Hootsuite

SEPTEMBER 11, 2024

This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. Keep reading for fresh 2024 benchmarks for the healthcare, pharma, and biotech industries that will help you understand how your social results stack up right now. Instagram: 5% X (Twitter): 3.4%

User-Generated 117

User-Generated Social Media Marketing Analytics Management 117

Sprout Social

SEPTEMBER 17, 2024

promotions, behind-the-scenes, user-generated content) will help engage your audience and keep them interested in your brand. Start scheduling your Instagram Stories Since its launch in 2016, Instagram Stories has been a popular feature for social media marketers.

Social Media Marketing 134

Social Media Marketing User-Generated Branding Promotion 134

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now.

Branding 122

Branding Social Media Marketing User-Generated Advertisers 122

Hootsuite

SEPTEMBER 16, 2024

That’s where social media benchmarks come into play. Keep reading for fresh 2024 benchmarks for the education sector that will help you put your results in perspective. Psst: Once you grab your benchmarks, head to our guide to using social media for marketing in education to find out how to action these insights. #1

Education 109

Education User-Generated Social Media Marketing Analytics 109

SocialPilot

JULY 24, 2024

Make ROI and data-driven decisions: Social media success goes beyond these vanity metrics. Tracking KPIs such as website traffic, lead generation, and conversions originating from social media helps you understand the true ROI of your social media efforts. Applause rate What’s an applause rate?

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertisers 111

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Selecting the right social media platforms depends on understanding your target audience, aligning with marketing goals, and conducting competitive analysis to identify effective channels for maximizing reach and engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

SocialPilot

DECEMBER 23, 2024

2024 was a year of solving real problems, making bold moves, and, honestly, having a bit of fun along the way. SocialPilot Reviews: Simplifying Reputation, Amplifying Impact SocialPilot marked a monumental launch in 2024 with the new SocialPilot Reviews, redefining how businesses manage and generate online reviews.

User-Generated 97

User-Generated Analytics Management Branding 97

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. Enter: Social media advertising. How does social media advertising fit into social media marketing?

Advertisers 102

Advertisers Advertising Gen Z Social Media Marketing 102

Buffer Marketing

NOVEMBER 14, 2024

💡 Remember : If you’re a small business, remember that your social media marketing voice shouldn’t differ vastly from your general brand voice. Use  free hashtag generators  to help you find relevant hashtags for your Instagram post.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Buffer Marketing

SEPTEMBER 23, 2024

At Buffer, we recently embarked on an ambitious project: uncovering the best times to post on every major social network in 2024.  Specific timeslots see more engagement than others, which is an important consideration in your  social media marketing strategy. and Tuesday at 9 a.m.

Analytics 115

Analytics User-Generated Social Media Marketing Education 115

SocialPilot

FEBRUARY 3, 2025

Social media is no longer just a place to be. And building a strategic social media marketing funnel is the thriving secret for brands that succeed. billion social media users globally, your target audience is bigger than ever, but so is your competition. ” SocialPilot Marketing Team.

Social Media Marketing 73

Social Media Marketing User-Generated Marketing Marketers 73

Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. The post Essential KPIs to measure generative AI’s success in marketing appeared first on MarTech.

User-Generated 130

User-Generated Social Media Marketing Marketing Marketers 130

Hootsuite

NOVEMBER 28, 2024

Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. And it doesn’t hurt that it’s Megan Thee Stallion’s favorite app. The strategy? One-of-a-kind, trackable links attached to Pins.

Gen Z 122

Gen Z Affiliate Marketing Fashion Social Media Marketing 122

Buffer Marketing

APRIL 7, 2025

Saves on Instagram, pins on Pinterest, and comments on YouTube all count as engagement, but they reflect different user behaviors and levels of intent. To determine where users are engaging the most, we analyzed average engagement rates across eight major social platforms over a one-year timeframe. Not all engagement is public.

User-Generated 125

User-Generated Branding Advertisers Advertising 125

Buffer Marketing

SEPTEMBER 16, 2024

When it comes to  social media platforms , Facebook is as crowded as they come. The social network currently has a staggering 3 billion active users — so almost a third of the world population has a Facebook account they use regularly.  with engagement petering out as the weekdays wear on. 

User-Generated 117

User-Generated Analytics Social Media Marketing Place 117

SocialPilot

JULY 16, 2024

Twitter (now X) wants its users to post more because of its ephemeral nature. In fact, social media statistics reveal that 500 million posts are sent per day—that’s like 6,000 posts each second! But now, citing users’ feedback, Twitter allows people to switch their feeds from “Top-ranked post” to “Latest post post” in a click.

Analytics 106

Analytics User-Generated Social Media Marketing Branding 106

SocialPilot

SEPTEMBER 5, 2024

We live in a world where 72% of potential travelers use social media to research and plan their vacations before they even pack a bag, which is why simply having a presence on social media isn’t enough. SocialPilot is the social media management partner for several travel agencies and businesses.

Promotion 107

Promotion Social Media Marketing User-Generated SEO 107

Hootsuite

APRIL 9, 2025

With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. This article will share ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list. What is social media marketing automation (and why should you care)?

Social Media Marketing 115

Social Media Marketing User-Generated Influencer Marketing Management 115

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. YouTube was the only major platform that saw an increase.

Advertisers 120

Advertisers Advertising Retail eCommerce 120

Hootsuite

JANUARY 31, 2025

2024 was a big year for new and emerging artists and it wasnt without controversy. I say this as someone who was out on the streets doing Thumbs promo in 2016: it is hilarious that Sabrina Carpenter got a Best New Artist nomination in 2024. cumulative engagement in 2024. Who was social medias Best New Artist?

User-Generated 112

User-Generated Social Media Marketing Management Branding 112

Hootsuite

JANUARY 15, 2025

Plus, they help us understand LinkedIn’s impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. As we enter 2025, let’s look at some key LinkedIn statistics you need to know to inform your LinkedIn social media strategy. Source: LinkedIn 5.

User-Generated 117

User-Generated Education Real Estate Transform 117

Hubspot Marketing

JULY 12, 2024

Don't believe me, well consider this: 86% of social media marketers believe having an active community is critical to brands’ success on social media in 2024. It can generate unique user-generated content. Furthermore, 60% say their companies are already building such communities.

Management 108

Management User-Generated Entertainment Social Media Marketing 108

Martech

JULY 10, 2024

These changes aim to protect younger users and increase overall ad transparency, potentially impacting how advertisers reach and engage with TikTok’s audience. It’s also an example of a social platform choosing to build stronger guardrails for user privacy rather than having those guardrails imposed on them by legislators.

User-Generated 117

User-Generated Advertising Advertisers Branding 117

Hubspot Marketing

JANUARY 22, 2025

Some of the perks of organic social media? Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick. Its social proof of everything you claim. Organic Marketing Examples 1. Canva: Blog You know who has terrific organic blog content?

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling). YouTube is the most popular social media platform in the U.S.

Gen Z 109

Gen Z User-Generated Marketing Marketers 109

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 121

Retail Shoppers User-Generated Customer Journey 121

Martech

JANUARY 16, 2025

The problem for any company creating these generative AI systems is the more people use them, the more it costs. Consider: OpenAI’s ChatGPT has more than 300 million weekly active users more than any other pure GenAI company. Spotify went positive thanks to laying off 2,000 people and cutting its marketing budget.

Non-Profit 114

Non-Profit Direct Mail eCommerce User-Generated 114

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns.

Influencer Marketing 127

Influencer Marketing Key Performance Indicator Transform Marketing 127

Hootsuite

OCTOBER 9, 2024

The key: Social media listening (keep reading). How do social listening and customer advocacy work together? In 2024, social media platforms are the place for consumers to voice their opinions and influence others. Get started Do it better with Hootsuite , the all-in-one social media tool.

Customer 117

Customer Food Transform Health 117

Buffer Marketing

MARCH 26, 2025

In October 2024, I participated and generated 300,000 impressions across 31 posts. Despite generating "only" 83,000 impressions (compared to October’s 300,000), the quality of engagement landed me my first brand partnership just 21 days in. This wasn't my first Creator Camp rodeo.

Transform 104

Transform User-Generated Entertainment Branding 104

Sprout Social

FEBRUARY 28, 2025

Social touches every aspect of how businesses operate and grow. For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions. Overall social media user base: 79% of the total UK population (54.8

Gen Z 86

Gen Z Millennials Social Media Marketing User-Generated 86

Orbit Media Studios

OCTOBER 30, 2024

Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP). Disruption : The flood of AI-generated content will overwhelm both users and algorithms. Disruption one! Source This is not going to improve.

SEO 107

SEO Branding User-Generated PR 107

Martech

JULY 24, 2024

The 2024 Summer Olympics open in Paris on Friday. What does this mean for marketers? P&G brands will be leveraging social media to generate organic content by athletes and their fans throughout the Olympics, according to SponsorUnited. Coca Gauff and Little Simz in a recent Bose campaign. Image: Bose.

Gen Z 117

Gen Z Fashion Entertainment Marketing 117

Sprout Social

MARCH 28, 2025

A/B testing is a traditional marketing approach that can work well on social media, too. Instagram trial reels, a feature that began testing and rolled out globally in 2024, is aiming to give brands and creators an A/B style function to try new video ideas, multiple variations of videos and more.

User-Generated 103

User-Generated Traditional Marketing Social Media Marketing Branding 103

Martech

AUGUST 5, 2024

I am the first generative AI chatbot for marketing technology professionals. Lead magnets: Use lead magnets such as ebooks, exclusive reports, or free trials that require users to provide their contact information in exchange for access. For this prompt, try selecting the Demand/Lead generation expert. Processing.

Whitepaper 122

Whitepaper User-Generated eBook Analytics 122

Sprout Social

JANUARY 29, 2025

The role of AI in content marketing AI is set to play an integral part in almost all aspects of content marketing, even as misconceptions abound that AI is mainly for generating content. This growing change isn’t lost on marketers. Here’s a quick look at the many ways in which AI helps in content marketing.

Content Marketing 131

Content Marketing Transform User-Generated Marketing 131