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Getting help with customer experience transformation: Best of the MarTechBot

Martech

Prompt Tell me why advisory and consulting is necessary for CX transformation programs. Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. Their expertise helps businesses navigate the complexities of CX transformation and avoid common pitfalls.

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From efficacy to efficiency: 2024’s B2B marketing revolution

Martech

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. Is 2024 about doing more of the same? 2024 is the year to consider a different route — not just fine-tuning efficiency but aiming for a significant leap in effectiveness. Get MarTech!

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Content Repurposing: Transforming Old Content into New Opportunities

Rock Content

Here’s a closer look at what you need to know to make content repurposing work for you in 2024 and beyond. Design shareable infographics Infographics are another key content format every digital marketer should be looking at in 2024. Today’s consumers and social media users already instinctively respond to snappy, sleek visuals.

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Connecting digital experience to strategy: Best of the MarTechBot

Martech

Prompt: How does digital experience transformation connect to strategic capabilities? Answer: Digital experience transformation is closely connected to strategic capabilities within an organization. When it comes to digital experience transformation, strategic capabilities play a crucial role in driving success.

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How to leverage the 80/20 rule for martech efficiency and ROI

Martech

Take our brief 2024 MarTech Replacement Survey It can be a game changer when it comes to marketing technology stacks. This targeted approach enhances efficiency, reduces costs and improves overall outcomes, demonstrating the principle’s transformative potential in strategic decision-making. Pull user logs for each tool.

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The Future is Now: How AI is Reshaping Modern B2B Marketing

Marketing Insider Group

While embracing AI may seem daunting, it’s an unparalleled opportunity with transformative potential for those who understand how to leverage it best. According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation.

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How to use AI analytics for targeted business decisions

Sprout Social

Here’s how AI analytics has transformed traditional analytics: Descriptive analytics: Interprets performance based on existing data and focuses on reporting a snapshot summary of the insights. Here are some key ways in which AI analytics is benefitting businesses today. What are the benefits of applying AI analytics?

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