Martech
SEPTEMBER 10, 2024
Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms. However, the evidence suggests otherwise.
Martech
AUGUST 1, 2024
link] — Jathan Sadowski (@jathansadowski) July 29, 2024 This is happening because scientists ran out of human-created data for training large language models. It includes 20 pre-built marketing segments to speed up message generation and allows brands to tailor content by defining attributes or using pre-built segments.
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Martech
OCTOBER 14, 2024
As an educator, marketing practitioner and leader of the Marketing Accountability Council, I’m noticing significant gaps in how I used to approach and teach market segmentation and the realities of our changing environment.
Search Engine Land
SEPTEMBER 10, 2024
” While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms. there are other players in search), the gap between their share of the market and the second largest (Microsoft) is vast and has been for many years.
Rock Content
AUGUST 14, 2023
Market segments Companies from different market segments are looking for results with influencer marketing. But in some markets, influencers usually have more reach. Are you looking for inspiration for your Digital Marketing campaigns? There are no restrictions.
Martech
JUNE 10, 2024
Growing the audience continues to be a priority for B2B marketers, with 58% focusing on expanding their audience to new demographics and market segments this year. Another 35% want to maintain their current audience, while 5% will focus on narrowing their audience to more niche markets or specific industries.
Rock Content
DECEMBER 13, 2023
What do B2B advertising trends look like for 2024, and how can you apply them to your strategies? Demystifying B2B Advertising and Understanding the Landscape The golden rule of marketing, “Know your audience,” is fundamental in the B2B landscape. B2B companies often work with segmented targets.
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