Martech

NOVEMBER 6, 2024

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Let’s recap the biggest HubSpot updates for October 2024.

CRM 104

CRM Transform User-Generated Management 104

Rock Content

DECEMBER 18, 2023

As we step into the year 2024, it’s undeniable that Artificial Intelligence (AI) is now and forever a part of our daily routines for crafting compelling marketing strategies. Enter our Top 5 AI Tools for Marketing in 2024. AI Content Idea Generator (for content writing) ?Pricing: Canva (for image editing) ?

Transform 97

Transform Price User-Generated CRM 97

Hubspot Marketing

SEPTEMBER 24, 2024

Two Paths for AI to Drive Growth: Acceleration and Transformation So how do go-to-market professionals address these challenges? That’s why the internet and smartphones were so transformative — they addressed fundamental needs like information access and human connection. And soon, they’ll be using it for transformation.

Transform 83

Transform Customer Journey User-Generated Customer 83

Martech

OCTOBER 9, 2024

Status : Beta Applicable HubSpot Hubs : All Hubs Applicable HubSpot Tiers : All Tiers Copilot is available to all HubSpot users at all hubs and tiers. How it helps you This tool accelerates the content creation process by generating first drafts for multiple content types in a fraction of the time.

Product 115

Product Real Estate CRM Transform 115

Search Engine Land

DECEMBER 21, 2023

In 2023, we witnessed the rise of AI-powered search and significant evolution of the SERPs with the arrival of Google’s Search Generative Experience, as well as Bing Copilot (formerly Bing Chat). We expect to see its full potential unleashed on Google Search in 2024. Want to get into the AI-generated answer (or snapshot)?

Real Estate 119

Real Estate Transform User-Generated Customer Journey 119

Martech

FEBRUARY 27, 2024

AI is going to completely transform marketing. New vendors are emerging with AI-enabled applications; seemingly overnight we’ve seen an explosion in generative AI applications. 2024 is the year to prepare 2024 is going to be a preparatory year for the marketing evolution and innovation to come.

Transform 110

Transform CMO User-Generated Customer loyalty 110

Sprout Social

FEBRUARY 29, 2024

Let’s explore the core AI functionalities transforming businesses today, from machine learning and natural language processing to deep learning for AI automation. And semantic search helps provide a contextual understanding of a query input by a user. Content generation AI is also impacting content creation and the way we write.

Transform 129

Transform User-Generated Analytics Market Trends 129

Martech

AUGUST 12, 2024

How it helps you This update allows marketers to engage in live, two-way conversations with customers, transforming SMS into a powerful relationship-building tool. How it helps you For teams where every salesperson must generate and manage their pipeline, this update is big.

CRM 119

CRM Health User-Generated Transform 119

Martech

AUGUST 22, 2024

Some will hire expensive consultants and embark on a massive AI transformation. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure. 4 use cases for applying AI to marketing 1.

Transform 132

Transform Copywriting User-Generated Marketing 132

Search Engine Land

MARCH 6, 2024

This article explores top practices and insightful tips for creating successful paid search ads in 2024, leveraging historical data, incorporating engaging visuals and aligning messaging across multiple channels. Many accounts in 2024 are still serving both standard text ads and expanded text ads.

User-Generated 120

User-Generated Transform Advertising Advertisers 120

Search Engine Land

JANUARY 19, 2024

Major shifts in 2024 will disrupt the PPC industry. Meanwhile, automation through AI will transform campaign types, creative, and search engine results pages. This article outlines seven key areas to evolve your PPC advertising approach in 2024 so you’re better prepared for what’s ahead.

Advertising 94

Advertising Advertisers Transform User-Generated 94

Hubspot Marketing

DECEMBER 12, 2023

Here’s the seven must-know AI tips you need to start off 2024 strong, with resources, examples, and advice from experts. 7 Essential AI Insights for Marketers in 2024 1. 8:30 AM: Review performance metrics from previous campaigns; ChatGPT generates a summary of the data, highlighting metrics and making reporting a breeze.

Transform 110

Transform User-Generated Marketing Marketers 110

Rock Content

DECEMBER 16, 2023

Here’s a closer look at some of the content marketing trends to know about for 2024 and beyond. Here, we’ll look closer at some of the most talked about and highly anticipated trends coming around the bend in 2024 and discuss some strategies for successfully navigating these changes. Let’s go over some of the possibilities.

Market Trends 96

Market Trends Content Marketing Marketing Marketers 96

Sprout Social

JANUARY 23, 2024

topicals 2024 ✨ A new season of Topicals! View this post on Instagram A post shared by TOPICALS (@topicals) According to Sprout Social Listening data from December 5th, 2023, to January 5th, 2024, consumer sentiment of Topicals was 91% positive, gradually increasing toward the end of December when the brand trip to Ghana started.

Branding 120

Branding Transform User-Generated Communications 120

Sachs Marketing Group

DECEMBER 18, 2023

There are some exciting 2024 digital marketing trends on the horizon! This article explores some of the most exciting 2024 digital marketing trends to explore next year. 2024 Digital Marketing Trends As we approach 2024, the digital marketing landscape continues evolving rapidly, presenting challenges and opportunities.

Digital Marketing 98

Digital Marketing Market Trends User-Generated Transform 98

Search Engine Land

JANUARY 9, 2024

As we begin to navigate our SEO strategies in 2024, it’s time to embrace these tools and supercharge our SEO tool stack. Top use cases: Use Google to brainstorm content ideas and generate optimized content. Don’t sleep on using Google itself to generate titles and meta descriptions. Take the guesswork out of schema markup.

SEO 109

SEO Transform User-Generated Price 109

Lusha

JULY 4, 2024

It’s about time prospecting got a major upgrade that reflects how we work in 2024. Transform your prospecting flow with an intuitive free-text search. The new Flex Search is currently in beta, and we’re offering exclusive early access to a limited number of users. Haaaaave you met the new Flex Search ?

Product 52

Product Transform CRM Finance 52

Buffer Marketing

JANUARY 22, 2024

“This year is going to be transformative!” But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

Gen Z 131

Gen Z Entertainment Transform User-Generated 131

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B. Get MarTech!

Transform 110

Transform Marketing Marketers User-Generated 110

Hootsuite

JANUARY 10, 2024

AI marketing software can help draft content, generate SEO-friendly social captions, repurpose a blog post into a video, suggest an ad strategy, and so much more. Read on for our master list of the best AI marketing tools for 2024. With the right software, companies with minimal resources can compete with the big boys.

Price 116

Price User-Generated Copywriting Marketing 116

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B.

Transform 108

Transform Marketing Marketers User-Generated 108

Rock Content

JANUARY 9, 2024

The road from 2023 to 2024 The marketing and content world has never been more dynamic. One big theme for 2024 is the continued rise of AI. But here’s the exciting part: 2024 will be about finding the sweet spot, blending the efficiency of AI with the magic touch of human creativity. Meanwhile, Google’s playing defense.

User-Generated 98

User-Generated Transform Advertising Advertisers 98

Search Engine Land

FEBRUARY 19, 2024

As you think about digital transformation, consider integrating various disjointed systems to centralize customer data as your golden currency. This article discusses the top areas location-based businesses need to focus on in 2024 and key metrics to measure performance and success. Having proper schema structure on your website.

Gen Z 111

Gen Z Real Estate SEO Transform 111

Backlinko

APRIL 17, 2024

In this guide, we’ve put together a list of the 12 best SEO services in 2024. These types of providers often work with a large volume of clients to generate more revenue and stay profitable. Service Providers That Can’t Prove Their Results Avoid SEO service providers that can’t prove the results they’ve generated for their clients.

SEO 119

SEO eCommerce PR Non-Profit 119

Buffer Marketing

JANUARY 22, 2024

“This year is going to be transformative!” But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

Gen Z 125

Gen Z Entertainment Transform User-Generated 125

Search Engine Land

OCTOBER 31, 2023

But while generative AI offers amazing content generation and optimization opportunities, balancing its capabilities and limitations is essential. However, as we approach 2024, examining where generative AI content falls short is equally important as where it goes right.

User-Generated 120

User-Generated Transform SEO Law 120

Vertical Response

MARCH 22, 2024

This essential guide is designed to spark your entrepreneurial spirit with 20 creative and viable online business opportunities for 2024. Transformative Online Business Models to Consider As we delve deeper into the world of online businesses, let’s explore some transformative business models.

Affiliate Marketing 72

Affiliate Marketing Transform Shipping Education 72

Duct Tape Marketing

JANUARY 18, 2024

2024 Marketing Trends for Fractional CMOs: A Guide written by John Jantsch read more at Duct Tape Marketing I’ve put together my thoughts on what 2024 holds for marketing strategists and fractional CMOs. In this guide, we’ll break down the five most important marketing trends for fractional CMOs in 2024.

Market Trends 93

Market Trends CMO Transform User-Generated 93

Digital Marketer

DECEMBER 21, 2023

Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here to stay. So, should you jump on the bandwagon in 2024? This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. This aspect is only going to grow in 2024.

Law 90

Law Digital Marketing User-Generated Copywriting 90

Customers.ai

JANUARY 17, 2024

Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. So, grab your coffee, and let’s break down the marketing playbook for 2024. What Are the Top Marketing Agency Trends for 2024? Oh, and Microsoft is also deprecating cookies in early 2024. Well, the time has finally come.

User-Generated 101

User-Generated Marketing Marketers Analytics 101

Martech

JULY 30, 2024

Generative engine optimization (GEO) is how marketers can catch this wave. Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? User experience: Both prioritize creating content that is engaging, easy to find and navigate.

Transform 110

Transform User-Generated SEO Digital Marketing 110

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

User-Generated 136

User-Generated Marketing Marketers Advertising 136

Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. How genAI reshapes martech and delivers tangible value GenAI is transforming the landscape in three distinct ways. Isolated genAI solutions (indie tools). Data-driven insights. never tried).

Copywriting 122

Copywriting Transform User-Generated PR 122

Lusha

NOVEMBER 11, 2024

Could you speed up your lead generation and connect with decision-makers who actually want your product or service? That’s what online lead-generation platforms offer. This guide will show you the top 13 websites to buy business leads in 2024. Understanding B2B Lead Generation What is B2B Lead Generation?

CRM 52

CRM Price User-Generated Management 52

Buffer Marketing

APRIL 18, 2024

Enhance brand perception: First impressions count, especially on social media, where scrolling has become our default mode, and you have a short amount of time to grab a user’s attention. Boost engagement: On-trend graphics are more likely to capture the attention of social media users, standing out in a vast sea of content.

Gen Z 113

Gen Z Branding Transform Food 113

Customers.ai

NOVEMBER 21, 2024

Tactic 1: Use User-Generated Content (UGC) to Build Trust How UGC Boosts Meta Ad Engagement People trust other people more than they trust brands. User-generated content adds a layer of authenticity to your Meta ads, making them feel less like marketing and more like a recommendation from a friend. Let’s take a look.

Transform 91

Transform User-Generated Outbound Marketing Product 91

Search Engine Land

AUGUST 28, 2024

However, users searching for “Google alternatives” has increased by 7% year-on-year (mainly driven by a big spike at the end of May), with the U.S. ERNIE (Enhanced Representation through kNowledge Integration) is an AI language model developed by Baidu that leverages knowledge graphs to enhance natural language understanding and generation.

SEO 93

SEO Transform Automobile Real Estate 93