transform 119

Transform Social Media Marketing Food Entertainment 119

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 134

Influencer Marketing Health Transform Marketing 134

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year.

Transform 86

Transform Marketing Marketers Gen Z 86

Hubspot Marketing

OCTOBER 17, 2023

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. Top Affiliate Marketing Trends, According to Experts 1.

Affiliate Marketing 130

Affiliate Marketing Market Trends B2C Transform 130

Vertical Response

AUGUST 25, 2024

Partner with Influencers for Holiday Promotions Collaborating with social media influencers during the holidays can significantly raise brand awareness and reach potential customers. 89% of marketers agree that influencer marketing positively impacts brand awareness. Mobile ecommerce sales are expected to reach $1.7

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Vertical Response

MARCH 22, 2024

This essential guide is designed to spark your entrepreneurial spirit with 20 creative and viable online business opportunities for 2024. From e-commerce platforms to digital marketing consultancies, the online business world is a spectrum of opportunities. oSeeking a profitable business idea online?

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Martech

FEBRUARY 22, 2024

Fast forward from 2017 to 2024: GDPR, CCPA and a rapidly growing patchwork of state-determined policies influence data residency, accessibility and proper usage. Signal loss from third-party cookie deprecation is a growing threat to the marketing team’s ability to manage and measure their campaigns. My how things have changed.

User-Generated 111

User-Generated Transform Analytics CMO 111

Sprout Social

APRIL 10, 2025

In a sweet nod to the resilience and strength of patients battling cancer, UCHealth transforms them into true comic book superheroes on social. The play: Trust in influencers is holding steady and growing in some pockets. Specifically, conversations about womens health topics grew 37% between 2023 and 2024 on Reddit.

Gen Z 78

Gen Z Pharmaceutical Health Millennials 78

Sachs Marketing Group

DECEMBER 18, 2023

There are some exciting 2024 digital marketing trends on the horizon! In the fast-paced world of digital marketing, staying ahead of the curve is a constant challenge. In the realm of digital marketing , stagnation is not an option. Embracing change and innovation is key to thriving in this dynamic environment.

Digital Marketing 98

Digital Marketing Market Trends User-Generated Transform 98

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. The best content has transformative power when it's informative and helps people grow. Things like podcasts, virtual events, SMS marketing, SEO, and direct mail did well.

Direct Mail 115

Direct Mail Marketing Marketers Social Media Marketing 115

Customers.ai

JANUARY 17, 2024

Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. Things are moving fast and there are some truly impactful trends that will reshape the marketing landscape. So, grab your coffee, and let’s break down the marketing playbook for 2024. Well, the time has finally come.

User-Generated 84

User-Generated Marketing Marketers Analytics 84

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts.

Branding 139

Branding Fashion COS Food 139

Customers.ai

FEBRUARY 7, 2024

His journey began in 2006, transforming Solutions 8 from a vision into a globally acknowledged leader in digital advertising. Aslam’s work extends beyond Solutions 8, contributing significantly to the digital marketing community as a Traffic Coach for DigitalMarketer.com and co-hosting the Perpetual Traffic Podcast​ 4.

Transform 86

Transform eCommerce Non-Profit Advertising 86

Buffer Marketing

SEPTEMBER 2, 2024

You can transform your photos into fantastic Pin designs in one click. So if you’re someone who’s looking to burrow down on this platform or grow your following on it exclusively, I’d say it's better to use a Tailwind because it’s dedicated to Pinterest. The thing I find most amazing?

Management 113

Management Price CRM Social Media Marketing 113