Martech

JANUARY 3, 2024

The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. Here are some ways that marketers will leverage social media in 2024. As the vitriol ramps up in an election year, will users opt out? “We Gartner consumer data shows that total ad avoidance (e.g.

Entertainment 141

Entertainment Advertising Advertisers eCommerce 141

Sprout Social

MARCH 28, 2025

A/B testing is a traditional marketing approach that can work well on social media, too. Instagram trial reels, a feature that began testing and rolled out globally in 2024, is aiming to give brands and creators an A/B style function to try new video ideas, multiple variations of videos and more.

User-Generated 94

User-Generated Traditional Marketing Social Media Marketing Branding 94

Backlinko

OCTOBER 21, 2024

Nisha Vora Founder Rainbow Plant Life Recipes 748K Sam Balter Head of Content Wistia Video Marketing 114.5K The patent describes measuring “additional information that is included in the document beyond the information contained in documents that were previously viewed by the user.” ” What does this mean?

SEO 99

SEO Finance User-Generated Food 99

Marketing Insider Group

OCTOBER 15, 2024

According to NextAfter’s 2024 Fundraising Benchmark Report , digital-first organizations (those that consider digital platforms as “the primary point of engagement” with their audiences) are growing 12.7% In addition, in 2023, donors acquired online were 48% more valuable than offline-acquired donors in terms of total revenue generated.

User-Generated 64

User-Generated CRM Analytics Digital Marketing 64

SocialPilot

APRIL 8, 2024

Launched in 2016, TikTok has more than 1 billion monthly active users from over 200 countries today. Initially, the platform established a name with the TikTok video length limit of 15 seconds. However, experimenting with the best length for TikTok videos has become paramount as the platform evolves.

User-Generated 119

User-Generated Video Marketing Analytics Social Media Marketing 119

Buffer Marketing

JANUARY 30, 2025

Review & improve your content strategy If your content wasn’t driving the engagement, conversions, or growth you’d hoped for in 2024, it might be time to rethink your approach. Are certain formats (videos, carousels, memes, text posts) consistently outperforming others?

User-Generated 93

User-Generated Education Analytics Thought Leadership 93

Sachs Marketing Group

DECEMBER 1, 2023

There are many tips for small business marketing, but the key is to focus on building a strong organic presence through SEO, leveraging social media to connect with your audience, and deploying highly targeted PPC ads to reach your ideal customer demographic. Here are ten actionable tips for small business marketing in 2024.

Key Performance Indicator 97

Key Performance Indicator Marketing Marketers SEO 97

Duct Tape Marketing

DECEMBER 20, 2024

These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1. Generative AI: Revolutionizing Creative Production 4. AI-Driven Marketing Orchestration 5. Brand Marketing: Back to Basics 6.

Market Trends 74

Market Trends CMO Transform Influencer Marketing 74

Duct Tape Marketing

JANUARY 18, 2024

2024 Marketing Trends for Fractional CMOs: A Guide written by John Jantsch read more at Duct Tape Marketing I’ve put together my thoughts on what 2024 holds for marketing strategists and fractional CMOs. But let me be upfront: I approach the concept of “trends” with a healthy dose of skepticism.

Market Trends 96

Market Trends CMO Transform User-Generated 96

Sprout Social

DECEMBER 20, 2023

Suggestions by AI Assist generate captions with tone options in seconds. What makes it unique is that, as of the writing of this article, Buffer offers their AI Assistant to all new users, including those on the Free plan. BuzzSumo also has a robust influencer marketing tool.

Branding 136

Branding Price Influencer Marketing Transform 136

Vertical Response

MARCH 22, 2024

This essential guide is designed to spark your entrepreneurial spirit with 20 creative and viable online business opportunities for 2024. From e-commerce platforms to digital marketing consultancies, the online business world is a spectrum of opportunities. oSeeking a profitable business idea online?

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Customers.ai

JANUARY 17, 2024

Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. Things are moving fast and there are some truly impactful trends that will reshape the marketing landscape. So, grab your coffee, and let’s break down the marketing playbook for 2024. Well, the time has finally come.

User-Generated 84

User-Generated Marketing Marketers Analytics 84

Customers.ai

DECEMBER 12, 2023

After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed. Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions.

eCommerce 106

eCommerce PR User-Generated Marketing 106

Exposure Ninja

APRIL 25, 2025

These platforms are now acting as discovery engines summarising, referencing, and recommending content, products, services, or brands directly within AI-generated responses. With 400 million weekly users in February 2025 , it’s quickly becoming a go-to source for product and service recommendations. Take ChatGPT, for example.

Market Trends 52

Market Trends Content Marketing User-Generated Thought Leadership 52

Buffer Marketing

JANUARY 30, 2024

But the good news: YouTube has more than two billion monthly active users — so there are plenty of subscribers to go around.  It’s also clickable, so users can subscribe to your channel right from the video.    That might seem like a staggering number of YouTubers to compete with. million views. 

SEO 114

SEO User-Generated Entertainment Branding 114

SocialPilot

MAY 30, 2024

In 2024, social media is all about adapting and innovating. In 2024, social media is all about breaking the rules and setting new standards. To prepare you to shake up the social media universe in 2024, here are 19 social media practices to follow to see success along the way. Maybe what you are doing is already outdated.

Branding 69

Branding Social Media Marketing User-Generated Analytics 69

SocialPilot

DECEMBER 7, 2023

This includes all the leads and sales that you have to generate in order to reach the main goal of your business. Read: How to Use Social Media as a Lead Generation Tool? Read: How to develop best video marketing strategy? The post How to Develop a Social Media Strategy For Businesses in 2024? Why I am saying this?

Logistics 83

Logistics B2C User-Generated Management 83

Rock Content

JANUARY 18, 2021

Without face-to-face activations and with limited possibilities for physical interactions, all businesses had to look at their Digital Marketing plans with a new perspective. All of this generates a feeling of greater comfort and security in the individual, which increases the potential for conversion. Video Marketing.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Neil Patel

FEBRUARY 3, 2023

One that grew into being influenced by user behavior. As user behavior changes, so does the search landscape. These evaluations were tricky but well thought out to land users quality results based on the experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) of the content. I hardly do. Think about it.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Chief Martec

JANUARY 1, 2024

Welcome to 2024! The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. I expect this will be a transformative year in martech.

Transform 110

Transform User-Generated Customer Journey SEO 110

Tiecas

NOVEMBER 10, 2023

As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies. I will provide actionable insights to help you elevate your online presence and beat the competition by using proven SEO strategies based on my experience and industrial marketing expertise.

Manufacturing 52

Manufacturing SEO User-Generated Video Marketing 52

Marketing Insider Group

FEBRUARY 5, 2024

(Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Search Engine Land

FEBRUARY 21, 2024

This article explores how SEO can strategically collaborate with other marketing channels to enhance brand visibility, build trust, and create a cohesive user experience throughout the customer journey. Leveraging SEO for a unified customer experience It’s crucial to understand how various marketing channels all work together.

Customer Journey 112

Customer Journey SEO Customer Transform 112

Rock Content

FEBRUARY 15, 2024

AI in 2024: Transformative Tools Reshaping Content Creation In the early days of AI, it was hit-and-miss to get usable results. Today, 73 percent of marketers use AI in some way. Generative AI is a revolution inspiring creative efforts across a broad scope of industries, including marketing. billion dollar industry.

Transform 98

Transform User-Generated Education Health 98

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. Fast forward to 2024, people are at work. In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company. The economic outlook is grim, and interest rates and inflation are high.

Marketing 128

Marketing Marketers User-Generated Promotion 128

Hubspot Marketing

OCTOBER 9, 2019

The list below will help you increase the traffic to your website, generate more leads, and improve ROI. Inbound marketing focuses on attracting the right people to your company. Promote: Promote your blog post on social media and email newsletters to generate traffic. of their marketing budget to social media by 2024.

User-Generated 111

User-Generated SEO Advertisers Advertising 111

Lusha

JULY 21, 2024

But what exactly is a B2B marketing funnel, and how can you build one that not only attracts leads but converts them into valuable clients? This guide to high-performing B2B marketing funnels in 2024 covers essential steps, actionable tactics, the latest tools, and key metrics to optimize your results and drive growth.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Search Engine Land

MARCH 22, 2024

With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. Incorporating video marketing. Why not show them with video? What performed awesome in 1994 is just not going to hit the same way in 2024.

Real Estate 101

Real Estate User-Generated Price SEO 101

Neil Patel

JANUARY 18, 2023

Google continues to be the gold standard that drives priorities for digital marketing. The priorities for 2022 continued to be informative, useful content that answered user search queries. Writing for search engines may have been helpful in the past, but Google has been vocal about prioritizing anything written for its users.

SEO 113

SEO Gen Z User-Generated Advertisers 113

Sprout Social

APRIL 25, 2024

According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. Facebook marketing strategy template Facebook is synonymous with social media. YouTube marketing strategy template A lot goes into video marketing on YouTube.

Social Media Marketing 137

Social Media Marketing Key Performance Indicator Influencer Marketing Management 137

Buffer Marketing

MARCH 19, 2024

You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table.  ” There are several steps to optimizing your videos for search, all of which fall into two main categories.

SEO 127

SEO Analytics User-Generated Price 127

Spiralytics

MAY 30, 2024

million social media users as of January 2024, making up 73.4% Further highlighting this digital immersion, Statista reports that internet users in the Philippines spent an average of 8.52 Image-based platforms Image-based platforms, like Instagram and Pinterest, allow users to curate images and share them to the world.

Entertainment 52

Entertainment Fashion User-Generated Social Media Marketing 52

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Global influencer marketing was valued at $16.4

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Unbounce

DECEMBER 20, 2023

In this year-end review, we’ll explore how different brands are not just riding the AI wave, but are shaping it to revolutionize their services and redefine user experiences. With their new AI feature, Spotify isn’t just suggesting playlists, but creating them based on their users’ listening.

Branding 52

Branding User-Generated Transform Email Marketing 52

Unbounce

DECEMBER 20, 2023

In this year-end review, we’ll explore how different brands are not just riding the AI wave, but are shaping it to revolutionize their services and redefine user experiences. With their new AI feature, Spotify isn’t just suggesting playlists, but creating them based on their users’ listening.

Branding 52

Branding Transform User-Generated Analytics 52

Hubspot Marketing

NOVEMBER 21, 2024

That‘s when it hit me: B2B video marketing isn’t just another checkbox in our marketing strategy — it's a fundamental shift in how we engage with our audience. In this guide, I'll walk you through the evolution of B2B video marketing. Table of Contents What is B2B video marketing?

Video Marketing 126

Video Marketing Marketing Strategy Transform B2C 126

Hubspot Marketing

FEBRUARY 4, 2025

How Media Narratives Help Us Solve for Channel Volatility As organic search became increasingly unpredictable in 2024, we developed a brand-new, robust strategy that doesn't just rely on traditional SEO tactics. Plus, we publish content for Media Narratives like Marketing Budgets: How Much Should Your Team Spend in 2024?

Transform 107

Transform Thought Leadership Market Trends Video Marketing 107