Martech

APRIL 7, 2025

At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. The company said that combination will allow Publicis to reach 91% of adult internet users worldwide, which is approximately 4 billion customer profiles. billion profiles.

Advertising 73

Advertising Advertisers User-Generated Influencer Marketing 73

Backlinko

DECEMBER 6, 2024

He is simply optimizing his existing marketing funnel. He generates most of his websites traffic with SEO and YouTube content. Overall, Matts BoFu content generated over $12,000 in monthly revenue. Acquisition: How many people become users of your product or service? But he’s not going to launch any new products.

Customer Journey 84

Customer Journey User-Generated Marketers Marketing 84

Marketing Insider Group

NOVEMBER 6, 2023

This smart, data-driven approach is what we’re discussing today, and it’s got a name: Performance marketing. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. What Is Performance Marketing?

Performance Marketing 83

Performance Marketing Transform Marketers Marketing 83

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. While AI is helpful to marketers, it's far from infallible.

eCommerce 137

eCommerce Marketers Marketing Influencer Marketing 137

Duct Tape Marketing

AUGUST 22, 2024

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. So many marketers are hyper-focused on lead generation. (12:17):

CMO 88

CMO Customer Journey Transform User-Generated 88

Martech

DECEMBER 6, 2023

With ~230 million users in the U.S. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. And in the early days of ad-supported streaming tiers, the user experience has been inconsistent at best.

Advertisers 110

Advertisers Advertising Transform Manufacturing 110

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. link] pic.twitter.com/wpauXfOwTV — Barry Schwartz (@rustybrick) January 24, 2024 Normally, you have to fill all this out manually.

User-Generated 121

User-Generated Advertisers Advertising Logistics 121

Martech

JUNE 12, 2024

We know martech and demand generation strategies work best to engage prospects when brand recognition is present. Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same.

Customer 120

Customer Education Customer Acquisition User-Generated 120

Search Engine Land

DECEMBER 6, 2023

With ~230 million users in the U.S. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. And in the early days of ad-supported streaming tiers, the user experience has been inconsistent at best.

Advertisers 100

Advertisers Advertising Transform Manufacturing 100

Customers.ai

OCTOBER 17, 2023

Two of the most reported challenges for marketing agencies are finding services to offer that differentiate themselves from the competition and adopting new marketing technologies to gain a competitive advantage. This article will help you discover the best digital marketing agency tools and software available in 2024.

Digital Marketing 52

Digital Marketing Marketers Marketing Analytics 52

Litmus

SEPTEMBER 24, 2024

Black Friday: the Super Bowl of email marketing 5 successful Black Friday email campaigns Anticipating 2024 Black Friday trends What makes a Black Friday email campaign successful? It includes subtle social signals, with visibility rules which can be set by the user so that they only show after a certain number of clicks.”

Shoppers 91

Shoppers Millennials Retail Email Marketing 91

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. What is your post about?:

Transform 105

Transform User-Generated Marketers Marketing 105

Martech

MARCH 6, 2024

Tip: Mention how sustainable solutions attract a new generation of eco-aware and financially conscious buyers or renters. 2024 cold email strategy: Key takeaways from our wins Secure your email domain by attaching an SSL/TLS certificate to it. Stop emailing users who haven’t engaged with your messages for over 12 months.

Energy 116

Energy Non-Profit Real Estate Health 116

Digital Marketer

MAY 29, 2023

Artificial Intelligence is a game changer for marketing. Since the beginning of 2023, the amount of AI tools for marketing has exploded. Automation & Efficiency : By automating repetitive and time-consuming tasks, AI liberates marketers to focus on strategic endeavors.

Transform 80

Transform Marketers Marketing User-Generated 80

Spiralytics

AUGUST 22, 2024

The local e-commerce market is expected to grow at a robust 13.70% CAGR from 2024 to 2032 , driven by high internet penetration, a tech-savvy population, and a strong preference for online shopping. In the digital advertising market, search advertising is leading the way, generating a market volume of US$679.9

SEO 52

SEO Copywriting Social Media Marketing Real Estate 52

Duct Tape Marketing

AUGUST 22, 2024

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. So many marketers are hyper-focused on lead generation. (12:17):

CMO 80

CMO Customer Journey Transform User-Generated 80

Bannerflow

MAY 22, 2023

Connected TV or CTV as it is commonly referred to is the the integration of internet-connected features into traditional television sets which give users access to a variety of online content and services without having to leave their own homes. At the current pace of growth, CTV ad spend is expected to grow to 43.59 billion U.S.

Advertisers 52

Advertisers Advertising Entertainment User-Generated 52

AWeber

JANUARY 4, 2024

It also makes your user journey feel more seamless : if someone clicks through from an email to your website, they’ll see the same brand logo at the top of the landing page. All of which explains why email campaigns including images generate 42% higher click-through rates. Why is it important? Main headline What is it? Copy What is it?

Law 65

Law Email Marketing Copywriting Promotion 65

Sprout Social

DECEMBER 12, 2023

But in 2024, it’s imperative to focus on the most critical marketing priorities to grow your business in the new year and beyond. The fast-paced nature of digital marketing, especially social media, complicates zeroing in on marketing priorities. You are no stranger to long to-do lists.

Influencer Marketing 144

Influencer Marketing Customer loyalty Transform Marketers 144

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. In this post we’ll cover: What is performance marketing?

Performance Marketing 103

Performance Marketing User-Generated Marketers Marketing 103

Rock Content

DECEMBER 14, 2023

For that reason, B2B SEO strategies place a greater emphasis on increasing brand presence and generating leads. This will help you stay ahead of the trends and fix non-performing marketing assets. Build a content marketing strategy If you don’t have a content marketing strategy, now is the time.

SEO 94

SEO Whitepaper B2C eBook 94

DIY Marketers

OCTOBER 20, 2022

As consumers, we want our data to be secure, but as marketers, we want to know as much about our customers as possible. Since the launch of Apple’s iOS 14, more than 80% of Apple users have blocked access to their data. Since the change in marketing, we’ve doubled the users on our website as well as the sessions.

Marketers 108

Marketers Marketing CRM Law 108

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper 52

Whitepaper Direct Mail Marketers Marketing 52

Unbounce

NOVEMBER 2, 2023

Generative AI tools like Chat-GPT and DALL-E exploded in popularity. Generative AI tools have effectively been trained to mimic the unattributed work of artists and creators. Which is huge, and then you can imagine as we get closer to the US elections in 2024, that might actually increase as well. The second is generative.

PR 98

PR Marketers Marketing Non-Profit 98

Martech

NOVEMBER 13, 2024

The merger of DemandScience and Terminus, announced on Tuesday, is the latest act of consolidation in the B2B media and lead generation landscape and emphasizes, once again, the importance of data to identifying and engaging B2B buyers. Its Terminus Data Studio feature functions like a CDP for Terminus users.

B2C 121

B2C User-Generated Marketers Marketing 121

Buffer Marketing

DECEMBER 10, 2024

Keep an eye out for viral, relatable moments you might be able to share or comment on — like this one from 2024’s show: January 13: Clean Off Your Desk Day Is there anything better than working from a clean, fresh space? million viewers in 2024. behind-the-scenes bloopers, user testimonials).

Health 110

Health Transform Fashion Gen Z 110

Hootsuite

OCTOBER 2, 2024

A good guide to freelancer rates in 2024 can be found on the Editorial Freelancers Association website: Graphic design: $47.50–$85/hr Copywriting: $62.50–$100/hr Copy editing: $50–60/hr Translation: $50–70/hr Influencer marketing Working with influencers (aka content creators) is an easy way to expand the reach of your social media campaigns.

B2C 110

B2C CMO Copywriting Analytics 110

Backlinko

DECEMBER 19, 2024

” Income Goals Primary revenue stream (affiliate, ads, products) Target monthly revenue ($500, $5,000) Timeline for reaching income goals Example: “Generate $1,000 per month through affiliate marketing within 24 months.” It means users actively search for this niche on search engines. Add them to the list.

Affiliate Marketing 98

Affiliate Marketing Analytics SEO User-Generated 98

Hubspot Marketing

NOVEMBER 25, 2024

She says that “the difference between email marketing and [B2B] newsletters is really a difference between performance marketing and content marketing.” She explains that the primary goal of performance marketing, like email marketing, is to drive conversions.

Promotion 93

Promotion Branding Thought Leadership Marketers 93

Spiralytics

AUGUST 22, 2024

The local e-commerce market is expected to grow at a robust 13.70% CAGR from 2024 to 2032 , driven by high internet penetration, a tech-savvy population, and a strong preference for online shopping. In the digital advertising market, search advertising is leading the way, generating a market volume of US$679.9

SEO 52

SEO Copywriting Social Media Marketing Real Estate 52