Sprout Social

JANUARY 24, 2024

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives.

Influencer Marketing 130

Influencer Marketing User-Generated Key Performance Indicator Analytics 130

Marketing Insider Group

JANUARY 8, 2024

According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation. Automation of Tasks Some tasks are time-consuming, forcing marketers to focus on minutiae rather than where they’re needed most: strategy.

Key Performance Indicator 128

Key Performance Indicator Transform Marketing Mix Marketing 128

Martech

JUNE 24, 2024

Strategic capabilities such as market research, customer segmentation, and data analytics enable companies to gather insights and develop a deep understanding of their target audience. To achieve this, here are four key performance indicators (KPIs) that you should keep track of: 1.

Transform 110

Transform CMO Key Performance Indicator Customer loyalty 110

Sprout Social

APRIL 25, 2024

According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. How do you figure out which ones best reflect the performance and impact of your strategy with so many options? Get the template 20. Get the template 23.

Social Media Marketing 137

Social Media Marketing Key Performance Indicator Influencer Marketing Management 137

Rock Content

FEBRUARY 12, 2024

Key elements of content distribution include: Research: Brand managers and marketers need to understand the lay of the land before they can dive right in and get to work. Tasks like keyword research, competition research, and market research are part of understanding target audiences and current trends.

Key Performance Indicator 97

Key Performance Indicator eBook Shoppers Market Research 97

illumin

NOVEMBER 20, 2023

Media planners work closely with marketing teams to develop a comprehensive plan that aligns with the brand’s goals and objectives. They conduct market research, analyze industry trends, and evaluate various media options to determine the optimal channels and placement strategy.

Key Performance Indicator 52

Key Performance Indicator Advertisers Advertising Market Research 52

Sprout Social

JANUARY 9, 2024

Here are some key ways in which AI analytics is benefitting businesses today. Automation AI analysis helps businesses automate statistical calculations to monitor key performance indicator (KPI) metrics across platforms. Take advantage of AI-enabled automation to optimize and see the ROI of your social and digital data.

Analytics 133

Analytics Transform Key Performance Indicator CRM 133