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Unlock the real value of genAI in martech

Martech

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Below, we’ll explore the genAI landscape using our data and recent research, highlighting key use cases. Isolated genAI solutions (indie tools). Consistency. never tried).

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Are marketers trusting AI too much? How to avoid the strategic pitfall

Martech

AI tools are transforming how marketers research, write and make decisions. The rise of AI in search and marketing An interesting piece of research was released in late December but may have been lost in the busy holiday season. There is good reason to return to these core strategic marketing building blocks.

Transform 127
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How marketing fuels the shift from problem-market fit to product-market fit

Martech

A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Fast-forward to 2024, and Emma’s reality has shifted. By addressing shared challenges head-on, Emma can transform her team into a driving force of the GTM strategy.

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19 Key Market Research Statistics

Backlinko

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies.

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The role of artificial intelligence in business in 2024

Sprout Social

Let’s explore the core AI functionalities transforming businesses today, from machine learning and natural language processing to deep learning for AI automation. Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. Which functions of AI are used in business?

Transform 142
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CMOs: What will you do to remove social team silos in 2024?

Sprout Social

Relying on the team who owns social to disseminate insights that can inform everything from product development to market research is neither scalable nor sustainable. Brands that continue to silo social in one department will find themselves struggling to capitalize on social’s ability to transform the entire business.

Transform 127
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Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

Set Up

While our previous blogs recapping the Marketing Relationship Survey highlight key communication tactics and needs to sustain and improve the Agency-Client relationships, today were simply asking: What kind of work is getting noticed and needed by Clients, and what should Agencies prioritize?