Hootsuite

APRIL 9, 2025

With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. TikTok and Pinterest are especially strong here, with younger users more likely to shop based on recommendations. of users into buyers in 2024. 54% of U.S.

Gen Z 109

Gen Z Social Media Marketing Millennials User-Generated 109

Hubspot Marketing

JANUARY 23, 2025

"This whole entire generation is about to turn all of our business models on its head." I'm a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and after hearing Hootsuite CEO Irina Novoselsky talk about my generation she gets it. Gen Z is a generation of contradictions.

Gen Z 99

Gen Z Millennials User-Generated Traditional Marketing 99

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?

Gen Z 97

Gen Z Branding User-Generated Influencer Marketing 97

Hubspot Marketing

DECEMBER 10, 2024

Table of Contents Why Startups Need SEO in 2024 Why AI Overviews and AI-Powered Search Engines Matter for SEO How to Do SEO for Startups Expert Startup SEO Tips Why Startups Need SEO in 2024 There are many reasons startups need SEO in 2024, but Ill share my top four. SEO drives business growth. Heres an example.

SEO 130

SEO Gen Z Finance Transform 130

Sprout Social

FEBRUARY 28, 2025

For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions. Average daily social media use: In 2024, people spent an average of 1 hour and 37 minutes per day on social media, an 11% decrease from 2023.

Gen Z 77

Gen Z Millennials Social Media Marketing User-Generated 77

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. With over three billion active monthly users , Facebook is still the worlds most-used social platform. Use OwlyWriter to: Instantly generate new social media postsand ads!

Gen Z 86

Gen Z User-Generated Marketers Marketing 86

Sprout Social

APRIL 10, 2025

Success on the platform is about consistency, quality and keeping up with the always-changing TikTok trends UK users watch the most. Understanding the UK TikTok Ecosystem TikTok is reliably one of the top 4 most used platforms in the UK today, with millions of daily active users, and it also has a notably young user base.

Gen Z 101

Gen Z Food Fashion Millennials 101

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. Depending on your goals and the platform, this could mean analyzing the clicks, views, and leads generated or likes, shares, and comments.

Tentpole 108

Tentpole Gen Z Thought Leadership User-Generated 108

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Key demographic details include: 44% of Reddit users fall into the 18-29 age group. As of the third quarter of 2024, 59.8%

Branding 66

Branding Gen Z Pharmaceutical Health 66

SocialPilot

FEBRUARY 19, 2025

Amid these changes, Bluesky has gained attention as an exciting alternative for businesses and users. Both platforms let users share posts, images, and videos while interacting through replies and likes. However, their different content moderation and user control approaches have stirred debates about their impact on communities.

Gen Z 111

Gen Z User-Generated Advertisers Advertising 111

Sprout Social

MARCH 27, 2025

In fact, the Q4 2024 Sprout Pulse Survey found that 39% of consumers who plan to make purchases through social media in 2025 will do so on Facebook Shop. Snapchat Snapchats user base has steadily increased in the past few years, and the platform now boasts 453 million daily active users.

Gen Z 94

Gen Z Affiliate Marketing Influencer Marketing User-Generated 94

SocialPilot

JANUARY 16, 2024

And yes, these are fresh out of the oven for 2024. billion active global social media users, that’s 60.6% GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. new users every single second. billion and $9.7

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Sprout Social

APRIL 10, 2025

Even though many social users turn to platforms like Instagram, TikTok or Reddit for health advice, influencers are the most trusted voices on socialnot brands. Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors.

Gen Z 71

Gen Z Pharmaceutical Health Millennials 71

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. Heres a quick snapshot: As of January 2024, there are approximately 20.8 million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Litmus

OCTOBER 16, 2024

For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.” According to the 2024 The State of Email in Lifecycle Marketing Report , 69% of marketers feel confident in their ESP’s personalization capabilities.

Health 93

Health Customer Journey User-Generated Marketers 93

Hubspot Marketing

NOVEMBER 22, 2023

Want to sell to millennials? Reference Mean Girls Mean Girls is a generation-defining film for millennials. This generation was the target demographic for the film when it was initially released, and has since been a mainstay in millennial pop culture.

Millennials 134

Millennials Retail User-Generated Marketers 134

Hubspot Marketing

MAY 27, 2024

Table of Contents Are Facebook ads worth pursuing in 2024? What to Know Before Setting Up Your Facebook Ads Facebook Ads Strategy Tips Are Facebook ads worth pursuing in 2024? However, over 10 million businesses are actively advertising on the platform to billions of active users. Wait … isn't it oversaturated then?

Gen Z 126

Gen Z Customer Journey Advertisers Advertising 126

Hubspot Marketing

APRIL 9, 2024

As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. In 2024, advertisers will need to stay on top of trends, or their ad money won’t go as far. In 2024, a deep understanding of social media buying is vital for getting a good ad ROI.

Advertisers 104

Advertisers Advertising PR Millennials 104

Spiralytics

JANUARY 15, 2025

From its evolving user base to new ad formats and performance benchmarks, understanding its advertising landscape is essential for creating successful campaigns in 2025. As of early 2024, X has 429 million users worldwide. accounts for just 15% of X’s user base but generates over 50% of its revenue.

Non-Profit 52

Non-Profit User-Generated Advertising Advertisers 52

Buffer Marketing

APRIL 18, 2024

Enhance brand perception: First impressions count, especially on social media, where scrolling has become our default mode, and you have a short amount of time to grab a user’s attention. Boost engagement: On-trend graphics are more likely to capture the attention of social media users, standing out in a vast sea of content.

Gen Z 126

Gen Z Branding Food Transform 126

Set Up

DECEMBER 3, 2024

When Wicked debuted in theaters in 2024, it didn’t just break records—it created a cultural moment (some would say it defied expectations). The Internet is Your Stage In 2024, memes aren’t just jokes—they’re cultural currency. Nostalgia works for older generations, while fresh trends attract younger ones.

Gen Z 59

Gen Z Millennials Marketers Marketing 59

Spiralytics

JANUARY 31, 2023

Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Marketers Marketing 133

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. With its fantastic selling capabilities, no wonder Pinterest is evolving to become home for the next generation of creators. However, from there, Pinterest picked up people’s interest again and reached 445 million monthly active users.

Gen Z 97

Gen Z Millennials Shoppers User-Generated 97

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace. The reason: convenience.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

SocialPilot

JANUARY 15, 2024

According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024. In 2024, video content will make up for 82% of the internet traffic. The Global Web Index 2021 suggests that 16% of social media users prefer watching vlogs for researching products. Common Video Marketing Statistics 1.

Video Marketing 105

Video Marketing Gen Z Marketers Marketing 105

Hubspot Marketing

DECEMBER 20, 2023

Some of the highlights include: Ken’s Malibu Dreamhouse that was listed on Airbnb Barbie-themed co-branded products with brands like Crocks, XBOX, BEIS, and Homesick Candles An experiential Barbie-themed boat cruise in Boston The Barbie meme generator However, Warner Bros. We look forward to seeing what marketers have in store for 2024.

Millennials 130

Millennials Shoppers Marketers Marketing 130

SocialPilot

JANUARY 14, 2024

of LinkedIn users are males, while 42.8% The number of LinkedIn users is projected to reach over 1 billion by 2025. of the LinkedIn user base is aged between 25-34. Over 75% of LinkedIn users are based outside the United States. of LinkedIn users from the United States of America are males, while 47.9% are females.

User-Generated 105

User-Generated Millennials Promotion Industry Insights 105

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content.

Transform 85

Transform Marketers Marketing Gen Z 85

Welcome Software

JANUARY 27, 2025

Today, intelligent, AI-driven search has become second nature – with Open AI’s October 2024 announcement of ‘ChatGPT Search’, we can expect search to become more exhaustive, accurate, and performant. Optimizely’s PIM even allows for AI-generated product descriptions.

eCommerce 52

eCommerce Manufacturing Millennials B2C 52

Spiralytics

DECEMBER 18, 2024

million Filipino users , the video-sharing (now also a shopping and live-streaming) platform has gone beyond being just a social app. The primary goal of using this platform is to capture users’ attention and drive engagement via relatable video content, hoping to compel viewers to perform a specific action. With over 56.1

Shipping 52

Shipping User-Generated Advertising Advertisers 52

Hubspot Marketing

NOVEMBER 13, 2023

So, without further ado (and probably a little judgment), we're going through my inbox to spot trends marketers need to know going into 2024. Email Marketing Trends for 2024 The first few email trends we‘ll cover have to do with privacy changes and Apple’s latest developments, and the rest are straight from my overcrowded inbox.

Market Trends 140

Market Trends Email Marketing Marketers Marketing 140

Hubspot Marketing

APRIL 16, 2024

As HubSpot's Global Director of Social Media, Bryna Corcoran , told me: "About seven months ago, we started to speak to the next generation of marketing or sales reps — we started to use the Gen Z and millennial tone-of-voice. It means a user slowed down and said, 'This is so relevant to me that I need to share it with someone else.'

Gen Z 115

Gen Z Millennials User-Generated Branding 115

Backlinko

JUNE 15, 2024

Today, the Temu mobile app has more than 167 million monthly active users, and annual sales are forecasted to reach $37 billion in 2024. Continue reading to find the latest statistics on Temu in 2024. million users access the Temu mobile app at least once a month. million monthly active users in the US as of Q1 2024.

Gen Z 74

Gen Z Millennials Retail Fashion 74

Spiralytics

JANUARY 23, 2025

In 2024, content creators have cemented their role in marketing, evolving from passionate hobbyists to full-time professionals who drive brand engagement and influence consumer behavior. Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. Millennials: 42% of content creators 8.

Gen Z 52

Gen Z Transform Millennials Advertising 52

Buffer Marketing

APRIL 25, 2024

For example, if I search for “curly hair gel cast” on Pinterest, one of the top posts by creator Delilah Orpi redirects the users to her blog on the topic. But you also want to appear in relevant users’ (who are interested in travel) feeds automatically when they’re browsing through their For You page.

SEO 119

SEO Gen Z Social Media Marketing Millennials 119

Sprout Social

JULY 14, 2022

The metaverse is projected to become an $800 billion market by 2024 and tech giants are already investing millions to make this dream a reality. Instead of tech giants like Google or Apple controlling the internet, everyday users will own, operate and contribute. Virtual worlds created by metaverse users (e.g., Decentraland ).

Branding 133

Branding Fashion Gen Z User-Generated 133

Buffer Marketing

APRIL 3, 2024

  But if you’re here, you likely already know that Facebook is still the world’s most-used social media network , with over 3 billion active monthly users (MAU).  You may also have heard that it’s the most popular influencer marketing platform for millennials, according to a 2024 report.

User-Generated 129

User-Generated Social Media Marketing Millennials Analytics 129