Buffer Marketing

NOVEMBER 14, 2024

Cross-promote your Instagram handle on other channels 5. Build an Instagram marketing strategy 7. Cross-promote your Instagram handle on other channels Redirecting potential customers from other channels to your  Instagram profile  is a lightweight strategy to make yourself discoverable and boost your following quickly.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Hootsuite

JANUARY 17, 2025

What is social media advocacy? Social media advocacy can be thought of in two different ways. In this post, were looking at the practice of using social media as an advocacy tool to: promote charitable campaigns, connect with political leaders , and generally advocate for positive change.

Promotion 110

Promotion Thought Leadership Health Non-Profit 110

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. Enter: Social media advertising. It’s a form of digital advertising done on social media.

Advertising 102

Advertising Advertisers Gen Z Social Media Marketing 102

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? The platform’s ability to translate news stories and trends into engaging short-form videos makes it a powerful tool for modern social media marketing. Are there any new social media platforms to watch in 2024?

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

SocialPilot

FEBRUARY 3, 2025

Social media is no longer just a place to be. And building a strategic social media marketing funnel is the thriving secret for brands that succeed. billion social media users globally, your target audience is bigger than ever, but so is your competition. ” SocialPilot Marketing Team.

Social Media Marketing 73

Social Media Marketing User-Generated Marketers Marketing 73

Hubspot Marketing

JANUARY 8, 2025

As a content pro (and former social media manager), Ive got you covered. Lets talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach. Table of Contents What is a social media budget?

Social Media Marketing 126

Social Media Marketing CMO Finance Health 126

Hootsuite

NOVEMBER 28, 2024

Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025?

Gen Z 122

Gen Z Affiliate Marketing Fashion Social Media Marketing 122

Hootsuite

OCTOBER 9, 2024

Customer advocacy is the practice of nurturing relationships with your happiest, most loyal customers with the goal that they’ll promote your brand and recommend it to others. Consumers trust what other consumers say over a brand’s own marketing. The key: Social media listening (keep reading).

Customer 117

Customer Food Transform Health 117

Buffer Marketing

OCTOBER 1, 2024

Ways to use Instagram link stickers Now that you know how to add Instagram Story links, you can use this new feature to promote different types of content. Promote new blog posts Before Instagram introduced link stickers, it was tricky to share clickable links to articles, especially if you didn't have access to swipe-up links.

Promotion 115

Promotion Social Media Marketing Product Branding 115

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 122

Retail Shoppers User-Generated Customer Journey 122

Hootsuite

OCTOBER 18, 2024

Reddit’s organic discussions are full of unique audience insights, making it a valuable tool for social listening. Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Reddit is… interesting.

Marketers 98

Marketers Marketing Promotion User-Generated 98

Aspiration Marketing

OCTOBER 14, 2023

Your brand is perceived as centered around self-promotion or offering support to others. From a broader perspective, your content can be seen as a means of expressing yourself or providing valuable information to others. To achieve long-term success, it is crucial to position yourself as a valuable source of information for the community.

Promotion 279

Promotion Branding Social Media Marketing Marketers 279

Hootsuite

FEBRUARY 27, 2025

YouTube was the second most visited Wikipedia page in 2024 Wikipedia is a great place to get a quick synopsis of nearly anything you could be searching for online. In 2024, users around the world spent an average of 29 hours on the YouTube mobile app each month. Its also second in consumer spending on mobile apps, right behind TikTok.

Gen Z 109

Gen Z User-Generated Marketers Marketing 109

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain.

Social Media Marketing 92

Social Media Marketing Marketing Strategy B2C Marketers 92

Hubspot Marketing

JANUARY 22, 2025

Some of the perks of organic social media? Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick. In fact, email marketing, in general, is. Organic Marketing Examples 1. Airbnb: Email While still promotional, Airbnbs emails go for the soft sale.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Marketing Insider Group

JUNE 24, 2024

You can make the most of your social media experience by exploring the benefits and drawbacks. This guide will examine whether social media remains a helpful marketing tool in 2024. Quick Takeaways Social media remains incredibly popular worldwide.

Entertainment 118

Entertainment Social Media Marketing Advertising Advertisers 118

Sprout Social

FEBRUARY 28, 2025

The rise of social commerce: Social media is no longer just a platform for brand awareness; it’s a powerful tool for driving sales and conversions. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025? in May 2024.

Gen Z 87

Gen Z Millennials Social Media Marketing User-Generated 87

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

B2C 86

B2C Social Media Marketing User-Generated Entertainment 86

Martech

JULY 24, 2024

The 2024 Summer Olympics open in Paris on Friday. What does this mean for marketers? Leverage digital channels to create unique fan experiences Engaging sports fans in 2024 goes far beyond the site of the competition. professional teams, most of their fans live outside of the home market, said Salarvand. Image: Bose.

Gen Z 116

Gen Z Fashion Entertainment Marketers 116

Martech

JULY 30, 2024

Social media marketing is essential for both startups and large corporations. Email marketing is a powerful method for nurturing leads and converting them into customers. Regardless of size or status, successful lead generation relies on understanding and addressing their audience’s desires and pain points.

CRM 112

CRM Marketers Marketing Customer loyalty 112

Sprout Social

MARCH 28, 2025

A/B testing is a traditional marketing approach that can work well on social media, too. Instagram trial reels, a feature that began testing and rolled out globally in 2024, is aiming to give brands and creators an A/B style function to try new video ideas, multiple variations of videos and more.

User-Generated 103

User-Generated Traditional Marketing Social Media Marketing Branding 103

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. Promote your products on social media. Cross-promotion is key. Dont be shy.

Retail 94

Retail Shoppers User-Generated Customer Journey 94

Hubspot Marketing

NOVEMBER 4, 2024

Table of Contents Are Instagram Shopping tools effective in 2024? How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024? For instance, the numbers show that social selling is poised to be a huge profit driver.

Product 110

Product User-Generated eCommerce Shipping 110

Hootsuite

NOVEMBER 4, 2024

In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine your social media marketing efforts and improve ROI. Key takeaways Social media audience analysis is about more than just demographics.

Analytics 112

Analytics Price Social Media Marketing CRM 112

SocialPilot

JULY 17, 2024

Social media benchmarks are your guiding compass, helping you measure how your current performance stacks up against the industry standards and competitors. You can confidently assess your engagement rates, follower growth, and click-through rates against industry standards and revise your social media marketing strategy.

Transform 65

Transform Food Education Fashion 65

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. The definition of what is authentic in marketing is a moving target, as it varies across generations and demographics.

Influencer Marketing 107

Influencer Marketing Marketers Marketing User-Generated 107

Sprout Social

NOVEMBER 4, 2024

Here are the key benefits of having a content repurposing strategy: Saves time, money and effort Social media content creation for multiple networks is time-consuming. According to Sprout Social’s 2024 Social Media Content Strategy Report , social media users connect and consume content differently across social platforms.

Whitepaper 120

Whitepaper User-Generated Thought Leadership Copywriting 120

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 94

Gen Z User-Generated Marketers Marketing 94

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Avoid the top social media sins Building brand loyalty through digital marketing requires you to put your audience first. Yes, you’re a brand, and you’ll want to post some promotional content.

Branding 124

Branding Customer loyalty User-Generated Promotion 124

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. What Is a Marketing Campaign? What Is a Marketing Campaign? Budget Allocate your resources wisely.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Sprout Social

APRIL 29, 2025

Video is one of the best ways to stand out on social media, and video on LinkedIn is no exception with video uploads increasing 45% year-over-year. According to The 2024 Social Media Content Strategy Repor t, 66% of consumers say short-form videos are the most engaging type of in-feed content.

Thought Leadership 72

Thought Leadership Education Promotion Entertainment 72

Hubspot Marketing

OCTOBER 18, 2024

I didn’t know it yet, but I was about to take a crash course in event marketing. Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Relationships and partnerships are also a free or low-cost way to market your event. Owned and organic channels.

Event Marketing 127

Event Marketing Food Direct Mail Entertainment 127

Martech

JANUARY 22, 2025

Another marketing acronym?” But SoLoMo has become the backbone of modern event promotion. in the first five months of 2024 alone and 2025 is looking just as promising. These tools help track ROI and create valuable first-party data for future marketing efforts. Design promotions that build on the event experience.

Event Marketing 110

Event Marketing Finance Customer loyalty Marketers 110

Martech

AUGUST 5, 2024

How to achieve: Promote your content on social media and through email newsletters. Email marketing Tactic: Build an email list by offering a free resource (like a financial checklist) in exchange for contact information. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up!

Whitepaper 121

Whitepaper User-Generated eBook Analytics 121

Sprout Social

APRIL 28, 2025

As of the third quarter of 2024, 59.8% Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post?

Branding 83

Branding Gen Z Pharmaceutical Health 83

Orbit Media Studios

OCTOBER 30, 2024

This is a highly speculative point of view at one point in time, October 2024. Around 60% of searches lead to no clicks and no traffic to websites, as of May 2024. Neither does Meta or any other big tech search or social platform. Your marketing goals and Google’s profit model are not aligned. Disruption one!

SEO 108

SEO Branding User-Generated PR 108

Martech

AUGUST 6, 2024

“Sometimes we do have folks who want service through a social platform — although what you’ll find is because of the nature of the private health information, people don’t want to put it out there, and obviously we’re required to not discuss your diagnosis on a social channel,” said Farley. Are you getting the most from your stack?

Gen Z 115

Gen Z Millennials Health Food 115