Duct Tape Marketing

JANUARY 18, 2024

2024 Marketing Trends for Fractional CMOs: A Guide written by John Jantsch read more at Duct Tape Marketing I’ve put together my thoughts on what 2024 holds for marketing strategists and fractional CMOs. Keyword stuffing will not work in 2024 nor has it for a long time.

Market Trends 96

Market Trends CMO Transform User-Generated 96

Sachs Marketing Group

DECEMBER 1, 2023

There are many tips for small business marketing, but the key is to focus on building a strong organic presence through SEO, leveraging social media to connect with your audience, and deploying highly targeted PPC ads to reach your ideal customer demographic. Here are ten actionable tips for small business marketing in 2024.

Key Performance Indicator 97

Key Performance Indicator Marketers Marketing SEO 97

Sprout Social

FEBRUARY 29, 2024

How artificial intelligence helps in business functions AI has revolutionized various business functions, including marketing strategies, product development, sales efficiency, customer support, human resources, operations and security. Schedule a demo to discover how Sprout can transform your marketing and care strategies.

Transform 142

Transform User-Generated Analytics Market Trends 142

Sachs Marketing Group

DECEMBER 18, 2023

There are some exciting 2024 digital marketing trends on the horizon! In the fast-paced world of digital marketing, staying ahead of the curve is a constant challenge. In the realm of digital marketing , stagnation is not an option. Embracing change and innovation is key to thriving in this dynamic environment.

Digital Marketing 98

Digital Marketing Market Trends User-Generated Transform 98

SocialPilot

SEPTEMBER 5, 2024

Source Each social media platform offers unique opportunities to connect with different target audiences, but the right one can significantly enhance your marketing impact. See how they shared the same post on different social media platforms with different messages and marketing strategies.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Edit and proofread content.

Gen Z 89

Gen Z User-Generated Marketing Marketers 89

Sprout Social

MARCH 13, 2025

Heres a quick snapshot: As of January 2024, there are approximately 20.8 Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. In 2024, Facebook led social media in Australia, with over 21 million users.

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Vertical Response

MARCH 22, 2024

This essential guide is designed to spark your entrepreneurial spirit with 20 creative and viable online business opportunities for 2024. Prepare to find your niche in the digital marketplace and kickstart your venture with clarity and strategy. Your business plan should include an in-depth market analysis.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Lynton Web

OCTOBER 15, 2024

You must use that information creatively to drive innovative marketing initiatives that speak directly to your audience's needs and desires. Let's explore creative, data-driven marketing strategies that go beyond the basics so you can forge deeper connections with audiences and drive meaningful results. Not sure where to start?

Marketing Strategy 92

Marketing Strategy Manufacturing CRM User-Generated 92

Customers.ai

JANUARY 17, 2024

Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. Things are moving fast and there are some truly impactful trends that will reshape the marketing landscape. So, grab your coffee, and let’s break down the marketing playbook for 2024. Well, the time has finally come.

User-Generated 84

User-Generated Marketers Marketing Analytics 84

Litmus

OCTOBER 16, 2024

It’s the difference between sending generic emails and creating personalized content that boosts your email marketing ROI. Audience segmentation divides your customer base into groups with similar characteristics, enabling highly targeted marketing that boosts engagement and conversions. What is audience segmentation?

Health 93

Health Customer Journey User-Generated Marketing 93

Martech

DECEMBER 13, 2024

We are days away from closing the books on 2024 (thank goodness). That’s not even including the changes that continue to transform marketing. I’ll answer that in two ways: What I learned in 2024 and what I’m watching for in 2025. It’s not surprising that marketers pulled back on spending in 2024.

Transform 109

Transform Marketers Marketing Email Marketing 109

Rock Content

DECEMBER 13, 2023

What do B2B advertising trends look like for 2024, and how can you apply them to your strategies? Demystifying B2B Advertising and Understanding the Landscape The golden rule of marketing, “Know your audience,” is fundamental in the B2B landscape. B2B companies often work with segmented targets.

Advertising 52

Advertising Advertisers B2C Target Market 52

Sprout Social

FEBRUARY 12, 2024

In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know. heyeaslo Getting back to Notion in 2024?

Influencer Marketing 134

Influencer Marketing Transform Marketing Marketers 134

Martech

JULY 1, 2024

This will provide valuable insights into customer satisfaction, preferences, and areas for improvement, helping you enhance your marketing strategies and customer experience. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing. Benefits of these actions: 1.

CRM 111

CRM User-Generated Email Marketing Analytics 111

Rock Content

JANUARY 8, 2024

More than just a document outlining your marketing strategies, it serves as your guiding light in the chaotic digital marketing landscape. What are the elements of a successful marketing plan? Get ready to embrace change, supercharge your marketing strategy, and elevate your business to new heights!

Marketing Plan 96

Marketing Plan Shipping Marketing Mix Marketers 96

Martech

JUNE 10, 2024

Targeting the wrong audience: It’s possible that the company’s marketing efforts are reaching a large number of people, but they may not be the right audience for the IT services being offered. It’s important to ensure that the messaging and targeting align with the needs and interests of the target market.

Marketing Automation Platform 114

Marketing Automation Platform User-Generated Analytics Communications 114

Rock Content

JUNE 6, 2024

However, the average cost per click in 2024 is about $0.75. Understanding Instagram Ad Formats With Examples Instagram offers marketers a wealth of different ad types to choose from, each with its own unique benefits and perks. Consider whether you’re pitching to a target audience vs. target market.

Advertising 98

Advertising Advertisers Digital Marketing Promotion 98

Duct Tape Marketing

OCTOBER 8, 2023

Fractional CMOs typically bring their wealth of experience to guide marketing efforts, helping companies refine their brand messaging, identify ideal clients, improve client retention and more. Key Takeaway: A fractional CMO is a part-time marketing leader who brings their expertise to help businesses refine strategies and achieve goals.

CMO 94

CMO Price Transform Marketing Strategy 94

Hubspot Marketing

SEPTEMBER 22, 2023

With endless stats like this in mind, businesses are presented numerous opportunities and touchpoints to engage their target market through SMS. What is SMS marketing? Integrating SMS marketing alongside email and social media allows businesses to strike the right balance when it comes to timing and frequency of their messages.

Key Performance Indicator 127

Key Performance Indicator User-Generated Communications Marketing 127

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. A solid marketing plan comprises various components, each playing a crucial part in steering your business to success. Are you ready to elevate your marketing game?

Marketing Plan 96

Marketing Plan Key Performance Indicator Marketers Marketing 96

Hubspot Marketing

MARCH 5, 2024

YouTube competitor analysis is essential to your video content strategy this year. Take it from me — I lead HubSpot's YouTube growth strategy, overseeing content strategy, trend monitoring, performance reporting, and competitor analysis. Competitor analysis helps you understand the competitive landscape for your target market.

Education 111

Education Communications SEO Social Media Marketing 111

Hubspot Marketing

OCTOBER 25, 2024

Free Business Listings How I Chose the Best Online Directories Best Online Directories for Local Businesses Best Business Listing Sites Benefits of Listing Your Business in Local Directories Before You List Your Site When you list your business in these directories, you build citations, a critical part of a local marketing strategy.

Real Estate 84

Real Estate SEO User-Generated Advertising 84

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. Fast forward to 2024, people are at work. In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company. You can try HubSpot’s marketing automation tool to get started today.

Marketers 127

Marketers Marketing User-Generated Promotion 127

Duct Tape Marketing

MARCH 6, 2025

Agency upselling and cross-selling strategies should be treated as core parts of the agency sales process, not afterthoughts. Agencies should focus on providing marketing leadership services to guide small business marketing strategies, especially when internal leadership is lacking. That's the theme of 2023, 2024.

Non-Profit 71

Non-Profit Price Finance Product 71

SocialPilot

FEBRUARY 26, 2024

Discover how you can use AI to scale up your marketing game, its pros and cons, and popular examples. What is AI Marketing? AI marketing or artificial intelligence marketing refers to using AI models to improve marketing strategies and campaigns.

Transform 103

Transform User-Generated Marketing Marketers 103

Backlinko

FEBRUARY 19, 2024

Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. This guide, rooted in Backlinko’s expert approach to digital marketing strategies, delves into the nuts and bolts of effective competitor analysis. Let’s dive in.

SEO 106

SEO User-Generated Advertising Advertisers 106

InTouch Marketing

JANUARY 31, 2024

The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals. Key components of digital marketing include Search Engine Optimization (SEO), content marketing, social media marketing and email marketing.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

SocialPilot

FEBRUARY 19, 2024

link] — gaz (@Nyazsche) February 15, 2024 This process makes creating content at scale quicker, with outputs tailored to meet specific requirements. The reason why everyone is so keen on utilizing AI for content and SEO is its ability to quickly understand the target audience and do the initial SEO research.

User-Generated 111

User-Generated SEO Communications Target Market 111

Duct Tape Marketing

MARCH 14, 2024

By intentionally evolving the customer journey, businesses can position themselves for sustained growth in 2024 and beyond. Tune in to discover how embracing Fractional CMOs and prioritizing strategy-first methodologies can revolutionize your marketing approach and drive long-term success. How do we do this tactic?

CMO 91

CMO Key Performance Indicator Transform Thought Leadership 91

Customers.ai

APRIL 11, 2024

Over the last several years, marketers have struggled to overcome a rapid rollback in the tools that revealed key visitor insights. Insights into who was visiting your site and how they behaved once they got there are the data backbone of any effective digital marketing strategy.

Outbound Marketing 69

Outbound Marketing Shipping Education Marketing Strategy 69

SocialPilot

FEBRUARY 6, 2025

Facebook The #1 Social Network for Reviews & Targeted Marketing Facebook, with 2.9 Initially created as a social networking site, it has transformed into a vital tool for companies seeking direct customer feedback and engagement through recommendations, posts, comments, and targeted advertisements.

Real Estate 63

Real Estate Customer Food User-Generated 63

illumin

FEBRUARY 8, 2024

The other shoe has dropped – by the end of 2024, Google will have eliminated third-party cookies from its Chrome browser. With the grand exit of one of digital marketers’ biggest targeting tools, solutions are lining up to fill the gap and crown themselves the next big thing.

User-Generated 52

User-Generated Advertisers Advertising Digital Marketing 52

Spiralytics

MAY 30, 2024

million social media users as of January 2024, making up 73.4% You can send users targeted messages and promotions, leveraging Facebook’s detailed audience insights to reach the right people. In early 2024, Instagram had 21.35 Using its data insights to refine your marketing strategies. 2024, May 6).

Entertainment 52

Entertainment Fashion User-Generated Social Media Marketing 52

Spiralytics

APRIL 23, 2023

Influencer Marketing Will Continue to Rise Influencer marketing combines traditional and modern marketing strategies. Global influencer marketing was valued at $16.4 Spending on influencer marketing is anticipated to increase by 15.9% and 23.4%, respectively, in 2023 and 2024. billion in 2022.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

illumin

FEBRUARY 20, 2024

The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising. dollars by 2024. However, many marketers are unaware of the full extent of the format’s potential and value to their existing strategies. million in 2022, and 253.3

Advertising 52

Advertising Advertisers User-Generated Key Performance Indicator 52

Rock Content

JUNE 6, 2024

However, the average cost per click in 2024 is about $0.75. Understanding Instagram Ad Formats With Examples Instagram offers marketers a wealth of different ad types to choose from, each with its own unique benefits and perks. Consider whether you’re pitching to a target audience vs. target market.

Advertising 52

Advertising Advertisers Digital Marketing Promotion 52