Sprout Social

SEPTEMBER 10, 2024

In our latest installment of Breaking Ground, Sprout’s Q3 2024 Launch Event, we gave a behind-the-scenes look at some of our newest capabilities designed to help social teams work faster and smarter. Erica Bufford Social Listening and Reporting, Tesco Last (but far from least), our Generate by AI Assist functionality will soon be in beta.

Social Media Marketing 120

Social Media Marketing User-Generated Education Customer 120

Exposure Ninja

AUGUST 12, 2024

Great B2B web design is about creating a website that looks nice and generates quality leads for your business. While many of the latest web design trends focus heavily on style, this approach often overlooks a critical aspect for B2B brands: lead generation. Good B2B web design is about creating a website that looks nice.

User-Generated 98

User-Generated Communications Finance B2C 98

Martech

NOVEMBER 6, 2024

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Let’s recap the biggest HubSpot updates for October 2024.

CRM 111

CRM Transform User-Generated Management 111

Hootsuite

SEPTEMBER 11, 2024

Keep reading for fresh 2024 benchmarks for the healthcare, pharma, and biotech industries that will help you understand how your social results stack up right now. Surprisingly, content posted after 10 pm on Thursdays and Fridays also seems to generate higher than average engagement. Instagram: 5% X (Twitter): 3.4% LinkedIn: 2.2%

User-Generated 107

User-Generated Social Media Marketing Analytics Management 107

Martech

NOVEMBER 11, 2024

What did you learn about marketing and marketing operations in 2024? Tools like generative AI give marketers numerous opportunities to expand their knowledge, from running simulations to taking an in-depth look at segmentation. We want to know what you learned in 2024, so we’ve created a very brief survey for the MarTech community.

Marketing 110

Marketing Marketers User-Generated Management 110

Buffer Marketing

NOVEMBER 4, 2024

Of course, it isn’t only about the total number of users on the host of social media apps out there. To make things easier, we researched and compiled information about the top social media sites in 2024. This means roughly  37 percent  of the world’s population are Facebook users. Threads 21. Bluesky 22.

Branding 121

Branding Social Media Marketing User-Generated Advertising 121

Hubspot Marketing

SEPTEMBER 24, 2024

In this article, I’m sharing, in no particular order, the best AI tools for marketing in 2024. Generative AI can help us write content faster. In my opinion, there’s a time and a place for generative AI. HubSpot does a lot out of the box for new users, and when you get into the paid features, you’ll be unstoppable.

User-Generated 102

User-Generated Price Marketing Marketers 102

SocialPilot

DECEMBER 23, 2024

2024 was a year of solving real problems, making bold moves, and, honestly, having a bit of fun along the way. SocialPilot Reviews: Simplifying Reputation, Amplifying Impact SocialPilot marked a monumental launch in 2024 with the new SocialPilot Reviews, redefining how businesses manage and generate online reviews.

User-Generated 100

User-Generated Analytics Management Branding 100

Hubspot Marketing

JULY 12, 2024

In this piece, I’ll go over community management trends to be aware of in 2024 and how you can adapt them for yourself. Community Management Trends in 2024 1. As consumer preferences change and technological advances offer more and more opportunities, community management strategies change alongside them.

Management 117

Management Communications User-Generated Price 117

Hubspot Marketing

SEPTEMBER 11, 2024

But in 2024, professionals across industries are starting to take advantage of AI as a handy assistant. Waste of time for less frequent users. User interface. I generally prioritize user interface and accuracy when I’m assessing a tool. Recruiters and HR professionals have a lot on their plate. Customization.

Price 122

Price CRM User-Generated Analytics 122

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. Instagram is also a powerhouse for shopping and e-commerce.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

SEPTEMBER 6, 2024

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. Users no longer need to scroll through multiple sections to gather important information.

CRM 109

CRM User-Generated Analytics Management 109

SocialPilot

JULY 24, 2024

Tracking KPIs such as website traffic, lead generation, and conversions originating from social media helps you understand the true ROI of your social media efforts. It essentially measures the percentage of users who view our content and take action, such as liking, commenting, sharing, retweeting, or clicking a link.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Hootsuite

SEPTEMBER 16, 2024

Keep reading for fresh 2024 benchmarks for the education sector that will help you put your results in perspective. Best time to post on X (Twitter) Tuesday and Thursday evening (6-10 pm) Tweets tend to generate the highest engagement for educational institutions on X. That’s where social media benchmarks come into play. LinkedIn: 1.8%

Education 102

Education User-Generated Social Media Marketing Analytics 102

Search Engine Land

AUGUST 19, 2024

One piece of advice I give to brands that have been around for 8-15 years, succeeding through the COVID ecommerce boom, is that trying new creative can help reach different generations in different ways. Gen Z and Alpha consume content differently from Millennials and older generations. Who should produce video for these platforms?

Advertisers 102

Advertisers Advertising Gen Z Transform 102

Buffer Marketing

APRIL 7, 2025

Saves on Instagram, pins on Pinterest, and comments on YouTube all count as engagement, but they reflect different user behaviors and levels of intent. To determine where users are engaging the most, we analyzed average engagement rates across eight major social platforms over a one-year timeframe. Not all engagement is public.

User-Generated 125

User-Generated Branding Advertisers Advertising 125

Hubspot Marketing

JULY 10, 2024

Though keyword stuffing — or shoving all the keywords into your site regardless of the effect on user experience — isn’t the way to optimize your website efficiently, high-ranking keywords can still increase your website's visibility when done right. The platform recently integrated ContentShakeAI, a generative AI browser extension.

Price 132

Price SEO User-Generated Management 132

SocialPilot

OCTOBER 20, 2024

After creating thousands of posts and generating 170K followers on Instagram, I understood that virality isn’t about luck or hopping on the latest trends; it is about understanding how the Instagram algorithm works , how your audience behaves, and crafting relatable content that strikes the right chord on both fronts.

User-Generated 110

User-Generated Analytics Promotion Branding 110

Marketing Insider Group

JULY 24, 2024

3) Lead Generation Generating leads through content marketing is essential for turning interested visitors into potential customers. Effective lead generation drives business growth and increases revenue. 4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands.

Content Marketing 120

Content Marketing Customer Acquisition Marketing Marketers 120

Hubspot Marketing

JULY 29, 2024

Enter AI-generated search engines. AI search engines are search engines that use some combination of web crawlers, innate artificial intelligence, and user data to improve users’ search experiences and provide more pertinent responses. Still, Gemini is a separate tool that can be used for specifically AI-generated responses.

Price 132

Price User-Generated Place Product 132

Hubspot Marketing

SEPTEMBER 24, 2024

65% of HubSpot users are now using AI to create content, and they do it well by understanding what the technology is good at: researching topics, delivering decent first drafts, and iterating for different audiences. They’re stuck the rest of the day buried in prep for the next call or drowning in follow-ups from the last one.

Transform 106

Transform Customer Journey User-Generated Customer 106

Vertical Response

OCTOBER 6, 2024

Why Black Friday Email Marketing is Crucial for 2024 Black Friday has earned its reputation as the busiest shopping day of the year, and for good reason. The aim is to generate excitement and urgency, keeping your audience eagerly awaiting your Black Friday deals. On Black Friday 2022, Shopify merchants raked in a staggering $9.3

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

Buffer Marketing

JULY 18, 2024

Alternatives:  KeywordTool.io ,  UberSuggest ,  Keyword Sheeter ,  Keyword Generator 4.  It also generates an on-page SEO report that includes the web page's: Title Meta description Word count Headers Hreflang tags Canonicals OG tags This makes analyzing any page much easier and faster.

SEO 119

SEO User-Generated Analytics Price 119

Sprout Social

DECEMBER 12, 2024

In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Without further adieu, here are our choices for best brands and campaigns of 2024, listed by industry. In 2024, Grimace (and McDonalds) partnered with the New York Mets baseball team.

Gen Z 87

Gen Z Branding Retail Education 87

Search Engine Land

AUGUST 1, 2024

This will be even more true in 2024, given how rapidly AI and tools like ChatGPT, Gemini and Copilot are building a presence in how people find information and how much they trust it. mobile users use voice search every day. Brand consistency is likely to become even more important as generative search expands.

SEO 98

SEO PR User-Generated Education 98

Sprout Social

SEPTEMBER 12, 2024

In The 2024 Social Media Content Strategy Report, we surveyed over 4,500 consumers in the US, UK, Canada, Australia and Ireland to learn more about what consumers want from brands across various social networks. Social media users flock to every network for different needs and purposes. You should meet your audience where they are.

Management 135

Management User-Generated Key Performance Indicator Transform 135

Hubspot Marketing

AUGUST 19, 2024

These are a few of my favorite AI tools within Adobe Premiere Pro: Text-based editing This feature allows users to auto-generate their transcripts, highlight text to add clips to their timeline, edit, reorder, and refine their clips like they would a text document. Price: Plans start at $22.99

Price 125

Price User-Generated Marketing Marketers 125

Marketing Insider Group

OCTOBER 23, 2024

AI analyzes user behavior and campaign data in real-time, enabling smarter, more targeted social media strategies. By leveraging AI, marketers can process vast amounts of data at scale, identify patterns in user behavior, and make real-time adjustments to campaigns. This reduces wasted ad spend and increases conversion rates.

Social Media Marketing 72

Social Media Marketing Transform User-Generated Marketing 72

Hubspot Marketing

SEPTEMBER 9, 2024

However, the specifics can differ dramatically based on age and generation. Let’s break down some of each generation’s most prominent content consumption habits based on data and how to shape your strategy with them in mind. Content Consumption Habits By Generation To be real, I don’t like to put anyone in a box.

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

SocialPilot

JULY 16, 2024

Twitter (now X) wants its users to post more because of its ephemeral nature. But now, citing users’ feedback, Twitter allows people to switch their feeds from “Top-ranked post” to “Latest post post” in a click. A reverse-chronological feed means Twitter (now X) users see a post as they are being posted. Isn’t that overwhelming?

Analytics 105

Analytics User-Generated Social Media Marketing Branding 105

Buffer Marketing

SEPTEMBER 23, 2024

At Buffer, we recently embarked on an ambitious project: uncovering the best times to post on every major social network in 2024.  When your content generates lots of engagement, the algorithm says, “This post is excellent — it’s worth showing this to similar people, who will probably enjoy it.

Analytics 114

Analytics User-Generated Social Media Marketing Education 114

Martech

JULY 19, 2024

The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025. Dig deeper: 14,106 martech tools reveal 3 trends you should master HubSpot’s Q1 2024 results In summary: Total revenue: $617.4 Free users are upgrading to starter products. Subscription revenue: $603.8

CRM 111

CRM User-Generated Marketing Automation Platform Retail 111

Buffer Marketing

NOVEMBER 14, 2024

” Step 3: Define your brand voice and aesthetic Even if you’re a creator and not a company, it’s worth crafting a   social media marketing voice  that’s uniquely you, so Instagram users can identify your posts without seeing the username. How do you find hashtags that would appeal to your target audience?

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

Buffer Marketing

JULY 22, 2024

  You might use influencer-generated or user-generated content within your ads, but the ads are displayed from your own account (except in influencer whitelisting, where you run ads using a creator’s account). Conversion is an objective for lead generation. When should you consider running social media ads?

Advertisers 102

Advertisers Advertising Gen Z Social Media Marketing 102

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. The November 2022 release of the generative AI-powered chatbot ChatGPT had people predicting an end to the search engine’s position. A 2024 survey of U.S.

Transform 137

Transform Search Marketers User-Generated SEO 137

Martech

AUGUST 22, 2024

Up to two-thirds of respondents (66%) say AI is either very important or critically important to the success of their marketing over the next 12 months, per the 2024 State of Marketing AI report. There’s nothing wrong with using generative AI to create marketing copy. Then, I ask ChatGPT to generate its own outline for the same topic.

Transform 135

Transform Copywriting User-Generated Marketing 135

Buffer Marketing

SEPTEMBER 16, 2024

The social network currently has a staggering 3 billion active users — so almost a third of the world population has a Facebook account they use regularly.    We also see more consistent higher engagement slots on Facebook on Friday as users start to slow down at work ahead of the weekend.  

User-Generated 116

User-Generated Analytics Social Media Marketing Place 116