Martech

JANUARY 16, 2025

AI tools are transforming how marketers research, write and make decisions. The rise of AI in search and marketing An interesting piece of research was released in late December but may have been lost in the busy holiday season. There is good reason to return to these core strategic marketing building blocks.

Transform 123

Transform User-Generated CMO Marketers 123

Martech

JULY 25, 2024

Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Ipsos , a market research firm, introduced Creative|Spark AI, a tool that predicts human reactions to video ads and delivers insights quickly. It’s available as self-service or with full creative support.

B2C 108

B2C Energy User-Generated Retail 108

Hubspot Marketing

APRIL 8, 2025

Reddit ) The platform is growing rapidly, with 39% year-over-year growth reported in 2024. million comments were created daily, on average in 2024. Reddit is a great resource for market research data. With that in mind, Reddit is a goldmine for anyone doing market research and voice of customer (VoC) research.

Gen Z 102

Gen Z Copywriting Real Estate Marketers 102

Hubspot Marketing

APRIL 8, 2025

Reddit ) The platform is growing rapidly, with 39% year-over-year growth reported in 2024. million comments were created daily, on average in 2024. Reddit is a great resource for market research data. With that in mind, Reddit is a goldmine for anyone doing market research and voice of customer (VoC) research.

Gen Z 95

Gen Z Copywriting Real Estate Marketers 95

Hootsuite

JUNE 6, 2024

JE — United Airlines (@united) May 18, 2024 This tweet shows United Airlines responding to an indirect mention of their brand name, not their handle. now where is HER double album — Lionsgate UK (@LionsgateUK) April 19, 2024 I love this example from @LionsgateUK. You can also watch emerging social media trends.

Management 128

Management Place Health User-Generated 128

Hootsuite

JANUARY 10, 2024

Read on for our master list of the best AI marketing tools for 2024. 25 best AI marketing tools for 2024 A quick caveat before we dive into our list of the best AI marketing tools for 2024: the “best” software for you is going to be totally dependent on your social media goals.

Price 129

Price User-Generated Copywriting Marketers 129

Buffer Marketing

APRIL 18, 2024

In this article, we've curated the top five graphic design trends for social media branding in 2024. This 2024 trend will be a particularly good fit for the social media branding of creative agencies and studios, artisanal and craft businesses, and wellness and lifestyle brands, NGOs, food and beverage brands.

Gen Z 126

Gen Z Branding Food Transform 126

Martech

JULY 17, 2024

A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Fast-forward to 2024, and Emma’s reality has shifted. Systematic market research and customer feedback must guide product iterations and refine marketing strategies.

Product Marketing 101

Product Marketing Product Transform Marketers 101

Rock Content

DECEMBER 16, 2023

Here’s a closer look at some of the content marketing trends to know about for 2024 and beyond. As marketing professionals everywhere continue to process all the recent sweeping changes across the digital landscape, one thing remains certain – the continued significance of content marketing.

Market Trends 96

Market Trends Content Marketing Marketers Marketing 96

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

Analytics 128

Analytics Influencer Marketing Health eCommerce 128

Rock Content

DECEMBER 14, 2023

Thorough data analysis is at the heart of every successful B2B marketing strategy, so staying ahead of the curve regarding emerging trends and new developments is crucial. Here’s what B2B marketers need to know for 2024 and beyond. Here’s what you need to know about how to get ahead and stay there in 2024.

Analytics 98

Analytics User-Generated Market Trends Customer Journey 98

SMEI

JANUARY 12, 2024

On the morning of January 6, 2024, SMEI Vietnam, representative of Sales & Marketing Executives International (SMEI), organized the ceremony to award the Certificate of Sales Professional (SCPS – SMEI Certified Professional Salesperson ) and the Certificate of Professional Marketing Specialist.

Marketers 266

Marketers Marketing Management Market Research 266

Rock Content

MARCH 19, 2024

Influencer marketing and guest blogging opportunities can be solid ways to tap into a ready-made audience that’s in the market for exactly what you’re offering. The post B2B Lead Generation: The 2024 Game Changer for Marketers appeared first on Rock Content.

Whitepaper 98

Whitepaper Marketers Marketing eBook 98

Sprout Social

SEPTEMBER 25, 2023

Relying on the team who owns social to disseminate insights that can inform everything from product development to market research is neither scalable nor sustainable. The post CMOs: What will you do to remove social team silos in 2024? appeared first on Sprout Social.

Transform 128

Transform CMO Education CRM 128

Martech

AUGUST 12, 2024

In this instance, I had a very good market research report to start with that identified the key functionality of the category and the key players, so I didn’t have to use generative AI to assist with defining that. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Processing.

User-Generated 132

User-Generated Traditional Marketing Product Price 132

Sprout Social

FEBRUARY 29, 2024

Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions. Schedule a demo to discover how Sprout can transform your marketing and care strategies.

Transform 142

Transform User-Generated Analytics Market Trends 142

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements.

Law 110

Law Management CRM Education 110

Vertical Response

MARCH 22, 2024

This essential guide is designed to spark your entrepreneurial spirit with 20 creative and viable online business opportunities for 2024. Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

CMO Network

OCTOBER 1, 2023

With consumers more in control than ever before, brands will need to create individualized, on-demand experiences that place the notion of equity for all at the heart.

Market Research 104

Market Research Place Marketers Marketing 104

Sprout Social

NOVEMBER 20, 2023

Try us out for 30 days free and see how we can help with all parts of your social media and influencer marketing efforts. The post 16 influencer marketing platforms to boost your campaigns in 2024 appeared first on Sprout Social.

Influencer Marketing 136

Influencer Marketing Affiliate Marketing eCommerce User-Generated 136

Sprout Social

JANUARY 24, 2024

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives.

Influencer Marketing 131

Influencer Marketing User-Generated Key Performance Indicator Analytics 131

Buffer Marketing

JULY 16, 2024

  With more than 82 million daily active users and 16 billion posts and comments (as of May 2024 ), the social media platform can be a powerhouse for brand reach and growth — but only if you know how to use it.  Trends and insights : Reddit is a goldmine for market research.

Marketers 100

Marketers Marketing Promotion Health 100

Set Up

JANUARY 21, 2025

While our previous blogs recapping the Marketing Relationship Survey highlight key communication tactics and needs to sustain and improve the Agency-Client relationships, today were simply asking: What kind of work is getting noticed and needed by Clients, and what should Agencies prioritize?

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Hubspot Marketing

JUNE 1, 2017

Why: You probably already receive robo-calls on behalf of various products and services, and career growth in the telemarketing space is expected to decline by 3% by the year 2024. Why: Jobs in this role are expected to decline 8% by 2024 , and it's no surprise why -- most bookkeeping is becoming automated, if it hasn't been already.

Telemarketing 145

Telemarketing PR Market Research Management 145

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. What are their needs and interests?

Social Media Marketing 94

Social Media Marketing Marketing Strategy B2C Marketers 94

Welcome Software

JANUARY 12, 2024

But the fun stuff that makes me love content marketing and pushes me professionally? Here’s the thing: it’s 2024 and I can be the same old me but with a fleet of powerful new sidekicks. Podcast listenership is only going to keep growing in 2024 , particularly in Latin America where double-digit growth is still happening.

Content Marketing 83

Content Marketing Transform Marketers Marketing 83

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 134

Influencer Marketing Health Transform Marketers 134

Hubspot Marketing

OCTOBER 28, 2024

A survey run as part of HubSpot’s and The Next Wave’s 2024 “ How AI Is Driving Personal Productivity and Business Growth ” report found that 70% of marketers already use AI to conduct more data analyses, while 64% use it specifically to understand their customers’ profiles better.

Customer Acquisition 92

Customer Acquisition Price Customer Journey User-Generated 92

Duct Tape Marketing

APRIL 29, 2024

How to Be an Entrepreneur in 2024: 15 Tactics Revealed written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Paul Cheek, a serial tech-preneur, educator, and software engineer.

Communications 79

Communications Transform Product Market Research 79

Marketing Insider Group

JANUARY 8, 2024

According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation. Automation of Tasks Some tasks are time-consuming, forcing marketers to focus on minutiae rather than where they’re needed most: strategy.

Key Performance Indicator 128

Key Performance Indicator Transform Marketing Mix Marketers 128

Rock Content

DECEMBER 13, 2023

What do B2B advertising trends look like for 2024, and how can you apply them to your strategies? Demystifying B2B Advertising and Understanding the Landscape The golden rule of marketing, “Know your audience,” is fundamental in the B2B landscape. What are the benefits of market segmentation in B2B?

Advertising 52

Advertising Advertisers B2C Target Market 52

SmartBrief - Marketing

MAY 12, 2024

Asian representation on the big screen has increased in recent years – “Crazy Rich Asians,” “Everything Everywhere All At Once,” “Parasite,” “Minari” and “The Elephant Whisperers” are just some examples – but sadly, when it comes to AAPI marketing and advertising, our segment is often the lowest priority.

Branding 122

Branding Food PR Fashion 122

Spiralytics

SEPTEMBER 26, 2024

The global market value for AI-generated deepfakes will reach USD 79.1 million by the end of 2024. Dimension Market Research ) There are 95,820 deepfake videos in 2023a staggering 550% increase since 2019. Dimension Market Research ) There are 95,820 deepfake videos in 2023a staggering 550% increase since 2019.

User-Generated 52

User-Generated Entertainment Global Marketing Market Research 52

Martech

JUNE 14, 2024

Analysts were after-the-fact people, reporting on performance, pulling together market research and collecting data. Take our brief 2024 MarTech Replacement Survey Halfway through the season, the results became clear: lower-than-expected sales, a failure to resonate and lackluster engagement.

Gen Z 123

Gen Z Marketers Marketing Copywriting 123

Unbounce

JUNE 15, 2024

Updated on June 15, 2024. Look at past data, user feedback, and market research to inform your hypothesis. Related articles A/B Testing How a three-word A/B test led to triple-digit conversion growth March 5, 2024. 9 minute read A/B Testing 10 A/B testing examples and case studies to inspire your next test May 1, 2024.

eBook 98

eBook User-Generated Education Place 98

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Martech

MAY 29, 2024

AI algorithms project that only around 18% of marketing managers will witness their roles being automated, yet the perception of AI’s encroachment into the marketing sphere is widespread. It might be particularly unsettling for women in marketing, who actually constitute most of these roles. Market Researchers.

Transform 115

Transform Marketers Marketing Communications 115