Search Engine Land

JULY 5, 2024

We need to understand website performance, market trends, user behavior, competitor activity and the effort needed to achieve our goals. Dig deeper: Supercharge your SEO tool stack for 2024 with AI Working in SEO requires various tools for research and analysis.

SEO 111

SEO Health Analytics Market Trends 111

Martech

SEPTEMBER 5, 2024

The experiment The Obility team looked at 11,286 responsive paid search ads that ran between January 2023 and August 2024. Nierengarten brought the data in a recent LinkedIn post. The ads offered either a free trial or a demo. The vendors included both Obility clients and non-clients. The total spend on the ads was more than $20 million.

Non-Profit 121

Non-Profit Customer Journey User-Generated SEO 121

Martech

JULY 25, 2024

Take our brief 2024 MarTech Replacement Survey For example, while scarcity can drive sales, creating false scarcity is deceptive and can erode trust — often leading to negative repercussions that are impossible to track. Manipulating consumer behavior can lead to distrust and damage your brand’s reputation.

Price 121

Price User-Generated Product Customer 121

Martech

OCTOBER 12, 2023

Join MNTN as they walk through how B2B marketers can utilize the rapidly evolving AI technology. Learn more by registering and attending “AI-Powered Marketing in 2024: A Playbook for Success,” presented by MNTN. The post AI-powered marketing in 2024: A playbook for success appeared first on MarTech.

B2C 125

B2C Marketers Marketing Performance Marketing 125

Martech

JULY 26, 2024

Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer. Most importantly, they implore us to keep emphasizing first-party data and a privacy-first strategy with our clients.

Non-Profit 124

Non-Profit Advertising Advertisers Digital Marketing 124

Martech

OCTOBER 1, 2024

Nonlinear multipliers: Why marketing’s impact is different The need for this is particularly acute for functions that are nonlinear multipliers of business performance. Marketing, product development, IT, data science and HR are five examples. B2B marketing is a great example. headwinds and tailwinds).

Finance 113

Finance Marketers Marketing CMO 113

Martech

MARCH 17, 2025

While this reflects the growing sophistication of marketing, it also raises critical questions about efficiency and effectiveness. A smarter approach to growth Rather than chasing the next big thing, high-performing marketing teams take a selective approach to growth. What current tools or tactics will this replace?

Marketers 106

Marketers Marketing User-Generated Performance Marketing 106

Martech

JANUARY 14, 2025

Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 funding. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop.

Transform 121

Transform CMO Marketers Marketing 121

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 106

Thought Leadership B2C Marketers Marketing 106

Marketing Insider Group

OCTOBER 1, 2024

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. Improve Your Marketing Outcomes CRM reporting, analytics, and data insights help organizations turn raw data into actionable insights.

CRM 115

CRM Analytics Key Performance Indicator Transform 115

Marketing Insider Group

NOVEMBER 6, 2023

This smart, data-driven approach is what we’re discussing today, and it’s got a name: Performance marketing. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. What Is Performance Marketing?

Performance Marketing 83

Performance Marketing Transform Marketers Marketing 83

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Lead scoring is crucial for tackling this challenge by ranking and assessing prospects’ readiness to buy.

Communications 117

Communications CRM Target Market Price 117

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Most marketers approach branded search with a healthy dose of skepticism. Maybe the anxiety isn’t so dramatic after all.

Non-Profit 92

Non-Profit CMO Energy Marketing Mix 92

Hubspot Marketing

NOVEMBER 15, 2024

Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing. The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. And marketing must help other departments and the entire company accomplish its goals and objectives.

CMO 124

CMO Traditional Marketing Communications Marketers 124

Martech

JULY 30, 2024

Large corporations, on the other hand, can learn from startups’ agility and efficient budget allocation practices, which allow them to pivot quickly in response to market changes and customer feedback. Are you getting the most from your stack?

CRM 110

CRM Marketers Marketing Customer loyalty 110

Sprout Social

FEBRUARY 26, 2025

Compensation and payment terms According to Sprout Socials 2024 Influencer Marketing Report , 59% of influencers say budget and payment structure are the most important factors when choosing a brand partner. Usage rights often create back-and-forth between legal and marketing teams.

Affiliate Marketing 85

Affiliate Marketing Influencer Marketing Law Finance 85

Search Engine Land

JULY 23, 2024

” Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer. Most importantly, they implore us to keep emphasizing first-party data and a privacy-first strategy with our clients.

Advertising 97

Advertising Advertisers Non-Profit Digital Marketing 97

Martech

MARCH 5, 2024

HubSpot’s February 2024 releases are paving the way for a transformative leap in digital marketing, sales efficiency and customer service excellence. How it helps you Trend lines simplify the process of identifying patterns and forecasting future performance directly within HubSpot reports. In your inbox.

Transform 106

Transform Management Analytics Communications 106

Martech

JULY 17, 2024

A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Fast-forward to 2024, and Emma’s reality has shifted. Here’s why it matters and how it can be done. Scaling has become complex, with rising targets and an unclear ideal customer profile.

Product Marketing 101

Product Marketing Product Transform Marketers 101

Sprout Social

JANUARY 30, 2025

Her approach to social-first marketing helped her earn a 2024 Adweek Marketing Vanguard Award. She regularly shares highlights from her teams latest marketing campaigns on LinkedInfrom IRL events to billboard campaigns to influencer partnerships.

CMO 88

CMO Gen Z Thought Leadership Entertainment 88

Search Engine Land

JULY 16, 2024

” Head of Performance Marketing Jennifer Mussell ‘s issue with GMC Next and her client’s account is the issue of products not being pulled in properly: “When connecting the google app in shopify to GMC next, not all products from the website are being pulled through into the merchant centre next. .”

Advertising 74

Advertising Advertisers eCommerce Management 74

Martech

DECEMBER 19, 2024

Dig deeper: 7 marketing strategies to conquer decision paralysis How framing your CTA as avoiding a loss can drive action Loss aversion is a psychological principle where people are more driven to avoid losing something than to gain the same thing. For example, instead of Download our guide, use Dont miss the trends shaping 2024.

Customer Journey 119

Customer Journey Energy Communications Branding 119

Martech

APRIL 7, 2025

At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. Digital experience vendors gobbled up three CDPs in a couple of months which got everyone talking about the future of the CDP as a standalone tool.

Advertisers 68

Advertisers Advertising User-Generated Influencer Marketing 68

Martech

MARCH 5, 2025

In May 2024, the company opened its first large-format store in Edens Plaza in Wilmette, Illinois. The store isnt just another place to buy glasses its an extension of the brand experience, serving as a product showroom and an embodiment of Warby Parkers customer-first ethos.

Branding 79

Branding Retail eCommerce Customer loyalty 79

Search Engine Land

APRIL 24, 2024

rose by 17% year-on-year in the first quarter of 2024. That led to a 21% increase in ad spend year-on-year in Q1 2024, compared to the 13% increase year-on-year in Q1 2024. From Q1 2023 to Q1 2024, Google retail search ad CPCs rose about 20% for the median advertiser. Google search advertising spend in the U.S.

Retail 104

Retail Advertising Advertisers Price 104

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Reflect on last year's performance. Let's dive in.

eCommerce 137

eCommerce Marketers Marketing Influencer Marketing 137

Customers.ai

FEBRUARY 7, 2024

Mandalia’s innovative BPM System marries brand-driven and performance marketing, offering a unique approach to growth acceleration for marketers and entrepreneurs. Advance your marketing performance with Sales Outreach School , a free tutorial and training area for sales pros and marketers.

Transform 86

Transform eCommerce Non-Profit Advertising 86

Martech

JUNE 17, 2024

Google was one of the few tech brands that made the Morning Consult’s list of most trusted brands in 2024! Take our brief 2024 MarTech Replacement Survey Growth at all costs leads to decisions that hurt customers. But we are, as a culture, wired to mistrust our institutions like, say, the government or Google. You’re not wrong.

Non-Profit 115

Non-Profit Performance Marketing Price Branding 115

Calvyn Lee Blog

JANUARY 15, 2024

With Chrome announcing plans to deprecate third-party cookies by 2024, marketers need strategies to maintain effective re-engagement campaigns in this new environment. Leveraging AI Optimization to Drive Performance Marketers are understandably concerned about how the loss of third-party cookies could impact campaign performance.

Customer 130

Customer Advertising Advertisers Customer Journey 130

Martech

JUNE 24, 2024

.” Dig deeper: Integrating AI into MOps: Aligning your platforms, data and processes Klarna: AI-driven marketing efficiencies and cost-savings For Klarna, the buy-now-pay-later platform, generative AI has been a powerful solution for achieving significant cost efficiencies while amplifying creative output.

Branding 117

Branding CMO Copywriting Marketers 117

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. We’d like to know how it’s been for you.

B2C 109

B2C CRM Performance Marketing Customer 109

Litmus

MARCH 15, 2024

We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) Here’s a closer look at what the potential loss of third-party cookies really represents, and actionable steps marketers can take now to respond.

Law 111

Law Transform Marketing Mix Marketing Strategy 111

SmartBrief - Marketing

JANUARY 23, 2024

billion in 2024. While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. This blog post discusses the benefits, challenges and strategies marketers can utilize to harness the power of CTV advertising. Insider Intelligence reports that CTV ad spend will grow year-over-year by $5.5

Shoppers 105

Shoppers Customer loyalty Advertising Advertisers 105

Martech

JUNE 4, 2024

Take our brief 2024 MarTech Replacement Survey LinkedIn (i.e., With generative AI, more content is and will be produced. The primary channel or “pipe” is getting smaller because email is no longer effective. Are you getting the most from your stack?

Marketers 134

Marketers Marketing Analytics Branding 134

Duct Tape Marketing

AUGUST 22, 2024

Gardner found 74% of high performing marketing teams used data analytics to make informed decisions. Fractional CMO report in 2024 indicates that businesses with fractional CMOs are 36% more likely to achieve their long-term strategic goals that might be reason enough to pursue this avenue. (15:16):

CMO 88

CMO Customer Journey Transform User-Generated 88

Martech

DECEMBER 6, 2023

Studies revealed that while 81% of marketers said they use CTV to raise brand awareness, two-thirds classify it as a performance marketing channel. And many advertisers are already using it this way. And they aren’t alone on this front.

Advertisers 106

Advertisers Advertising Transform Manufacturing 106

Search Engine Land

JANUARY 12, 2024

Note : Google Business Profile websites will be turned off in March 2024. Screenshot credit by Tim Capper Keep tabs on your GBP performance Marketing is all about measuring your performance. Check your Google Business Profile performance insights and see how you’re doing every month.

Food 115

Food Analytics Performance Marketing Place 115