Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses.

Transform 126

Transform User-Generated SEO Branding 126

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. Instagram is also a powerhouse for shopping and e-commerce.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

SEPTEMBER 12, 2024

In The 2024 Social Media Content Strategy Report, we surveyed over 4,500 consumers in the US, UK, Canada, Australia and Ireland to learn more about what consumers want from brands across various social networks. Social media users flock to every network for different needs and purposes. You should meet your audience where they are.

Management 136

Management User-Generated Key Performance Indicator Transform 136

Martech

JULY 30, 2024

Generative engine optimization (GEO) is how marketers can catch this wave. Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? User experience: Both prioritize creating content that is engaging, easy to find and navigate.

Transform 113

Transform User-Generated SEO Digital Marketing 113

Martech

AUGUST 6, 2024

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. Google’s own efforts with generative search have shown it isn’t yet ready for prime time. Even with more choices offered, user inertia alone would leave Google and Chrome with enormous market share. Processing.

Advertising 135

Advertising Advertisers Non-Profit Transform 135

Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. How genAI reshapes martech and delivers tangible value GenAI is transforming the landscape in three distinct ways. Isolated genAI solutions (indie tools). Data-driven insights. never tried).

Copywriting 127

Copywriting Transform PR User-Generated 127

Marketing Insider Group

OCTOBER 23, 2024

AI analyzes user behavior and campaign data in real-time, enabling smarter, more targeted social media strategies. By leveraging AI, marketers can process vast amounts of data at scale, identify patterns in user behavior, and make real-time adjustments to campaigns. This reduces wasted ad spend and increases conversion rates.

Social Media Marketing 72

Social Media Marketing Transform User-Generated Customer loyalty 72

Martech

JANUARY 16, 2025

AI tools are transforming how marketers research, write and make decisions. ChatGPT, Claude, Co-pilot and even Google offer an AI search version available to most users. If, as the AI experts state, we are building System 1 AI models, users risk making the same mistakes using AI as they might make in day-to-day decision-making.

Transform 129

Transform User-Generated CMO Marketing 129

Martech

AUGUST 8, 2024

The insights below will help you evaluate the current martech stack and identify the 20% of tools that generate 80% of your results, setting the stage for optimizing your martech operations. Take our brief 2024 MarTech Replacement Survey It can be a game changer when it comes to marketing technology stacks. Then, rank them.

Key Performance Indicator 123

Key Performance Indicator Transform User-Generated CMO 123

Vertical Response

OCTOBER 6, 2024

Why Black Friday Email Marketing is Crucial for 2024 Black Friday has earned its reputation as the busiest shopping day of the year, and for good reason. The aim is to generate excitement and urgency, keeping your audience eagerly awaiting your Black Friday deals. On Black Friday 2022, Shopify merchants raked in a staggering $9.3

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

Search Engine Land

JULY 16, 2024

Examine the rise of AI-generated content spam and scams. These applications significantly transformed the digital landscape, though not always in everyone’s best interest. AI-generated content spam and scams Large companies are not the only ones using this new technology irresponsibly. In the U.S., this number is 360.

Transform 110

Transform User-Generated New Technology Promotion 110

Buffer Marketing

MARCH 26, 2025

In October 2024, I participated and generated 300,000 impressions across 31 posts. Despite generating "only" 83,000 impressions (compared to October’s 300,000), the quality of engagement landed me my first brand partnership just 21 days in. This wasn't my first Creator Camp rodeo.

Transform 106

Transform User-Generated Entertainment Branding 106

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Knowledge graphs.

Transform 116

Transform User-Generated SEO Communications 116

Marketing Insider Group

AUGUST 13, 2024

No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers. Travel companies can use blog posts, social media updates, videos, user-generated content, and email newsletters to engage potential travelers and showcase unique experiences.

Content Marketing 125

Content Marketing Transform User-Generated Marketing 125

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Hootsuites 2024 Social Media Trends Report suggests that 63% of marketers already consider cross-channel marketing a priority. Dont feel like youre prepared?

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. The role of AI in content marketing AI is set to play an integral part in almost all aspects of content marketing, even as misconceptions abound that AI is mainly for generating content. This growing change isn’t lost on marketers.

Content Marketing 126

Content Marketing Transform User-Generated Marketing 126

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns.

Influencer Marketing 127

Influencer Marketing Key Performance Indicator Transform Marketing 127

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated 129

User-Generated Food Transform Marketing 129

Hubspot Marketing

DECEMBER 10, 2024

Table of Contents Why Startups Need SEO in 2024 Why AI Overviews and AI-Powered Search Engines Matter for SEO How to Do SEO for Startups Expert Startup SEO Tips Why Startups Need SEO in 2024 There are many reasons startups need SEO in 2024, but Ill share my top four. SEO drives business growth. Heres an example.

SEO 128

SEO Gen Z Finance Transform 128

Search Engine Land

OCTOBER 4, 2024

Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced. From: To: This physical enlargement represents a fundamental shift in how users can interact with search engines.

Advertisers 102

Advertisers Advertising Transform User-Generated 102

Hootsuite

JANUARY 15, 2025

Plus, they help us understand LinkedIn’s impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. LinkedIn is available in 36 languages This allows many global users to access the network in their native language. of LinkedIn users identify as men and 43.6%

User-Generated 111

User-Generated Education Real Estate Transform 111

Hootsuite

OCTOBER 9, 2024

In 2024, social media platforms are the place for consumers to voice their opinions and influence others. — Notion (@NotionHQ) September 11, 2024 That way, you can better your offering and relationship with buyers. In other words: They embraced their “Belly Dance” TV ad’s transformation into a viral meme.

Customer 108

Customer Food Transform Health 108

Martech

DECEMBER 18, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt Tell me why advisory and consulting is necessary for CX transformation programs. Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1.

Transform 110

Transform Customer eCommerce Key Performance Indicator 110

Search Engine Land

AUGUST 28, 2024

However, users searching for “Google alternatives” has increased by 7% year-on-year (mainly driven by a big spike at the end of May), with the U.S. ERNIE (Enhanced Representation through kNowledge Integration) is an AI language model developed by Baidu that leverages knowledge graphs to enhance natural language understanding and generation.

SEO 93

SEO Transform Automobile Real Estate 93

SocialPilot

JULY 17, 2024

Social Media Benchmarks by Industry The social media landscape is vast and constantly transforming. User-generated content and influencer collaborations are playing a significant role in increasing brand visibility and engagement. We have covered all major industries and shared vital metrics that you should know.

Transform 64

Transform Food Education Fashion 64

Sprout Social

SEPTEMBER 17, 2024

Gather feedback from your social customers Navigating the world of social media in the retail sector in 2024 involves much more than just promoting the latest deals and discounts. These environments are ideal for sharing feedback, generating ideas, and engaging in dialogue, all of which strengthen their loyalty to your brand.

Retail 121

Retail Shoppers User-Generated Customer Journey 121

Search Engine Land

SEPTEMBER 21, 2023

Microsoft Advertising has unveiled a series of new generative AI tools for advertisers. The new features, Conversational Ad experiences, Ads for Chat API, and Copilot, are part of the tech giant’s mission to transform search and advertising with generative AI. Generative AI represents a massive opportunity for all.

Transform 109

Transform Advertising Advertisers Retail 109

Scoop.it!

NOVEMBER 7, 2024

As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there. Other types of AI have been successfully integrated into marketing workflows in years past—generative AI just has yet to make that leap successfully.” By 2024, that number jumped to 9%.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Buffer Marketing

JANUARY 13, 2025

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). And as he also predicted, there has been backlash as users wonder who and what this push is for. We’re also watching things like the U.S.

Gen Z 127

Gen Z Transform User-Generated Analytics 127

Sprout Social

DECEMBER 16, 2024

As we map out Sprouts continuous evolution , we are focused on providing an even more effortless and cohesive user experience. This award is a reflection of not only the exceptional work Team Sprout puts in every day, but of the way our customers are transforming their businesses with the power of social.

Product 71

Product Transform Influencer Marketing User-Generated 71

Search Engine Land

JULY 11, 2024

As AI-generated content becomes more prevalent and sites like Reddit are dominating , original research is at its most necessary. The Trevor Project: 2024 U.S. How can we better match user intent when they are searching online? By integrating data into a compelling narrative, you can transform raw numbers into a powerful tool.

Whitepaper 112

Whitepaper SEO Transform Health 112

Marketing Insider Group

JUNE 18, 2024

Image Source But as we stride into 2024, does this classic model still hold water? With digital transformation reshaping consumer behavior and the emergence of new marketing channels , it’s essential to reassess traditional methods. Digital Transformation Digital transformation profoundly impacts sales strategies.

Transform 122

Transform Direct Mail Customer Journey User-Generated 122

Martech

JUNE 10, 2024

Addressing the keynote audience at PegaWorld 2024, Trefler was describing Pega GenAI Blueprint, a solution designed to materially advance his longstanding vision of the autonomous (i.e. The Hub, which has been central to Pega’s customer engagement offering for a number of years, uses statistical AI, not generative AI.

Transform 87

Transform User-Generated Analytics Product 87

Customers.ai

NOVEMBER 21, 2024

Tactic 1: Use User-Generated Content (UGC) to Build Trust How UGC Boosts Meta Ad Engagement People trust other people more than they trust brands. User-generated content adds a layer of authenticity to your Meta ads, making them feel less like marketing and more like a recommendation from a friend. Let’s take a look.

Transform 83

Transform User-Generated Outbound Marketing Product 83

Hubspot Marketing

APRIL 23, 2025

UGC: Customer reviews, unboxing videos, testimonials, and any content created by real users. billion in 2024. She told me about a product launch where they heavily relied on PR and assumed media coverage alone would generate conversions. In each video, they compare name-brand and Coscto-brand alcohol.

PR 94

PR User-Generated Transform Thought Leadership 94

Buffer Marketing

OCTOBER 31, 2024

When it comes to hashtags, the social media platform recommends no more than five, but the research from HubSpot found that posts that used over 11 hashtags seem to resonate the most with Instagram users. Before-and-after transformations Everyone loves a good transformation story.

Transform 116

Transform PR Product User-Generated 116

Martech

JULY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. This means that users can directly access and import assets from the DAM into the CMS without needing to download and upload files manually. It’s free and includes multiple expert personas to choose from, as well as an image generator. Processing.

Management 120

Management eCommerce CRM User-Generated 120