SocialPilot

OCTOBER 20, 2024

After creating thousands of posts and generating 170K followers on Instagram, I understood that virality isn’t about luck or hopping on the latest trends; it is about understanding how the Instagram algorithm works , how your audience behaves, and crafting relatable content that strikes the right chord on both fronts.

User-Generated 109

User-Generated Analytics Promotion Branding 109

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. Instagram is also a powerhouse for shopping and e-commerce.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Vertical Response

OCTOBER 6, 2024

Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketers 105

Marketing Insider Group

JULY 24, 2024

3) Lead Generation Generating leads through content marketing is essential for turning interested visitors into potential customers. Effective lead generation drives business growth and increases revenue. Actively promoting your brand and maintaining a positive presence helps boost brand awareness, too.

Content Marketing 119

Content Marketing Customer Acquisition Marketers Marketing 119

Hootsuite

JANUARY 17, 2025

In this post, were looking at the practice of using social media as an advocacy tool to: promote charitable campaigns, connect with political leaders , and generally advocate for positive change. Here are some relevant benchmark engagement rates in Q4 2024 according to Hootsuites primary data. What is social media advocacy?

Promotion 105

Promotion Thought Leadership Health Non-Profit 105

Sprout Social

DECEMBER 12, 2024

In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Without further adieu, here are our choices for best brands and campaigns of 2024, listed by industry. Rather than promote its products, this approach builds camaraderie among the chronically online.

Gen Z 92

Gen Z Branding Retail Education 92

Hubspot Marketing

JULY 29, 2024

Enter AI-generated search engines. AI search engines are search engines that use some combination of web crawlers, innate artificial intelligence, and user data to improve users’ search experiences and provide more pertinent responses. Still, Gemini is a separate tool that can be used for specifically AI-generated responses.

Price 132

Price User-Generated Place Product 132

Search Engine Land

AUGUST 1, 2024

This will be even more true in 2024, given how rapidly AI and tools like ChatGPT, Gemini and Copilot are building a presence in how people find information and how much they trust it. mobile users use voice search every day. Brand consistency is likely to become even more important as generative search expands.

SEO 98

SEO PR User-Generated Education 98

Martech

OCTOBER 2, 2024

The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. Some of the new tools have generative AI creative capabilities, allowing brands to create and improve visual assets. Promotions. The deals ads module promotes discounts and sales events to users in their Home Feeds.

Shoppers 123

Shoppers User-Generated Price Promotion 123

Hubspot Marketing

SEPTEMBER 9, 2024

However, the specifics can differ dramatically based on age and generation. Let’s break down some of each generation’s most prominent content consumption habits based on data and how to shape your strategy with them in mind. Content Consumption Habits By Generation To be real, I don’t like to put anyone in a box.

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Buffer Marketing

JULY 22, 2024

But it has a “sponsored,” “promoted,” “boosted,” or any similar label attached to disclose the post is an ad. In that case, your marketing strategy for both organic and paid efforts should be to promote discounts, discuss the benefits of your products, and redirect people to your store.

Advertising 102

Advertising Advertisers Gen Z Social Media Marketing 102

Buffer Marketing

NOVEMBER 14, 2024

Cross-promote your Instagram handle on other channels 5. Use  free hashtag generators  to help you find relevant hashtags for your Instagram post. ⚡ Pro-tip: Use brand-specific hashtags to collate all user-generated content (UGC) about your small business in a single place. Avoid buying fake followers 2.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses.

Transform 126

Transform User-Generated SEO Branding 126

Sprout Social

SEPTEMBER 17, 2024

Whenever you’re running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Promote your products on social media. Keep the excitement high by posting discount codes, special offers, and promotions. Cross-promotion is key. Don’t be shy.

Retail 122

Retail Shoppers User-Generated Customer Journey 122

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?

Gen Z 98

Gen Z Branding User-Generated Influencer Marketing 98

Marketing Insider Group

AUGUST 13, 2024

Estimates by Statista suggest the global travel and tourism industry will bring in more than $900 billion in revenue in 2024, so you’ll want to ensure you get a piece of that pie. Posting stunning photos of destinations, sharing travel tips, or running contests can increase your brand’s visibility and encourage user engagement.

Content Marketing 125

Content Marketing Transform User-Generated Marketers 125

Sprout Social

MAY 14, 2025

million social media users, its estimated around 76% of Australians are actively engaged on social networks. But how can brands effectively reach these users? From generational trends to platform preferences, we cover the must-know details about Aussie social users and their online behaviours.

Gen Z 72

Gen Z Millennials User-Generated Entertainment 72

Hootsuite

FEBRUARY 27, 2025

Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling). users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok. YouTube user statistics Wondering what YouTubes user base looks like?

Gen Z 104

Gen Z User-Generated Marketing Marketers 104

Martech

AUGUST 5, 2024

I am the first generative AI chatbot for marketing technology professionals. Lead magnets: Use lead magnets such as ebooks, exclusive reports, or free trials that require users to provide their contact information in exchange for access. For this prompt, try selecting the Demand/Lead generation expert. Updated answer: Sure!

Whitepaper 123

Whitepaper User-Generated eBook Analytics 123

Search Engine Land

JULY 16, 2024

Examine the rise of AI-generated content spam and scams. Creativity and accuracy These generative AI models have been trained on content created on the web by individuals, and the content generated by these machines re-elaborates someone else’s creativity and lacks any recognition or attribution. In the U.S.,

Transform 110

Transform User-Generated New Technology Promotion 110

Animalz blog

APRIL 24, 2025

Base Layer: Traditional SEO Traditional SEO focuses on delivering relevant content and a user-friendly site experience to your ICP audience. Search experiences change as users adopt AI, but traditional SEO should remain your top priority. They generated hundreds of positive reviews. A particular subreddit praises their product.

PR 108

PR Shipping User-Generated SEO 108

Martech

JULY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. This means that users can directly access and import assets from the DAM into the CMS without needing to download and upload files manually. It’s free and includes multiple expert personas to choose from, as well as an image generator. Processing.

Management 120

Management eCommerce CRM User-Generated 120

Martech

JULY 24, 2024

The 2024 Summer Olympics open in Paris on Friday. P&G brands will be leveraging social media to generate organic content by athletes and their fans throughout the Olympics, according to SponsorUnited. Leverage digital channels to create unique fan experiences Engaging sports fans in 2024 goes far beyond the site of the competition.

Gen Z 118

Gen Z Fashion Entertainment Marketers 118

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated 130

User-Generated Food Transform Marketing 130

Hubspot Marketing

NOVEMBER 4, 2024

The platform has gone from a simple feed of blurry photos for our friends to a powerhouse for businesses looking to build awareness, generate leads, and sell. Table of Contents Are Instagram Shopping tools effective in 2024? of Instagram users report following or researching brands and products on the app.

Product 111

Product User-Generated eCommerce Shipping 111

illumin

JANUARY 14, 2025

Hootsuites 2024 Social Media Trends Report suggests that 63% of marketers already consider cross-channel marketing a priority. In a 2024 Nielsen study , brands that run cross-channel campaigns see a 24% increase in brand recall and a 17% increase in purchase intent, underscoring the effectiveness of integrated strategies.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Hootsuite

OCTOBER 9, 2024

Customer advocacy is the practice of nurturing relationships with your happiest, most loyal customers with the goal that they’ll promote your brand and recommend it to others. In fact, 34% of consumers say “too much self-promotion” is a major turn-off in how they perceive brands on social.

Customer 113

Customer Food Transform Health 113

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Key demographic details include: 44% of Reddit users fall into the 18-29 age group. As of the third quarter of 2024, 59.8%

Branding 86

Branding Gen Z Pharmaceutical Health 86

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Reddit has a user base of just over 500 million and is expected to keep increasing at its usual ~10% annual growth rate. Reddit is… interesting.

Marketing 98

Marketing Marketers Promotion User-Generated 98

Hootsuite

NOVEMBER 28, 2024

Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? It’s true: 75% of weekly Pinterest users say they’re always shopping.

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Sprout Social

JANUARY 22, 2025

You also dont have to look hard to find brands networking and promoting their presence at events on the platform. Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin. Especially if you have a B2C audience, you shouldnt go to the platform promoting coupons and deals for your products.

Marketing Strategy 130

Marketing Strategy Content Marketing Thought Leadership Marketing 130

Orbit Media Studios

OCTOBER 30, 2024

Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP). Disruption : The flood of AI-generated content will overwhelm both users and algorithms. Disruption one! Source This is not going to improve.

SEO 107

SEO Branding User-Generated PR 107

illumin

AUGUST 22, 2024

2024’s US presidential race is forecast to generate a record-breaking $12 billion in ad spend. With so much on the line in 2024, how can advertisers properly measure data for their next political campaign? They do this using the natural variations in aggregate data rather than user-level data. What are MMMs?

Advertising 98

Advertising Advertisers Marketing Mix User-Generated 98

Sprout Social

JANUARY 27, 2025

Whenever youre running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Promote your products on social media. Keep the excitement high by posting discount codes, special offers, and promotions. Cross-promotion is key. Dont be shy.

Retail 95

Retail Shoppers User-Generated Customer Journey 95

Sprout Social

MARCH 27, 2025

Forty-six percent of Australians have purchased an item after seeing an influencer promote it. Fifty-two percent of Australians aged between 18 and 29 are likelier to purchase a product promoted by an influencer. As of January 2024, Australia has 25 million internet users and 20 million social media users.

Influencer Marketing 97

Influencer Marketing Marketers Marketing User-Generated 97

Buffer Marketing

OCTOBER 29, 2024

As Instagram focuses more on diverse forms of content beyond images, understanding which post types generate the highest engagement becomes crucial. Engagement-heavy posts are more likely to appear at the top of your followers' feeds because Instagram wants to show users content they are most likely to interact with.

User-Generated 128

User-Generated Analytics Finance Education 128

Sprout Social

NOVEMBER 4, 2024

According to Sprout Social’s 2024 Social Media Content Strategy Report , social media users connect and consume content differently across social platforms. According to the 2024 Content Benchmarks Report , brands published 10 posts per day across social networks in 2023. Tailor content to each platform Know your audience.

Whitepaper 120

Whitepaper User-Generated Thought Leadership Copywriting 120