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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

Based on insights from 281 marketing leaders (99% at VP-level or higher) at for-profit U.S. companies, findings highlight critical trends shaping marketings strategic direction in 2025. AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2%

Transform 130
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What makes content go viral, backed by research

Martech

The viral emotions driving brand engagement Up to 70% of journalists say PR pros are important to the success of their jobs, yet 49% of journalists seldom or never respond to PR pitches, according to Muck Rack’s State of Journalism 2024. So, where’s the disconnect? not just “Oh, that’s interesting.”

PR 135
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How social listening increases customer advocacy: 6 examples

Hootsuite

In 2024, social media platforms are the place for consumers to voice their opinions and influence others. — Notion (@NotionHQ) September 11, 2024 That way, you can better your offering and relationship with buyers. In other words: They embraced their “Belly Dance” TV ad’s transformation into a viral meme.

Customer 113
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The Role of Reporting & Analytics in Modern CRM Systems

Marketing Insider Group

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. CRM reporting transforms raw data into actionable insights that help companies develop better business strategies and drive overall growth. What is CRM Analytics?

CRM 115
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Lusha Product Updates: November 2024

Lusha

That’s why we’re here to help make December a little easier with smarter prospecting tools, seamless integrations, and updates designed to help you close 2024 like a sales superhero. Join us for our upcoming webinar on Thursday, December 17, 2024, at 11:00 AM ET! The post Lusha Product Updates: November 2024 appeared first on Lusha.

Product 52
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The role of artificial intelligence in business in 2024

Sprout Social

Let’s explore the core AI functionalities transforming businesses today, from machine learning and natural language processing to deep learning for AI automation. Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. Which functions of AI are used in business?

Transform 142
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Mastering LinkedIn Ads: Transforming Clicks into Clients

Duct Tape Marketing

Mastering LinkedIn Ads: Transforming Clicks into Clients written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with AJ Wilcox In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked , a company specializing in LinkedIn Ads account management.