Martech

JULY 17, 2024

Take our brief 2024 MarTech Replacement Survey Advertisers can match ads to the context in which they are viewed, ensuring that the right message reaches the right audience based on location, time and situation. Raincoat ads can be displayed at bus stops during a rainy day, or restaurant promotions can appear near office areas at lunchtime.

Advertisers 115

Advertisers Advertising Retail Marketing 115

Exposure Ninja

AUGUST 12, 2024

Image Source Highlight Your Offer Your website, especially your homepage design, should be focused on promoting what you offer. That might seem obvious, but time and time again, we see brands with websites that are promoting the fancy things their web design agency can do rather than their business.

User-Generated 98

User-Generated Communications Finance B2C 98

Buffer Marketing

NOVEMBER 4, 2024

To make things easier, we researched and compiled information about the top social media sites in 2024. Mastodon The top 23 social media apps and platforms for 2024 This list is ranked by the latest data on monthly active users (MAUs)*. Be aware, though, most subreddits do not allow self-promotion. Sina Weibo 12. Pinterest 14.

Branding 121

Branding Social Media Marketing User-Generated Advertising 121

SocialPilot

JULY 24, 2024

It provides insights into the effectiveness of your content in promoting users to share it with others and amplifying its reach beyond your followers. Net promoter score (NPS) Net promoter score is another metric used to gauge customer loyalty and the likelihood of recommending your product or brand to others.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Sprout Social

OCTOBER 7, 2024

Instead of trying to keep track of all your content ideas and video clips while posting in real time, a YouTube marketing tool like Sprout enables you to schedule, publish and promote your Shorts content in one place. FAQs The post How to schedule YouTube Shorts [2024 Guide] appeared first on Sprout Social. Publish at the right time.

Entertainment 120

Entertainment Place Analytics Management 120

SocialPilot

OCTOBER 20, 2024

Over 200 million businesses are promoting their products and services on Instagram. From eco-friendly practices to promoting green products. They frequently showcase their BTS in their coffee-making process and launch-time promotional offers. For example, Starbucks uses Instagram to create unique content.

User-Generated 110

User-Generated Analytics Promotion Branding 110

illumin

NOVEMBER 21, 2024

Looking for the biggest holiday shopping trends for 2024? Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few. Travel takes flight Travel is taking over holiday budgets in 2024. Here they are in detail.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Vertical Response

OCTOBER 6, 2024

Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

Buffer Marketing

DECEMBER 6, 2024

💌  What’s in this issue: 3 minutes, 19 seconds 💻 The latest content on the blog 📰 Social media news and features to note 📸 Start planning your “2024 Wrapped” 🪂 Dive into our primer on influencer marketing That’s it from me! Set clear goals.

Influencer Marketing 99

Influencer Marketing Energy Price Promotion 99

Sprout Social

DECEMBER 12, 2024

In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Without further adieu, here are our choices for best brands and campaigns of 2024, listed by industry. Rather than promote its products, this approach builds camaraderie among the chronically online.

Gen Z 87

Gen Z Branding Retail Education 87

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? However, it’s crucial to follow Reddit’s guidelines for self-promotion to avoid backlash from the community. Summary In summary, the social media landscape in 2024 offers a diverse array of platforms, each with its unique strengths and opportunities.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Vertical Response

SEPTEMBER 15, 2024

As we find ourselves in 2024, hyper-personalization has transcended being merely fashionable—it’s become imperative. Use them to highlight importance : Emojis can be used to draw attention to important information or promotions. Emails from known and trusted senders are more frequently opened by individuals.

Email Marketing 105

Email Marketing Transform Fashion Communications 105

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. It’s an election year in the U.S.

SEO 98

SEO Shipping Retail PR 98

DirectMail2.0

JANUARY 8, 2025

Below is an overview of each promotion, including discounts, registration periods, promotion periods, and mail piece requirements. The United States Postal Service (USPS) offers mailers opportunities to reduce postage costs while enhancing customer engagement through innovative mail piece designs and technologies.

Promotion 59

Promotion Direct Mail Advertising Advertisers 59

Marketing Insider Group

JULY 24, 2024

Actively promoting your brand and maintaining a positive presence helps boost brand awareness, too. You’ll also want to utilize social media, guest posts, and influencer partnerships to broaden your reach.

Content Marketing 120

Content Marketing Customer Acquisition Marketing Marketers 120

Hootsuite

JANUARY 17, 2025

In this post, were looking at the practice of using social media as an advocacy tool to: promote charitable campaigns, connect with political leaders , and generally advocate for positive change. Here are some relevant benchmark engagement rates in Q4 2024 according to Hootsuites primary data. What is social media advocacy?

Promotion 97

Promotion Thought Leadership Health Non-Profit 97

illumin

AUGUST 27, 2024

With the summer flying by, it’s time to look ahead to what retail trends will take the lead in fall 2024. Goldman Sachs reports in its 2024 economic forecast that inflation is easing and consumer confidence is, slowly but surely, on the rise. Social commerce continues to grow Social commerce will grow in fall 2024.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Sprout Social

FEBRUARY 7, 2024

TikTok Promote may be the answer. Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. What is TikTok promotion? claireliz_ part 2 of trying out tiktoks promote feature!

Promotion 138

Promotion Advertisers Advertising Price 138

Search Engine Land

AUGUST 1, 2024

This will be even more true in 2024, given how rapidly AI and tools like ChatGPT, Gemini and Copilot are building a presence in how people find information and how much they trust it. For example, if something is heavily promoted on Instagram or TikTok but barely mentioned on your website, it might not perform well.

SEO 98

SEO PR User-Generated Education 98

Buffer Marketing

NOVEMBER 14, 2024

Cross-promote your Instagram handle on other channels 5. Cross-promote your Instagram handle on other channels Redirecting potential customers from other channels to your  Instagram profile  is a lightweight strategy to make yourself discoverable and boost your following quickly. Avoid buying fake followers 2.

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

Martech

AUGUST 29, 2024

Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. Use AI to power product recommendations and tailored promotions. The post Salesforce sees a shorter, more competitive holiday season in 2024 appeared first on MarTech.

Shoppers 67

Shoppers Retail Price Promotion 67

Hubspot Marketing

JULY 29, 2024

I can’t promote a product if I don’t believe in its mission and use it — if applicable. Pricing I couldn’t find information about pricing, which may indicate it only has a free plan (for now). Where There’s A Will, There’s A(I) Way As a marketer, I’ve realized the importance of practicing what I preach.

Price 135

Price User-Generated Place Product 135

Martech

JULY 29, 2024

Gartner’s 2024 CMO Spend Survey shows that marketing budgets have fallen to 7.7% of revenue in 2024 compared to 9.1% When asked how they will deal with this, nearly two-thirds of respondents said that, despite lacking the budget to execute their strategies in 2024, they are hopeful that generative AI can make up some of the gaps.

Transform 138

Transform Branding CMO Education 138

Buffer Marketing

JULY 22, 2024

But it has a “sponsored,” “promoted,” “boosted,” or any similar label attached to disclose the post is an ad. In that case, your marketing strategy for both organic and paid efforts should be to promote discounts, discuss the benefits of your products, and redirect people to your store.

Advertisers 102

Advertisers Advertising Gen Z Social Media Marketing 102

Martech

SEPTEMBER 3, 2024

mobile gaming ad spend increased 0.46%, according to Mintegral’s new report, “State of Media Buying in H1 2024.” In nearly every gaming app category, campaign length increased during the first half of 2024, according to the Mintegral study. Image: Mintegral, “State of Media Buying in H1 2024.” The overall volume of U.S.

Advertisers 116

Advertisers Advertising Promotion B2C 116

Aspiration Marketing

OCTOBER 14, 2023

Your brand is perceived as centered around self-promotion or offering support to others. From a broader perspective, your content can be seen as a means of expressing yourself or providing valuable information to others. To achieve long-term success, it is crucial to position yourself as a valuable source of information for the community.

Promotion 279

Promotion Branding Social Media Marketing Marketing 279

Martech

OCTOBER 2, 2024

Promotions. The deals ads module promotes discounts and sales events to users in their Home Feeds. Promoting discounts will also be a helpful tool for holiday campaigns, as price is a top factor for this year’s holiday shoppers. Pinterest also announced new enhancements to Pinterest Search and Home Feeds.

Shoppers 118

Shoppers User-Generated Price Promotion 118

Martech

MARCH 28, 2025

If that wasn’t enough, Apple introduced iOS 18 in September 2024 and changes in the 18.2 Brands in our client portfolio saw almost all of their messages (aside from truly transactional ones) filtered into the Promotions tab. version took a significant whack out of engagement rates. Increased steps to viewing a specific email.

Promotion 127

Promotion Email Marketing Analytics Branding 127

Martech

JULY 30, 2024

Track CX progress with customer satisfaction score, Net Promoter Score, and customer effort score. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! SurveyMonkey Genius, powered by GPT, supports the creation of surveys and analyzes the results. Benchmarking for CX. Many integrations. Processing.

Price 114

Price Promotion Management Customer 114

Martech

NOVEMBER 6, 2024

The viral emotions driving brand engagement Up to 70% of journalists say PR pros are important to the success of their jobs, yet 49% of journalists seldom or never respond to PR pitches, according to Muck Rack’s State of Journalism 2024. So, where’s the disconnect? Based on our study, Reddit engagement peaked around 10 p.m.

PR 132

PR Transform Target Market Content Marketing 132

Sprout Social

JULY 23, 2024

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. 5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions.

Gen Z 130

Gen Z Branding Retail Content Placement 130

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. I don’t mean you should focus only on those at the expense of your promotional emails.

CMO 124

CMO Email Marketing Influencer Marketing Promotion 124

Buffer Marketing

OCTOBER 1, 2024

Ways to use Instagram link stickers Now that you know how to add Instagram Story links, you can use this new feature to promote different types of content. Promote new blog posts Before Instagram introduced link stickers, it was tricky to share clickable links to articles, especially if you didn't have access to swipe-up links.

Promotion 114

Promotion Social Media Marketing Product Branding 114

Sprout Social

JULY 30, 2024

By 2029, influencer marketing ad spend is expected to reach $56 billion —a 60% increase from 2024. According to The 2024 Influencer Marketing Report , almost half of all consumers (49%) make purchases at least once a month because of influencer posts. To conduct scalable, real-time audience research, tap into social listening.

Influencer Marketing 121

Influencer Marketing Branding Health Logistics 121

Martech

OCTOBER 16, 2024

In short, PSI is a technique for learning about where datasets intersect but learning nothing else about the data, while TEEs are an alternative to data clean rooms, promoting multi-party collaboration. Industry feedback is welcome; deadline November 14, 2024. For more information, go here.

Advertisers 116

Advertisers Advertising Promotion Marketers 116

Martech

MARCH 25, 2024

For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. For 2024, given the attention on cost reductions and layoffs, we asked if the churn they witnessed was “voluntary” (e.g.,

Promotion 131

Promotion Management Marketing Marketers 131

Hubspot Marketing

OCTOBER 7, 2024

Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing tool, and 35% are committed to making more social media videos in 2024. The company promotes its products via YouTube Shorts by showing how drastically a consumers look can change by using the products.

Video Marketing 129

Video Marketing Marketing Marketers Fashion 129