Remove 2024 Remove Outbound Marketing Remove User-Generated
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Post-SEO: Influencer and Content Trends Redefining Marketing in 2024

Hubspot Marketing

Algorithm updates in 2024 have shaken traditional SEO. At HubSpot, we saw firsthand how these updates impacted previously high-performing articles and pages, leading to declining traffic, reduced visibility, and an urgent need for new, responsive marketing strategies. Are you noticing your traffic from Google starting to go down?

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Kill the Chaos: How to Simplify Your Email and SMS Flows

Customers.ai

Get Aaron's entire pic.twitter.com/5hGk5oBC0F — CustomersAI (@CustomersAI) December 16, 2024 When your workflows are clean and intentional, you can focus on driving results instead of fighting chaos. Automation tools make this easy: Set triggers to pull users out of flows once they take the desired action. Want more tips?

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From Scrollers to Buyers: 5 Proven Tactics to Improve Meta Ads Engagement

Customers.ai

Tactic 1: Use User-Generated Content (UGC) to Build Trust How UGC Boosts Meta Ad Engagement People trust other people more than they trust brands. User-generated content adds a layer of authenticity to your Meta ads, making them feel less like marketing and more like a recommendation from a friend.

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Why So Many Businesses Are Shifting to Content Marketing

Marketing Insider Group

In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute). Years ago, experts projected that content marketing would be worth over $400 billion by 2021.

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Path to Purchase Research: Decoding Your Customers’ Buying Journey

Customers.ai

Webinar: 2024 Playbook Increasing Traffic & Conversions in the Age of AI Free Webinar: Watch Now How to Conduct Effective Path to Purchase Research Understanding the path to purchase means getting into the weeds of customer behavior. Social proof, like user-generated content, helps build trust.

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5 practical marketing tactics to accommodate new technologies and AI

Martech

Their ability to learn and interpret changes in customer queries is a rich source of testing data for your outbound marketing. Set up analysis dashboards for marketing insights and customer service resolution metrics. Dig deeper: How to transform customer experience with AI 2.

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10 Marketing Agency Trends You Should Know About in 2024

Customers.ai

Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. Things are moving fast and there are some truly impactful trends that will reshape the marketing landscape. So, grab your coffee, and let’s break down the marketing playbook for 2024. Well, the time has finally come.