Marketing Insider Group

JULY 29, 2024

Nonprofits are investing more time and resources into digital marketing avenues than ever before. According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters.

Digital Marketing 74

Digital Marketing CRM Marketing Marketers 74

Sachs Marketing Group

DECEMBER 1, 2023

There are many tips for small business marketing, but the key is to focus on building a strong organic presence through SEO, leveraging social media to connect with your audience, and deploying highly targeted PPC ads to reach your ideal customer demographic. Here are ten actionable tips for small business marketing in 2024.

Key Performance Indicator 97

Key Performance Indicator Marketing Marketers SEO 97

Customers.ai

DECEMBER 12, 2023

Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. Messages can include targeted promotions, cart abandonment reminders, post-purchase follow-ups, and more. We also love the Recart support team.

eCommerce 106

eCommerce PR User-Generated Marketing 106

Customers.ai

JANUARY 17, 2024

Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. Things are moving fast and there are some truly impactful trends that will reshape the marketing landscape. So, grab your coffee, and let’s break down the marketing playbook for 2024. Well, the time has finally come.

User-Generated 84

User-Generated Marketing Marketers Analytics 84

Hubspot Marketing

DECEMBER 12, 2024

Digital content can also be cross-posted or promoted to multiple platforms with just the push of a button. Pro tip: AI can make repurposing content even easier for marketers. Marketers can prepare for this by experimenting and learning. This just cant be done as efficiently with analog content. What can you do?

Tentpole 105

Tentpole Gen Z Thought Leadership User-Generated 105

Martech

JULY 1, 2024

Implement data capture strategies: Use various methods to collect additional first-party data, such as surveys, preference centers, contests, and promotions. This allows you to create personalized marketing campaigns, target specific customer segments, and gain insights into customer behavior and preferences.

CRM 109

CRM User-Generated Email Marketing Analytics 109

Rock Content

FEBRUARY 16, 2024

Content Marketing Agency: The Key to Independent Success in 2024 As experience deepens and technology gets easier to navigate, unlocking your potential for marketing independence is more of a reality than ever. Building a personalized marketing approach is the act of controlling the process from start to finish.

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketing 98

illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. The digital media scene has had a shake-up since 2024 began. This means that from the start of 2024, you can expect to see an increased portion of Chrome users having their third-party cookies disabled. Customers are already shifting to mobile-first and cookieless in 2024.

Advertisers 98

Advertisers Advertising Transform Law 98

Sprout Social

JANUARY 9, 2024

If your customers want targeted promotions, then your KPI might be increased revenue from ads and email campaigns. The right infrastructure Personalized marketing is only as successful as the processes and tech that support it. Have you considered using this personalization tactic to grow awareness in a targeted way?

CRM 142

CRM Retail Customer Journey Analytics 142

Martech

APRIL 2, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner Magic Quadrant for Customer Data Platforms. This way, you can deliver personalized experiences and work smarter with generative AI that can use your data in a way that customers trust. Watch the free demo Originally published on Salesforce.com on February 21, 2024.

Transform 117

Transform Customer Journey Shipping Analytics 117

InTouch Marketing

JANUARY 31, 2024

The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals. Social Media Marketing: Objective: Utilize social media platforms to promote products or services, connect with the audience, and build brand awareness.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Use Insider

APRIL 23, 2024

Cross-channel campaign management (sometimes abbreviated as CCCM) is the process of building personalized marketing campaigns across a variety of channels. The team also rolled out customized banner campaigns that promoted each customer’s recently viewed products and services in an engaging and contextual way.

Management 52

Management User-Generated Customer Journey Analytics 52

Search Engine Land

APRIL 2, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner Magic Quadrant for Customer Data Platforms. This way, you can deliver personalized experiences and work smarter with generative AI that can use your data in a way that customers trust. Watch the free demo Originally published on Salesforce.com on February 21, 2024.

Transform 75

Transform Analytics Customer Journey Shipping 75

SocialPilot

FEBRUARY 26, 2024

Audience Segmentation and Personalization AI helps businesses segment their audience based on behavior, preferences, and demographics to deliver highly personalized marketing messages and improve ROI. Forecasting Sales Imagine if you could predict the outcome of your marketing campaigns and forecast your sales.

Transform 99

Transform User-Generated Marketing Marketers 99

Customers.ai

DECEMBER 5, 2024

Promote luxury items to high-income segments while pushing budget-friendly alternatives to others. Client segmentations primary purpose is to understand your audience on a deeper level and deliver more personalized marketing messages. Is client segmentation only for email marketing? This deals just for you). Not at all.

eCommerce 81

eCommerce Shoppers Key Performance Indicator Email Marketing 81

Unbounce

JANUARY 23, 2025

You set up two landing pages, one with a supporting article, one with a video, each backing up an offer youre promoting. Related articles A/B Testing How a three-word A/B test led to triple-digit conversion growth March 5, 2024. Heres the best way to get results March 18, 2024. Heres the best way to get results March 18, 2024.

Price 52

Price User-Generated Shipping eBook 52

Unbounce

JANUARY 23, 2025

You set up two landing pages, one with a supporting article, one with a video, each backing up an offer youre promoting. Related articles A/B Testing How a three-word A/B test led to triple-digit conversion growth March 5, 2024. Heres the best way to get results March 18, 2024. Heres the best way to get results March 18, 2024.

Price 52

Price User-Generated Shipping eBook 52

Use Insider

MARCH 12, 2024

How do I personalize without third-party data? The good news is that the end of third-party cookies doesn’t mean the end of hyper-targeted, personalized marketing. In this next section, we’ll introduce how marketers can leverage first-party data to build higher-performing campaigns than ever before.

Transform 52

Transform Promotion Personalized Marketing Customer 52

Use Insider

MAY 14, 2024

While acquisition marketing uses advertising, social media campaigns, and other promotions to attract new customers, retention marketing will rely on tactics like personalized marketing , loyalty programs, and top-notch customer service to keep existing customers on the hook.

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Animalz blog

MAY 3, 2024

When content marketers make this transition, it’s often challenging to let go of something you know well (writing and promoting content) to do something that feels very uncomfortable (vetting contractors and giving them the tools to succeed). Court Bishop and Tim Metz updated and expanded the piece in May 2024.

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52

Customers.ai

OCTOBER 29, 2024

Below, we’ve reviewed 15 top email capture software tools for ecommerce marketers, highlighting their features, strengths, and what makes them stand out. Here’s what we you need to know: **Note: Pricing info is as of October 2024** 1. Customers.ai URL : [link] What it Does : Customers.ai Rating : ★★★★☆ (4.3/5)

eCommerce 63

eCommerce Price User-Generated CRM 63

Hubspot Marketing

DECEMBER 27, 2024

So its leaders are able to act on impulse and hunch as long as they know their messaging caters to their larger goal of promoting sustainability. Read Its Like Marketing, But Made for Humans: Lessons from Oatlys EVP Lesson 6: Less strategy, more heart. On October 6, 2024, over a thousand people showed up for dinner.

Fashion 87

Fashion Marketing Marketers Entertainment 87

Customers.ai

DECEMBER 18, 2023

Additionally, in Account-Based Marketing, reverse IP lookup allows marketers to tailor campaigns and personalize website content based on the companies showing interest. Moving forward, marketers are going to need a lot more than IP-level data to run successful ad campaigns. Convert Website Visitors into Real Contacts!

B2C 106

B2C User-Generated Outbound Marketing Analytics 106

Martech

MARCH 31, 2025

Consumers will spend more with companies that get their personal history, a Deloitte study found. Meanwhile, 72% of customers feel more connected to brands celebrating past interactions, per a 2024 Forrester survey. The 2024 Forrester survey also found that 45% of consumers feel uneasy when brands dig too deep without consent.

B2C 121

B2C Branding Customer loyalty Shipping 121

Customers.ai

OCTOBER 29, 2024

Below, we’ve reviewed 15 top email capture software tools for ecommerce marketers, highlighting their features, strengths, and what makes them stand out. Here’s what we you need to know: **Note: Pricing info is as of October 2024** 1. Customers.ai URL : [link] What it Does : Customers.ai Rating : ★★★★☆ (4.3/5)

eCommerce 75

eCommerce Price User-Generated CRM 75