Martech

AUGUST 6, 2024

of Millennials (age 25-34) said they trust mobile to book flights and vacation rentals, while 53% of consumers 18-25 said so.v It might be that Millennials have more experience than Gen Z in booking vacations generally, so they have more confidence in mobile and payment apps to complete these transactions. In the same survey, 64.2%

Gen Z 115

Gen Z Millennials Health Food 115

Hubspot Marketing

NOVEMBER 18, 2024

I mean, the data shows that “ nearly 50 percent of millennials worldwide find influencers’ recommendations more engaging than regular advertisements.” According to a 2024 Statista survey : 22.4 When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. Thankfully not.

Influencer Marketing 126

Influencer Marketing Price Affiliate Marketing Millennials 126

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. Almost all Gen Z agree they expect influencers to take a stand on social issues, per a Q2 2024 Sprout Pulse Survey. Sound familiar? Which platforms does Gen Z use and why?

Gen Z 97

Gen Z Branding User-Generated Influencer Marketing 97

Sprout Social

FEBRUARY 28, 2025

Average daily social media use: In 2024, people spent an average of 1 hour and 37 minutes per day on social media, an 11% decrease from 2023. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. in May 2024.

Gen Z 84

Gen Z Millennials Social Media Marketing User-Generated 84

Sprout Social

APRIL 28, 2025

As of the third quarter of 2024, 59.8% Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post?

Branding 81

Branding Gen Z Pharmaceutical Health 81

Hubspot Marketing

APRIL 8, 2025

Reddit ) The platform is growing rapidly, with 39% year-over-year growth reported in 2024. million comments were created daily, on average in 2024. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% million comments were created daily, on average in 2024. million use it weekly.

Gen Z 102

Gen Z Copywriting Real Estate Marketing 102

Hubspot Marketing

APRIL 8, 2025

Reddit ) The platform is growing rapidly, with 39% year-over-year growth reported in 2024. million comments were created daily, on average in 2024. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% million comments were created daily, on average in 2024. million use it weekly.

Gen Z 102

Gen Z Copywriting Real Estate Marketing 102

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Facebook marketing is promoting your company or brand on the Facebook platform.

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Businesses Grow

MARCH 18, 2024

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health. Very useful.

Gen Z 128

Gen Z Energy Transform Thought Leadership 128

Sprout Social

APRIL 10, 2025

Around 74% of all young people aged 15-24 engaged with TikTok in the UK in 2024, and people aged 25-34 make up the apps second-largest demographic. The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia.

Gen Z 105

Gen Z Food Fashion Millennials 105

SmartBrief - Marketing

SEPTEMBER 18, 2024

In the marketing and advertising sector specifically, a 2024 survey in the UK-based Marketing Week found that, on average, female marketers’ full-time pay was 16% less than that of men working full-time in the sector. Today (Sept. ” According to UN figures, the gender pay gap is estimated at around 20% across industries globally.

Gen Z 93

Gen Z Millennials Advertisers Advertising 93

Sprout Social

NOVEMBER 19, 2024

For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z. According to our 2024 Influencer Marketing Report , 35% of Gen Z consumers rank authenticity as a top trait they care about when following influencers.

Gen Z 113

Gen Z Health Influencer Marketing Food 113

Sprout Social

MARCH 27, 2025

In fact, the Q4 2024 Sprout Pulse Survey found that 39% of consumers who plan to make purchases through social media in 2025 will do so on Facebook Shop. Many creators also monetize through affiliate marketing and channel memberships, giving brands the opportunity to collaborate on exclusive content and promotions.

Gen Z 97

Gen Z Affiliate Marketing Influencer Marketing User-Generated 97

Hubspot Marketing

DECEMBER 10, 2024

Table of Contents Why Startups Need SEO in 2024 Why AI Overviews and AI-Powered Search Engines Matter for SEO How to Do SEO for Startups Expert Startup SEO Tips Why Startups Need SEO in 2024 There are many reasons startups need SEO in 2024, but Ill share my top four. SEO drives business growth.

SEO 129

SEO Gen Z Finance Transform 129

Sprout Social

APRIL 10, 2025

They also use creator content to highlight the best hikes in Colorado and promote community health events. Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors. The play: Trust in influencers is holding steady and growing in some pockets.

Gen Z 72

Gen Z Pharmaceutical Health Millennials 72

SocialPilot

FEBRUARY 19, 2025

The platform has already hit 20 million users , doubling its numbers within two months (as of late 2024). A global retail chain might prefer Twitter for its established audience and tools, which allow it to promote new products quickly. But heres where it gets interesting: Bluesky is growing fast. 25 to 34 years: Around 28%.

Gen Z 105

Gen Z User-Generated Advertising Advertisers 105

Hubspot Marketing

MAY 27, 2024

Table of Contents Are Facebook ads worth pursuing in 2024? What to Know Before Setting Up Your Facebook Ads Facebook Ads Strategy Tips Are Facebook ads worth pursuing in 2024? Our 2024 Marketing Statistics show that 96% of people watch explainer videos to learn more about a product. Incorporate video ads.

Gen Z 125

Gen Z Customer Journey Advertisers Advertising 125

SocialPilot

JANUARY 16, 2024

And yes, these are fresh out of the oven for 2024. billion in 2024. billion in 2024, making it the largest in expenditure. While you work on your campaigns for 2024, let these insightful Facebook statistics power your Facebook marketing strategy. As of January 2024, Facebook’s CPC was $0.544. billion and $9.7

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

Buffer Marketing

APRIL 18, 2024

In this article, we've curated the top five graphic design trends for social media branding in 2024. This 2024 trend will be a particularly good fit for the social media branding of creative agencies and studios, artisanal and craft businesses, and wellness and lifestyle brands, NGOs, food and beverage brands.

Gen Z 126

Gen Z Branding Food Transform 126

Sprout Social

FEBRUARY 13, 2025

According to The 2024 Content Strategy Report , 38% of consumers plan to use more platforms and want brands to show up on all of them. For example, on Bluesky, they share static images promoting their latest releases. Gen Z consumers say Snapchat is among the three platforms they use most often, per the Q2 2024 Sprout Pulse Survey.

Gen Z 74

Gen Z Branding Fashion Retail 74

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Expect marketers to use robust re-engagement campaigns in 2024 to invite and encourage dormant subscribers to interact with messages.

Marketing Strategy 94

Marketing Strategy Gen Z Transform Millennials 94

Litmus

OCTOBER 16, 2024

Geography (location, climate): Send location-specific offers or seasonal promotions that align with regional preferences or weather patterns. For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.”

Health 93

Health Customer Journey User-Generated Marketing 93

Spiralytics

JANUARY 15, 2025

As of early 2024, X has 429 million users worldwide. Its user base reflects a dynamic mix of individuals, with millennials leading the way, making the platform particularly valuable for businesses targeting this tech-savvy generation. In 2024, 12% of senior marketers globally trusted X ads. Statista ) X recorded 237.8

Non-Profit 52

Non-Profit User-Generated Advertisers Advertising 52

Hubspot Marketing

FEBRUARY 10, 2025

B2B influencer marketing is when businesses that sell to other businesses collaborate with thought leaders and respected figures in their space to promote their products or services. This is the part of your strategy where you flesh out all the expectations and how the launch and promotion of your campaign will actually go.

Influencer Marketing 108

Influencer Marketing Branding B2C Marketing 108

Sprout Social

MAY 9, 2024

We’ll explore five influencer marketing trends shaping the social media landscape in 2024. Influencer marketing trends shaping 2024 Let’s explore five influencer marketing trends, based on data from The Influencer Marketing Report and other sources. Sprout’s data reflects this influencer marketing trend.

Influencer Marketing 129

Influencer Marketing Market Trends Gen Z Fashion 129

Spiralytics

JANUARY 20, 2025

Todays consumers, especially Millennials and Gen Z, are looking for more. Other generations reflect this demand, with Gen X at 61% and Millennials at 64%. Encouraging self-expression and empowerment Gender-neutral ads often promote messages of self-expression, encouraging individuals to be their true selves without fear of judgment.

Advertisers 52

Advertisers Advertising Gen Z Millennials 52

Hubspot Marketing

DECEMBER 12, 2024

Digital content can also be cross-posted or promoted to multiple platforms with just the push of a button. Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content. This just cant be done as efficiently with analog content. What can you do?

Tentpole 108

Tentpole Gen Z Thought Leadership User-Generated 108

Hubspot Marketing

DECEMBER 20, 2023

To promote the summer blockbuster, Warner Bros. It turns out the post was a teaser to promote his collaboration with Solo Stove, a brand that sells smokeless fire pits. This campaign was well-produced and effectively targeted the largest demographic of holiday shoppers: millennials. Check out the full run-down below.

Millennials 129

Millennials Shoppers Marketing Marketers 129

SocialPilot

JANUARY 15, 2024

According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024. In 2024, video content will make up for 82% of the internet traffic. Facebook video ads are used by more than 73% of marketers to promote their products or services. Common Video Marketing Statistics 1.

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

SocialPilot

JANUARY 14, 2024

Millennials make up 20.4% And to promote it, they are passing the baton to employee advocacy. From lead acquisition to traffic generation, it ticks all the marks to become the right platform to promote your business. 79% of content marketers say LinkedIn ads produce the best results and have continued to use them for promotion.

User-Generated 103

User-Generated Millennials Promotion Industry Insights 103

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. Here are a few things to track that might help you reveal patterns, sentiments, and preferences so you can better understand the areas that need some improvement: Net Promoter Score (NPS). Over one in five Gen Zers and almost 25% of Millennials have contacted a brand on social media.

Direct Mail 115

Direct Mail Marketing Marketers Social Media Marketing 115

SocialPilot

JANUARY 10, 2024

31% of millennials in the UK with a household income of over £100K are on Pinterest More than 75% of Pinterest users are from outside the U.S. 86% of millennials use Pinterest to plan life events. 63% of millennials use the platform to search for products and services. Over 75 billion pins have been uploaded to Pinterest.

Gen Z 86

Gen Z Millennials Shoppers User-Generated 86

Customers.ai

JANUARY 6, 2025

Advanced targeting is basically table stakes in 2024. And no, millennials who like coffee isnt cutting it anymore. Personalize Your Offers : Use behavioral data to craft promotions that feel like they were made just for that customer. Location-Based Offers Use geolocation to tailor promotions. Its a conversion booster.

Customer 90

Customer eCommerce CRM Shipping 90

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content.

Transform 84

Transform Marketing Marketers Gen Z 84

Hubspot Marketing

APRIL 5, 2024

Fast-forward to 2024, and I thought the live QVC era was long gone, thanks to the rise of online shopping. And let's not forget about us millennials, who make up 33.7% And I'm not the only millennial influenced. 38% of millennials in the UK and US have purchased via a social media platform. of TikTok's users.

Gen Z 121

Gen Z Millennials Entertainment Manufacturing 121

Exposure Ninja

MAY 2, 2025

In our digital marketing for financial services guide, we’ll show you how to: Generate leads using proven tactics built for finance Outperform competitors in search and paid ads Stay compliant while promoting your products and services Build long-term marketing assets that drive ROI. increase from 2023.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Spiralytics

JANUARY 23, 2025

In 2024, content creators have cemented their role in marketing, evolving from passionate hobbyists to full-time professionals who drive brand engagement and influence consumer behavior. Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. Millennials: 42% of content creators 8.

Gen Z 52

Gen Z Transform Millennials Advertisers 52