Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. However, the specifics can differ dramatically based on age and generation. Content Consumption Habits By Generation To be real, I don’t like to put anyone in a box.

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation.

Gen Z 97

Gen Z Branding User-Generated Influencer Marketing 97

Hootsuite

APRIL 9, 2025

With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Buffer Marketing

NOVEMBER 14, 2024

” Step 3: Define your brand voice and aesthetic Even if you’re a creator and not a company, it’s worth crafting a   social media marketing voice  that’s uniquely you, so Instagram users can identify your posts without seeing the username.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Buffer Marketing

JULY 22, 2024

💡 Learn more : Organic Marketing and Why It’s Important One last thing: Social media advertising is also different from influencer marketing. In creator partnerships, influencers create the ad for you and post it from their social media accounts. Conversion is an objective for lead generation.

Advertisers 102

Advertisers Advertising Gen Z Social Media Marketing 102

Sprout Social

NOVEMBER 20, 2023

If you’re looking to grow your online presence in a creative and authentic way, influencer marketing may be your best bet. However, creating a successful influencer marketing program involves a lot of work. This is where influencer marketing platforms come in.

Influencer Marketing 136

Influencer Marketing Affiliate Marketing eCommerce User-Generated 136

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 130

Influencer Marketing User-Generated Key Performance Indicator Analytics 130

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. But the first hurdle can be challenging: influencer outreach.

Influencer Marketing 113

Influencer Marketing Food User-Generated Affiliate Marketing 113

Sprout Social

FEBRUARY 26, 2025

The contracting phase of an influencer marketing partnership might not be the most exciting step, but its essential for setting expectations and protecting both parties. A well-structured, flexible influencer contract template can cut through the friction, ensuring smoother negotiations without endless legal back-and-forth.

Affiliate Marketing 101

Affiliate Marketing Influencer Marketing Law Finance 101

Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling). YouTube user statistics Wondering what YouTubes user base looks like?

Gen Z 109

Gen Z User-Generated Marketing Marketers 109

Sprout Social

SEPTEMBER 17, 2024

Gather feedback from your social customers Navigating the world of social media in the retail sector in 2024 involves much more than just promoting the latest deals and discounts. These environments are ideal for sharing feedback, generating ideas, and engaging in dialogue, all of which strengthen their loyalty to your brand.

Retail 121

Retail Shoppers User-Generated Customer Journey 121

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 97

Gen Z Affiliate Marketing Influencer Marketing User-Generated 97

Hubspot Marketing

NOVEMBER 4, 2024

At least, that’s how this marketer’s story arc went. The platform has gone from a simple feed of blurry photos for our friends to a powerhouse for businesses looking to build awareness, generate leads, and sell. Table of Contents Are Instagram Shopping tools effective in 2024? But is it really worth the hype?

Product 111

Product User-Generated eCommerce Shipping 111

Sprout Social

FEBRUARY 28, 2025

For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions. Average daily social media use: In 2024, people spent an average of 1 hour and 37 minutes per day on social media, an 11% decrease from 2023.

Gen Z 86

Gen Z Millennials Social Media Marketing User-Generated 86

Sprout Social

SEPTEMBER 18, 2024

Some common social media goals include: Increasing brand awareness Generating more sales or leads Boosting your community engagement or PR Growing your audience through increasing follower counts Building traffic to your website If you’re already engaged on social media, conduct a global social audit.

Social Media Marketing 131

Social Media Marketing Marketing Marketers User-Generated 131

SocialPilot

SEPTEMBER 5, 2024

Despite the saturated market, your travel agency faces the significant challenge of distinguishing itself from competitors and generating leads. Even on social media platforms like Instagram, where over 90% of users follow at least one business, you struggle to convert passive likes and shares into actual sales.

Promotion 107

Promotion Social Media Marketing User-Generated SEO 107

Buffer Marketing

JANUARY 13, 2025

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). And as he also predicted, there has been backlash as users wonder who and what this push is for. We’re also watching things like the U.S.

Gen Z 128

Gen Z Transform User-Generated Analytics 128

Sprout Social

DECEMBER 16, 2024

As we map out Sprouts continuous evolution , we are focused on providing an even more effortless and cohesive user experience. It delivers rich data options that give users a complete view of their customers and their journeyswithout time-consuming work.

Product 74

Product Transform Influencer Marketing User-Generated 74

Martech

JULY 30, 2024

Dig deeper: Why startups need more than just press releases Recognizing the similarities in strategies While startups and established brands often have different marketing strategies, they share similar tactics for attracting leads. for every $1 spent on influencer marketing, according to the Digital Marketing Institute.

CRM 113

CRM Marketing Marketers Customer loyalty 113

Buffer Marketing

JULY 24, 2024

The market’s saturated forehead-deep with social media publishing tools. Most social media management tools, like Buffer , come with this collaborative feature — allowing you to add multiple people, visualize your workflow, and set up user permissions. Use the one that gets you the most bang for your buck.

Social Media Marketing 115

Social Media Marketing User-Generated Influencer Marketing Management 115

Buffer Marketing

APRIL 29, 2025

Starting April 24, 2024 , US-based Instagram shops must set up Instagram Checkouts. 5 ways to improve your Instagram sales strategy When you’re selling on Instagram, that moment your post catches a user’s eye is already a win. Tap into word-of-mouth marketing by sharing user-generated content.

Gen Z 104

Gen Z Influencer Marketing Manufacturing User-Generated 104

Sprout Social

JANUARY 27, 2025

Gather feedback from your social customers Navigating the world of social media in the retail sector in 2024 involves much more than just promoting the latest deals and discounts. These environments are ideal for sharing feedback, generating ideas, and engaging in dialogue, all of which strengthen their loyalty to your brand.

Retail 94

Retail Shoppers User-Generated Customer Journey 94

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Hubspot Marketing

APRIL 23, 2025

Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. Word-of-mouth: The strongest marketing tool people recommending your brand to friends, family, business partners, teammates, etc. billion in 2024. Boosts visibility and referrals.

PR 96

PR User-Generated Transform Thought Leadership 96

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. Social media SEO is more about how well your content engages and aligns with user intent within a platforms ecosystem.

SEO 116

SEO User-Generated Thought Leadership Branding 116

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. Heres a quick snapshot: As of January 2024, there are approximately 20.8 million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. Keep reading for actionable insights that will help you meet your revenue goals and marketing objectives, head-on. Another key area is influencer marketing.

User-Generated 141

User-Generated Marketing Marketers Advertisers 141

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. As per the data from Stastica, the SaaS market will reach $374.50

Influencer Marketing 119

Influencer Marketing User-Generated Education Marketing 119

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.    As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world.

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.    As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world.

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Duct Tape Marketing

DECEMBER 20, 2024

Generative AI: Revolutionizing Creative Production 4. AI-Driven Marketing Orchestration 5. Brand Marketing: Back to Basics 6. Generative AI: Revolutionizing Creative Production AI isnt just for writing blog posts. Generative AI is changing how we create content including videos and graphics.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Search Engine Land

FEBRUARY 16, 2024

The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. Here are six marketing strategies to help you grow your sales on Amazon in 2024. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals.

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertisers 124

Buffer Marketing

FEBRUARY 6, 2025

TikTok has a massive user base of over 1.69 monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. The social media site isn’t limited to younger users anymore. TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022. billion (!!)

SEO 107

SEO Real Estate User-Generated Promotion 107

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 124

Branding Customer loyalty User-Generated Promotion 124

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Inspire new marketing ideas.

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? Partner with micro-influencers.

Thought Leadership 106

Thought Leadership B2C Marketing Marketers 106

Sprout Social

JANUARY 27, 2025

Ive watched it evolve from a place where users poked their friends and posted #TBT photos to a connective tissue that drives international culture. Socials influence on global affairs and national elections is proof of just how deeply ingrained it is in our world. Ive been working in social media since its inception.

Communications 76

Communications CMO Transform Customer Journey 76