SmartBrief - Marketing

FEBRUARY 8, 2024

DOOH is currently marked by increased integration with cutting-edge technologies, offering advertisers new opportunities to engage with consumers in real time and real-world contexts. But what can we expect to see happening in DOOH in 2024 and beyond? Here are my thoughts.

Transform 113

Transform Energy Advertisers Advertising 113

Duct Tape Marketing

DECEMBER 4, 2024

With years of experience helping businesses grow through strategic marketing approaches, I reviewed five transformative trends poised to disrupt how marketers, agencies, and organizations connect with audiences in 2025. know, 2024 is getting ready to wrap up, depending upon when you're listening to this. It's just me, no guests today.

Market Trends 77

Market Trends Transform CRM Marketing 77

Martech

FEBRUARY 27, 2024

AI is going to completely transform marketing. It is the enabling technology that will give us the ability to manage, analyze, and act upon the customer data we’ve collected to truly personalize and enhance the customer experience and journey. The post MarTech in 2024: Who will be the enterprise and vendor winners and losers?

Transform 114

Transform CMO User-Generated Customer loyalty 114

Duct Tape Marketing

DECEMBER 20, 2024

BONUSMLaaS: Marketing Leadership as a Service In 2025, I’d like to coin a new term, Marketing Leadership as a Service (MLaaS) its about providing fractional marketing leadership to businesses that need strategic direction without the full-time commitment. The Power of AI AI is transforming marketing, and that can be a good thing.

Market Trends 74

Market Trends CMO Transform Influencer Marketing 74

Welcome Software

JANUARY 7, 2025

McKinsey's 2024 B2B Pulse Survey shows it's fast becoming the revenue king. Read on to find out and take the next step in your digital transformation. They can do this by continuously optimizing processes and exploring new technologies to stay ahead in the dynamic B2B ecommerce landscape. So, which one are you?

eCommerce 52

eCommerce Transform Logistics New Technology 52

Martech

MAY 17, 2024

It’s going to transform B2B sales and marketing, right? This step transforms genAI from a generic tool into a custom-tuned partner that can help you become more effective — and then become more efficient. Ah, there it is again — the genAI buzz. You’ve been on LinkedIn. Call it strategic nurturing or training data.

Transform 128

Transform New Technology Education Product 128

Martech

MAY 29, 2024

When we envision the jobs that AI will transform, marketing roles often come to the forefront. By 2024, the proportion of men to women in marketing manager positions in North America is estimated to be 31% to 69%. However, every new technology faces the same dilemma. See also this article from 2024).

Transform 122

Transform Marketing Marketers Communications 122

Rock Content

OCTOBER 24, 2023

healthcare landscape has been radically transformed as millions of previously uninsured Americans access coverage for the first time thanks to the Affordable Care Act. NHGRI conducts cutting-edge research, develops new technologies, and studies the impact of genomics on society.

Health 93

Health Whitepaper Non-Profit Food 93

Martech

JANUARY 17, 2024

Marketing technology is a big investment for businesses. To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform.

Transform 114

Transform New Technology User-Generated Communications 114

Martech

DECEMBER 7, 2023

” That’s a landscape Du Nguyen is seeking to transform with his AR-powered gift card start-up Cardii. ” Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. The Cardii team delivered a really nice design that leveraged our new logo. 3D, dynamic.”

Transform 120

Transform B2C CMO New Technology 120

Search Engine Land

FEBRUARY 19, 2024

So, what do I think this means for voice search, and is it important in 2024? In 2024, voice assistants are expected to reach 8.4 Over the past few years, the evolution of voice search has transformed how we interact with devices and the web. And how do we tell if it’s working if we don’t really have access to any data?

Transform 123

Transform Entertainment User-Generated SEO 123

Marketing Insider Group

JULY 21, 2020

Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Mobile Commerce Will Rise to 44 Percent of Digital Commerce by 2024. Content marketing needs to lead this transformation. Now let’s look at some of the hard data.

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Search Engine Land

JUNE 6, 2024

I attended Google Marketing Live (GML) 2024 at Google’s Mountain View headquarters, and it was quite an experience. I witnessed firsthand the array of new product launches and updates that Google unveiled and had a chance to talk with Google’s product leadership about it. GML 2024 offered a preview of this future.

Advertising 96

Advertising Advertisers Transform User-Generated 96

Martech

JANUARY 26, 2024

A: AI is going to create a lot of redundancies in technology. So your tech stack, where you have all these point solutions to do specific things, there’s a very good chance that at some point in 2024, AI will make a lot of software you currently use obsolete. We create new career paths.” We’re adaptable.

Transform 112

Transform New Technology Marketing Automation Platform SEO 112

Exposure Ninja

MARCH 7, 2024

In the digital hustle of 2024, knowing how to scale a website isn’t just a nice-to-have; it’s your golden ticket to playing in the big leagues without playing yourself out. Why Scaling is the 2024 Buzzword Here’s the deal. In 2024, scaling websites isn’t just a strategy; it’s survival.

Transform 52

Transform SEO COS User-Generated 52

Exposure Ninja

MARCH 7, 2024

In the digital hustle of 2024, knowing how to scale a website isn’t just a nice-to-have; it’s your golden ticket to playing in the big leagues without playing yourself out. Why Scaling is the 2024 Buzzword Here’s the deal. In 2024, scaling websites isn’t just a strategy; it’s survival.

Transform 52

Transform SEO COS Digital Marketing 52

Exposure Ninja

MARCH 7, 2024

In the digital hustle of 2024, knowing how to scale a website isn’t just a nice-to-have; it’s your golden ticket to playing in the big leagues without playing yourself out. Why Scaling is the 2024 Buzzword Here’s the deal. In 2024, scaling websites isn’t just a strategy; it’s survival.

Transform 52

Transform SEO COS Digital Marketing 52

Martech

OCTOBER 16, 2024

Small and midsize businesses are considering or adopting marketing technology to better engage with new and existing customers. Over a third — 35% — of SMBs are currently considering adopting new martech to better target audiences. Another 41% are currently adopting new technologies or have done so in the last year.

Customer 81

Customer New Technology Product Transform 81

Rock Content

JANUARY 18, 2021

Without face-to-face activations and with limited possibilities for physical interactions, all businesses had to look at their Digital Marketing plans with a new perspective. The strategy can be applied in the different phases of the consumer’s journey , from attraction to the transformation into a brand advocate.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Emanuel P SEO Blog

JANUARY 29, 2024

Watch the full conversation on my podcast [link] “The digital marketing landscape is rapidly evolving, and AI plays a crucial role in this transformation.” Explore the topic with me in this episode [link] “The future of SEO and digital marketing is uncertain, but adapting to new technologies and tools fast gives you an edge.”

Digital Marketing 52

Digital Marketing PR User-Generated Marketing 52

Rock Content

DECEMBER 20, 2023

By choosing to undergo a rebranding process, companies aim to communicate both internal and external changes, such as mergers, shifts in executive vision, new technologies, or competitors. The new visual identity marked a significant change, replacing the traditional cursive font of the logo with a more modern approach.

Transform 52

Transform Pharmaceutical Branding Communications 52

Search Engine Land

DECEMBER 28, 2023

Merchant Center Next Google officially unveiled a new, simplified version of Merchant Center, called Merchant Center Next (MCN), at Google Marketing Live 2023. MCN will officially replace Google Merchant Center in early 2024. Microsoft Advertising launched a series of new generative AI tools for advertisers.

User-Generated 116

User-Generated Retail Non-Profit Advertisers 116

Duct Tape Marketing

OCTOBER 8, 2023

One major trend to note involves digital transformation. This demand aligns perfectly with a key strength of fractional CMOs: their vast experience across multiple companies gives them an edge when implementing new technologies or refining current marketing strategies.

CMO 94

CMO Price Transform Marketing Strategy 94

Unbounce

APRIL 19, 2024

Updated on April 16, 2024. Learn how they transformed hundreds of abandoning visitors into leads in one month. The challenge: Increase conversion rate without needing new resources Campaign Monitor wanted to increase customer sign-ups but looked to leverage their existing content. 20 min read Kobe and Jordan. LeBron and Magic.

User-Generated 52

User-Generated Transform eBook Non-Profit 52

DirectMail2.0

JUNE 18, 2024

and now 0:13 who’s mailing want uh jointly our sole purpose is to make Direct Mail the most effective form of marketing by 0:19 integrating it with cutting edge technology and I am joined here today with our fearless leader Brad Kugler he 0:25 is our co-founder and CEO of direct mail 2.0 billion industry 1:40 with 10.9

Direct Mail 101

Direct Mail Marketing Marketers Copywriting 101

Hubspot Marketing

DECEMBER 20, 2024

HubSpot knows personalized experiences are better for both the visitor and the company, and so we're trialing new technology as it comes out and thoughtfully introducing personalization across every touchpoint. whereas Person B, who works at a startup, will see startup-friendly value props, images, CTAs, emails, etc.

Transform 103

Transform Marketing Marketers CMO 103

Hubspot Marketing

APRIL 5, 2024

That includes planning for changes in an uncertain market and adapting to new technology like AI. Although it’s become the new gold, a whopping third of B2B marketers don’t have data that’s good enough, while a fourth has the data but doesn’t know how to turn it into something usable. So, in 2024, data makes all the difference.

B2C 138

B2C SEO Transform Marketing 138

Customers.ai

JANUARY 2, 2024

Transform site traffic into actionable leads (email + contact info) while enhancing the user experience. We ended 2023 with record-breaking customer growth, new products (hello B2B !), new technology integrations (Semrush, Sendlane, Salesforce, and more !), Where is Customers.ai Customers.ai is just getting started.

Transform 94

Transform Outbound Marketing CRM B2C 94

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper 52

Whitepaper Direct Mail Marketing Marketers 52

Jeff Bullas

DECEMBER 7, 2022

For arguably the first time since the ’60s, that transformation was both bottoms up – new businesses and even whole new sectors sprung up spurning new unicorns such as in fintech (Cellulant) and telecommunications (the MTN Group and Econet Global) sprung up and engulfed the continent.

Health 202

Health Non-Profit Food Energy 202

illumin

NOVEMBER 29, 2024

Digital advertising has always grown and changed as technology evolves. AI has been front and center in minds and headlines through 2023 and 2024, with no signs of slowing down. AI has the potential to transform more marketing campaigns into success stories. and “How can I optimize my campaign’s reach?”

Advertising 98

Advertising Advertisers Transform User-Generated 98

Backlinko

SEPTEMBER 24, 2024

The term digital transformation describes the journey undertaken by companies to implement new technologies that promote change and improve business processes. Examples of digital transformation technologies include AI, hybrid cloud, and big data analytics.

Transform 101

Transform New Technology Analytics Promotion 101

illumin

SEPTEMBER 24, 2024

Roku filed a new ad-tech patent and has received a Notice of Allowance from the US Patent and Trademark Office (USPTO). First reported in April 2024 by tech and entertainment newsletter Lowpass , this new patent could bring even greater ad capabilities to the platform.

Transform 59

Transform Entertainment Advertisers Advertising 59

Martech

JULY 9, 2024

In the last 20 years, I’ve been involved in many adoptions of new technologies and new ways of working. Adopt AI in an incremental fashion Don’t make the mistake of launching an AI transformation. Transformations don’t work, but incremental adoption does. Here are a few tips. Start small and adapt as you go.

Transform 105

Transform Education Fashion Marketing 105

Martech

JULY 2, 2024

I learned to be flexible and open to the new technology coming through — and there was always new technology. We just synced all of our Workfront metadata into Adobe Experience Manager just two weeks ago, so new assets coming in will have all their metadata. A: Yes, definitely. Then came COVID.

Pharmaceutical 107

Pharmaceutical Retail Transform New Technology 107

Backlinko

OCTOBER 11, 2024

Close on its heels is Google Gemini, released in December 2023. Like ChatGPT, Google Gemini is an AI-powered Chatbot. appeared first on Backlinko.

Finance 104

Finance SEO Transform Copywriting 104