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Unlock the real value of genAI in martech

Martech

Disruptor platforms like ChatFactory or ChatSpot use genAI to reshape entire martech categories, reimagining core tools like content management systems (CMS) and marketing automation platforms (MAP). In addition to researching suppliers, we analyzed what marketers have explored over the past 18 months.

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AI Marketing Automation: An In-Depth Guide

Marketing Insider Group

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

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It’s the age of AI agents: See how marketers can build one themselves

Martech

Now for the prompts The following are direct excerpts and results from my conversational prompts and testing with Google Gemini Advanced in September 2024. Improving customer campaigns This output file could then be imported into a CRM or marketing automation platform (MAP) to drive follow-up messaging and campaign plans.

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The 2024 guide to generative AI in marketing

Use Insider

How can you use generative AI in marketing automation platforms? You can use these insights to target specific audience segments with personalized marketing campaigns and offers, maximizing relevance and driving higher conversion rates. How to use generative AI in marketing? How is AI changing marketing?

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AI Marketing Assistants: How Virtual Assistants Are Changing The Game

Rock Content

From automating routine tasks to delivering personalized marketing experiences, virtual assistants are helping companies achieve their marketing goals. In 2021, the global Virtual Digital Assistant (VDA) market was valued at $13.36 Billion units by 2024 as per Statista.

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Introducing Growmatik’s new pricing with a 50% Discount this Black Friday!

GrowMatik

In the past year, we’ve embarked on an exciting journey, enriching Growmatik with numerous new features and innovations, with many more on the horizon for 2024. As Growmatik continues to evolve into a robust omnichannel marketing automation platform, we’ve had to adapt our pricing model. Write to us.

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8 proven retention marketing strategies to boost customer loyalty

Use Insider

While acquisition marketing uses advertising, social media campaigns, and other promotions to attract new customers, retention marketing will rely on tactics like personalized marketing , loyalty programs, and top-notch customer service to keep existing customers on the hook.