Sprout Social

MARCH 28, 2025

A/B testing is a traditional marketing approach that can work well on social media, too. Instagram trial reels, a feature that began testing and rolled out globally in 2024, is aiming to give brands and creators an A/B style function to try new video ideas, multiple variations of videos and more.

User-Generated 98

User-Generated Traditional Marketing Social Media Marketing Branding 98

Search Engine Land

FEBRUARY 21, 2024

Omnichannel marketing In the current marketing ecosystem, omnichannel marketing is not a choice but a necessity. Video marketing Short videos on apps like TikTok and Reels are super popular and grab attention quickly. This builds trust and credibility when others look for info online.

Customer Journey 112

Customer Journey SEO Customer Transform 112

Marketing Insider Group

FEBRUARY 5, 2024

(Forbes) 73% of marketers find social media to be effective for their business. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

verse.ai

OCTOBER 1, 2024

LinkedIn for B2C content marketing Traditionally, LinkedIn is used for B2B marketing. However, in 2024, LinkedIn is the most popular social media platform used for B2C marketing; 93% of B2C marketers use LinkedIn. 95% see increased brand awareness through video marketing.

B2C 59

B2C Content Marketing CRM Marketers 59

Spiralytics

MAY 30, 2024

million social media users as of January 2024, making up 73.4% Time spent per month: 32 hours and 40 minutes [2] YouTube is the world’s largest video-sharing platform—offering a vast range of content including music videos, tutorials, vlogs, and educational videos. In early 2024, Instagram had 21.35

Entertainment 52

Entertainment Fashion User-Generated Social Media Marketing 52

Spiralytics

APRIL 23, 2023

This is where digital marketing comes into play. Like traditional marketing, digital marketing constantly evolves and creates new opportunities for businesses to grow and improve. Global influencer marketing was valued at $16.4 Spending on influencer marketing is anticipated to increase by 15.9%

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hubspot Marketing

NOVEMBER 21, 2024

My initial skepticism turned to curiosity as I saw how they were connecting with audiences in ways our traditional content never had. That‘s when it hit me: B2B video marketing isn’t just another checkbox in our marketing strategy — it's a fundamental shift in how we engage with our audience.

Video Marketing 126

Video Marketing Marketing Strategy Transform B2C 126