Sprout Social

SEPTEMBER 19, 2024

In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. In fact, Sprout’s 2024 Influencer Marketing Report found that 86% of consumers make a purchase inspired by an influencer at least once a year. What are influencer marketing KPIs?

Influencer Marketing 127

Influencer Marketing Key Performance Indicator Transform Marketing 127

Martech

AUGUST 19, 2024

Take our brief 2024 MarTech Replacement Survey With a series of well-timed emails, you gradually educate and inform contacts at your target accounts, fostering trust and rapport over time. The messaging in your emails should reflect the same messaging used across the ads and dedicated landing pages you have created.

Key Performance Indicator 118

Key Performance Indicator Marketing Marketers CRM 118

Marketing Insider Group

OCTOBER 1, 2024

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. Use these visual tools in your CRM system to quickly spot trends, track performance, and share insights with your team.

CRM 115

CRM Analytics Key Performance Indicator Transform 115

SocialPilot

JULY 17, 2024

SocialPilot makes it easy for businesses and agencies to collect the performance data of all their social media accounts in one cohesive dashboard and utilize it to establish benchmarks. With the built-in social media analytics, you can track all of your profiles’ key performance indicators (KPIs).

Transform 64

Transform Food Education Fashion 64

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. Is 2024 about doing more of the same? 2024 is the year to consider a different route — not just fine-tuning efficiency but aiming for a significant leap in effectiveness. Get MarTech!

Key Performance Indicator 136

Key Performance Indicator Transform Marketing Mix Marketing 136

Sprout Social

JANUARY 16, 2025

According to a Q4 2024 Sprout Social Pulse Survey, 72% of consumers have YouTube accounts, and another one-third plan to use the platform more in 2025. The 2024 Social Media Content Strategy Report found that 32% of consumers engage with brands on the platform everyday, while another 47% engage at least once a week.

Gen Z 87

Gen Z Key Performance Indicator PR Place 87

Marketing Insider Group

FEBRUARY 27, 2024

As we navigate through 2024, embracing best practices becomes crucial for planning marketing campaigns that capture an audience’s attention and deliver successful and measurable outcomes. Establish Key Performance Indicators (KPIs) to measure success and ensure they align with your overarching business objectives.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Sprout Social

SEPTEMBER 24, 2024

Plus, templates offer guidance on creating engaging content, tracking performance metrics and managing relationships with influencers. Our 2024 Influencer Marketing report shows 80% of consumers prefer buying from brands with long-term influencer partnerships. Why is a roadmap important?

Influencer Marketing 98

Influencer Marketing Marketing Strategy Marketing Marketers 98

Search Engine Land

FEBRUARY 21, 2024

This article explores different methodologies and key performance indicators used to evaluate Super Bowl commercials, making the case for metrics like engaged-view conversions that tie advertising directly to customer actions and sales. Perfect 10: The Kia big game commercial featuring the 2024 Kia EV9 ,” (6.36). “

Key Performance Indicator 112

Key Performance Indicator Advertising Advertisers Digital Marketing 112

Hubspot Marketing

DECEMBER 30, 2024

Content monitoring means benchmarking and tracking content performance over time to make sure it meets key performance indicators and objectives. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. What is content monitoring?

eCommerce 119

eCommerce SEO User-Generated Key Performance Indicator 119

Search Engine Land

JULY 16, 2024

The target (and the key performance indicator) is that your named entity is included in the “best of” entity lists on Google search – a list of solutions Google explicitly recommends to users. 2024 will prove to be a watershed where the three-tiered approach to SEO I have championed over the years becomes the norm.

Key Performance Indicator 81

Key Performance Indicator SEO Communications User-Generated 81

Sprout Social

JANUARY 24, 2024

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives.

Influencer Marketing 130

Influencer Marketing User-Generated Key Performance Indicator Analytics 130

Sachs Marketing Group

DECEMBER 1, 2023

There are many tips for small business marketing, but the key is to focus on building a strong organic presence through SEO, leveraging social media to connect with your audience, and deploying highly targeted PPC ads to reach your ideal customer demographic. Here are ten actionable tips for small business marketing in 2024.

Key Performance Indicator 97

Key Performance Indicator Marketing Marketers SEO 97

illumin

DECEMBER 9, 2024

2024 saw significant growth for the channel with brands vying for greater connection to customers when and where they shop. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% Heres what you need to understand the power of retail media advertising in 2025.

Retail 52

Retail Advertisers Advertising Key Performance Indicator 52

Litmus

FEBRUARY 2, 2024

If your emails start being blocked or routed to spam, connect that directly to the impact on revenue, lead acquisition or whatever other key performance indicators your email program drives. Try Email Guardian free The post How to Navigate New Sender Requirements from Gmail and Yahoo in 2024 appeared first on Litmus.

Key Performance Indicator 91

Key Performance Indicator Email Marketing Education Communications 91

Marketing Insider Group

JANUARY 8, 2024

According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation. Download Sagefrog’s 2024 Marketing Mix Report to discover more B2B marketing tips and trends to expect in the year ahead. Need assistance with effectively leveraging AI for marketing?

Key Performance Indicator 128

Key Performance Indicator Transform Marketing Mix Marketing 128

Marketing Insider Group

MARCH 11, 2024

Quick Takeaways In 2024, the significant increase in spending on video ad campaigns underscores the critical role of video in marketing strategies. Understanding Video Content Goals It’s 2024, and if you’re not thinking about video, you’re missing out. Here’s a stat to chew on: US marketers are now spending 41.9%

Key Performance Indicator 122

Key Performance Indicator SEO Shipping Analytics 122

Vertical Response

APRIL 26, 2024

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency.

Shipping 74

Shipping Key Performance Indicator Marketing Marketers 74

Martech

JUNE 24, 2024

Take our brief 2024 MarTech Replacement Survey Updated answer: As the CMO of a national hotel chain, connecting customer experience to strategic capabilities is crucial for driving growth and profitability. To achieve this, here are four key performance indicators (KPIs) that you should keep track of: 1.

Transform 110

Transform CMO Key Performance Indicator Customer loyalty 110

Customers.ai

JANUARY 6, 2025

Advanced targeting is basically table stakes in 2024. Measure success by tracking key performance indicators (KPIs) like conversion rates, click-through rates, customer lifetime value, and ROI. Theyve moved from one-size-fits-all campaigns to strategies that feel tailor-made for customers. Its a conversion booster.

Customer 90

Customer eCommerce CRM Shipping 90

Martech

JANUARY 29, 2024

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Here are four ways you can use generative AI to drive growth for your company and the key performance indicators (KPIs) you should measure for each use case: 1. We’d like to know how it’s been for you.

Key Performance Indicator 113

Key Performance Indicator Social Media Marketing Personalized Marketing Product 113

Martech

DECEMBER 13, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Dig deeper: The 3 Rs of marketing automation: Relevance, response and ROI Evaluating and measuring success Increasingly, the only key performance indicator (KPI) that matters to marketers is revenue generated.

Marketing Automation Platform 130

Marketing Automation Platform Key Performance Indicator B2C Marketing 130

Martech

JUNE 28, 2024

These methodologies allow marketers to isolate the effects of specific brand activities and directly measure their impact on key performance indicators (KPIs). Effective experimentation in brand marketing often employs sophisticated test designs such as geo-matched markets and audience holdouts.

Branding 129

Branding Key Performance Indicator Marketing Marketers 129

Rock Content

MAY 14, 2024

Building a loyal following on key social media platforms like Instagram is essential for brands looking to stay relevant in 2024. Understanding Key Performance Indicators (KPIs) for Instagram Success “In addition to the sheer size and diversity of users, 90 percent of Instagram users follow at least one business.

Key Performance Indicator 98

Key Performance Indicator Digital Marketing Social Media Marketing Branding 98

Martech

DECEMBER 18, 2023

They can assist in implementing customer feedback mechanisms, establishing key performance indicators (KPIs), and leveraging analytics tools to measure and track the impact of CX initiatives. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Transform 110

Transform Customer eCommerce Key Performance Indicator 110

SocialPilot

JUNE 25, 2024

How To Do Instagram Audit in 2024 – 9 Steps Conducting a thorough Instagram audit involves a step-by-step analysis of your profile to ensure it aligns with the overall business goals, maintains high quality, and effectively engages with your audience. Your goals and KPIs will vary depending on whether you are a business or a creator.

Real Estate 111

Real Estate Key Performance Indicator User-Generated Analytics 111

Lusha

JULY 17, 2024

In 2024, ABM isn’t just a trend; it’s a necessity for B2B businesses that want to cut through the noise and forge lasting relationships with their most valuable customers. In this comprehensive guide, we’ll break down everything you need to know to master ABM in 2024.

Direct Mail 52

Direct Mail CRM Marketing Automation Platform Key Performance Indicator 52

illumin

NOVEMBER 20, 2023

Media buyers track the performance of the ads and make necessary adjustments to improve results. They analyze key performance indicators (KPIs) such as conversion rates, click-through rates, and engagement metrics. Following the execution stage is monitoring and optimization.

Key Performance Indicator 52

Key Performance Indicator Advertising Advertisers Market Research 52

Marketing Insider Group

JUNE 25, 2024

However, with over 14,000 MarTech solutions available in 2024, marketers face an overwhelming array of options when identifying the correct MarTech tools to implement. Monitor Performance Metrics and User Feedback Track key performance indicators (KPIs) aligned with your trial goals.

Key Performance Indicator 105

Key Performance Indicator Customer Acquisition Analytics CRM 105

Rock Content

JANUARY 8, 2024

It leverages this data to establish concrete goals, devise strategies, and set key performance indicators (KPIs) that measure success. Control and evaluation: The final stage involves monitoring performance and assessing the effectiveness of your marketing activities. Grab your Marketing Planning Bundle 2024 now.

Marketing Plan 96

Marketing Plan Key Performance Indicator Marketing Marketers 96

Sprout Social

APRIL 25, 2024

According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. How do you figure out which ones best reflect the performance and impact of your strategy with so many options? You use this social media metrics map, of course.

Social Media Marketing 137

Social Media Marketing Key Performance Indicator Influencer Marketing Management 137

Hubspot Marketing

SEPTEMBER 22, 2023

2023 SMS Marketing Usage Data & Results Based on the compelling trends from 2023, SMS marketing plays a crucial role for businesses in 2024. To ensure your campaign's running as planned, analyze key performance indicators such as click-through rate and return on investment (ROI).

Key Performance Indicator 128

Key Performance Indicator User-Generated Communications Marketing 128

Martech

DECEMBER 13, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Monitor your campaigns and track the results This is where your definition of success and the proper key performance indicators come full circle. We’d like to know how it’s been for you.

Key Performance Indicator 84

Key Performance Indicator Shipping Fashion Communications 84

Buffer Marketing

JUNE 13, 2024

In a 2024 survey , 36% of consumers said they check at least two review websites or apps before reaching out to a local business. Just look at Google’s March 2024 update , which affected millions of websites.    The great news is consumers tend to trust these content distribution channels. Probably not.

PR 129

PR User-Generated Promotion Key Performance Indicator 129

Rock Content

FEBRUARY 12, 2024

Here’s a closer look at some common obstacles and challenges marketers face in 2024 and beyond. Decide how you’ll determine success When evaluating the success of a particular content distribution effort, you have to decide which key performance indicators (KPIs) you’ll monitor and evaluate.

Key Performance Indicator 97

Key Performance Indicator eBook Shoppers Market Research 97

Rock Content

APRIL 8, 2024

Here’s a closer look at what you need to know to make content repurposing work for you in 2024 and beyond. Design shareable infographics Infographics are another key content format every digital marketer should be looking at in 2024. Today’s consumers and social media users already instinctively respond to snappy, sleek visuals.

Transform 97

Transform eBook Key Performance Indicator User-Generated 97

SocialPilot

JULY 8, 2024

Once you’ve set your goals, decide on the Key Performance Indicators (KPIs) that you will use to measure your success. The report not only reflects the current state of your Twitter account but also provides key recommendations based on your findings.

Real Estate 114

Real Estate Key Performance Indicator User-Generated Analytics 114