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Gen Z is turning this CEO's business model upside down

Hubspot Marketing

I'm a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and after hearing Hootsuite CEO Irina Novoselsky talk about my generation she gets it. The fun fact is that 2024 was already the first year that there are more Gen Zers in the workplace than boomers." Here's what Novoselsky discovered: 1.

Gen Z 101
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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

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Who is Generation Alpha, and Why Are They Important to Marketers?

Neil Patel

Millennials taught us new ways of viewing our socio-political world. Generation Alpha covers those born between 2010 and 2024. Most of their parents are Millennials. For marketers, this means speaking to an astute audience that may know the ideal product better than we do. What Birth Years Are Considered Generation Alpha?

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Digital Marketing for Financial Services in 2025: What Actually Works?

Exposure Ninja

Download my free copy Traditional Tactics Don’t Cut It Anymore The next generation of financial clients is mobile-first and research-focused. Marketing That Drives Measurable, Scalable Growth Digital marketing gives you what traditional marketing can’t: data that you can act upon. increase from 2023.

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A Guide to Doing TikTok Ads in the Philippines

Spiralytics

It might seem outside of traditional marketing practices, but remember that 91% of consumers want fun, less serious brands. FTEB-197582 Series of 2024 ASC Ref. Unique audience base The social media apps user base tends to be younger , with 64% of Gen Zs and 49% of millennials using it to look up information.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Forbes) 73% of marketers find social media to be effective for their business. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. trillion by 2026.

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Top 10 Social Media Platforms in the Philippines

Spiralytics

million social media users as of January 2024, making up 73.4% In early 2024, Instagram had 21.35 In the Philippines, Viber has a strong foothold, especially among millennials, with 33% of early adopters being younger than 35 and a significant number of users from the food industry. 2024, May 6). of the total population.