Hubspot Marketing

SEPTEMBER 9, 2024

Note: Many of these trends are pulled from HubSpot’s 2024 Consumer Trends Report, based on our survey of over 700 US consumers. Gen Alpha Content Consumption Habits ​​ Members of Gen Alpha (born between 2012 and 2024) may not be buyers right now, but they are big consumers. Read The Ultimate Guide to Video Marketing.

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Martech

OCTOBER 24, 2024

In addition to researching suppliers, we analyzed what marketers have explored over the past 18 months. 2024 Out of 64 unique use cases across these 2,324 tools, the top 14 account for 73% of all use cases. AI video creation. Automated video production tools enable businesses to scale video marketing without large teams.

Copywriting 127

Copywriting Transform PR User-Generated 127

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Martech

MARCH 26, 2025

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. It also addressed video engagement and budget trends.

Branding 118

Branding User-Generated Place Product 118

Martech

JANUARY 3, 2024

Here are some ways that marketers will leverage social media in 2024. Dig deeper: 2024 Predictions: Advertising and digital media Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. For the modern marketer, recognizing and harnessing this shift in 2024 is paramount.”

Entertainment 141

Entertainment Advertising Advertisers User-Generated 141

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customer 145

Customer Transform CMO Retail 145

Martech

AUGUST 2, 2024

Adding ads to Prime Video helped Amazon bring in $12.77 billion in digital advertising revenue for the second quarter of 2024 — up 20% year-over-year. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Nonetheless, analysts managed to be disappointed about it. Processing.

Advertisers 116

Advertisers Advertising Management Video Marketing 116

Search Engine Land

FEBRUARY 26, 2024

A new report released this month by Intero Digital ( disclosure: I previously worked with Intero ), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list. Top digital marketing goals for 2024.

Digital Marketing 125

Digital Marketing Thought Leadership Transform B2C 125

Martech

APRIL 17, 2025

The IAB’s 2024 Internet Ad Revenue Report is a snapshot of a more settled time and a guide for the rocky road ahead. Current trends in marketing have the industry well-positioned for a rough economy. YoY growth in 2024, reaching $88.8 billion in 2024. billion in 2024. billion in 2024.

Retail 79

Retail Advertisers Advertising Marketing 79

Sprout Social

MARCH 28, 2025

A/B testing is a traditional marketing approach that can work well on social media, too. Instagram trial reels, a feature that began testing and rolled out globally in 2024, is aiming to give brands and creators an A/B style function to try new video ideas, multiple variations of videos and more.

User-Generated 94

User-Generated Traditional Marketing Social Media Marketing Branding 94

Search Engine Land

SEPTEMBER 19, 2024

89% of consumers want to see more videos from brands in 2024, according to a Wyzowl study. Businesses cite lack of time and cost as the top barriers to video marketing. Video generator creates custom video content in minutes using a single product image. These AI-powered tools address these key challenges.

Shoppers 85

Shoppers Advertising Advertisers Video Marketing 85

Martech

AUGUST 26, 2024

But marketers these days are adding value to the retention side of the house, to the point where the annual Sagefrog B2B Marketing Mix report (registration required) listed “customer retention” as the #2 priority for marketing departments in 2023, and #3 in 2024—whereas the topic had not even made the top five in 2022.

eCommerce 136

eCommerce Direct Mail B2C Marketing 136

SocialPilot

APRIL 8, 2024

In this guide, you will discover the various TikTok video lengths and learn how to optimize and publish your videos to resonate with the audience for the highest reach. Let’s equip you with the latest TikTok video size. The post The Ultimate TikTok Video Size Guide for 2024 appeared first on SocialPilot.

User-Generated 119

User-Generated Video Marketing Analytics Social Media Marketing 119

Sachs Marketing Group

DECEMBER 1, 2023

There are many tips for small business marketing, but the key is to focus on building a strong organic presence through SEO, leveraging social media to connect with your audience, and deploying highly targeted PPC ads to reach your ideal customer demographic. Here are ten actionable tips for small business marketing in 2024.

Key Performance Indicator 97

Key Performance Indicator Marketing Marketers SEO 97

Duct Tape Marketing

JANUARY 18, 2024

2024 Marketing Trends for Fractional CMOs: A Guide written by John Jantsch read more at Duct Tape Marketing I’ve put together my thoughts on what 2024 holds for marketing strategists and fractional CMOs. Keyword stuffing will not work in 2024 nor has it for a long time.

Market Trends 96

Market Trends CMO Transform User-Generated 96

Hubspot Marketing

SEPTEMBER 23, 2024

Dove - The Code | Dove Self-Esteem Project In 2024, Dove released a short film called “The Code” as part of the Dove Self-Esteem Project. Gemini Coinciding with the 2024 Olympics, Google released an Olympic-themed ad showcasing the many uses of AI, Gemini.

Food 113

Food Energy Health Place 113

illumin

JANUARY 9, 2024

The discipline of retail media now includes a wide range of creative and engaging content from fleet media (including vehicles decked out with digital out-of-home ads) and onsite videos. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences.

Retail 105

Retail Shoppers Entertainment Advertisers 105

Digital Marketer

OCTOBER 9, 2023

As we gear up for 2024, the marketing and sales landscape is evolving at breakneck speed, with Artificial Intelligence (AI) at its core. We’ll also explore real-world case studies of how other digital marketers are leveraging these concepts for unparalleled success.

Customer Journey 98

Customer Journey CRM Marketing Marketers 98

Marketing Insider Group

OCTOBER 15, 2024

According to NextAfter’s 2024 Fundraising Benchmark Report , digital-first organizations (those that consider digital platforms as “the primary point of engagement” with their audiences) are growing 12.7% Video is a valuable tool for your organization because it can significantly boost your engagement efforts.

User-Generated 64

User-Generated CRM Analytics Digital Marketing 64

Buffer Marketing

DECEMBER 11, 2024

The 15 best ways to find music for YouTube videos With a range of licensing options and genres from hip-hop to indie, this list has something for every video marketer. Try a few platforms to see which audio hosting site works best for your use case, project scope, and budget.

Price 21

Price Fashion Energy Place 21

Sprout Social

DECEMBER 20, 2023

And if YouTube is your focus, BuzzSumo’s video marketing feature helps analyze and optimize your videos, surface popular video content by topic, ID gaps on competitor channels and more. BuzzSumo also has a robust influencer marketing tool.

Branding 136

Branding Price Influencer Marketing Transform 136

Backlinko

OCTOBER 21, 2024

Nisha Vora Founder Rainbow Plant Life Recipes 748K Sam Balter Head of Content Wistia Video Marketing 114.5K In September 2024, this single article had: 39.8K Case Study #3: Wistia’s State of Video Report Wistia is a leading video hosting and marketing platform with exceptional content.

SEO 99

SEO Finance User-Generated Food 99

Vertical Response

MARCH 22, 2024

This essential guide is designed to spark your entrepreneurial spirit with 20 creative and viable online business opportunities for 2024. From e-commerce platforms to digital marketing consultancies, the online business world is a spectrum of opportunities. oSeeking a profitable business idea online?

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Customers.ai

JANUARY 17, 2024

Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. Things are moving fast and there are some truly impactful trends that will reshape the marketing landscape. So, grab your coffee, and let’s break down the marketing playbook for 2024. Well, the time has finally come.

User-Generated 84

User-Generated Marketing Marketers Analytics 84

Buffer Marketing

JANUARY 30, 2024

When it comes to finding your niche, you’ll likely fall into one of two categories, he says: Architect: Has a fully fleshed-out niche and video marketing strategy planned in advance. In January 2024, she started a series called Flow — and the first class in the series already has 1.5 million views. 

SEO 114

SEO User-Generated Entertainment Branding 114

Buffer Marketing

JANUARY 30, 2025

Review & improve your content strategy If your content wasn’t driving the engagement, conversions, or growth you’d hoped for in 2024, it might be time to rethink your approach. " [Link to interview] 3. Social media success isn’t about posting more—it’s about posting smarter.

User-Generated 103

User-Generated Education Analytics Thought Leadership 103

Kuno Creative

OCTOBER 3, 2024

A picture says a thousand words and a video many more – but the benefits of video marketing extend far beyond saying more with less. You likely know many of the benefits of video, how it drives higher engagement and boosts conversions. And it’s not just on social media platforms aimed at a younger audience.

Video Marketing 52

Video Marketing Marketing Marketers Content Marketing 52

Customers.ai

DECEMBER 12, 2023

Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. Q: How can ecommerce businesses use video marketing tools effectively?

eCommerce 106

eCommerce PR User-Generated Marketing 106

Lynton Web

JANUARY 29, 2024

As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. People will engage most with video marketing, specifically short-form. AI will be big this year. We all saw that coming, right?

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

SocialPilot

APRIL 10, 2024

No wonder Youtube is the hotspot for video marketing. The video-centric platform is a perfect fit for marketers who want to showcase their products, demonstrate how they work, or tell a brand’s story. Hence, always upload your Youtube video 2-3 hours before your target audience’s optimal viewing time.

Gen Z 105

Gen Z Social Media Marketing Analytics Video Marketing 105

Duct Tape Marketing

DECEMBER 20, 2024

Smart brands should diversify their video efforts, including short-form video. Video marketing trends evolve quickly. Short, engaging videos, including those published on platforms like Youtube Shorts and Instagram Reels, are increasingly popular.

Market Trends 74

Market Trends CMO Transform Influencer Marketing 74

SocialPilot

MAY 30, 2024

In 2024, social media is all about adapting and innovating. In 2024, social media is all about breaking the rules and setting new standards. To prepare you to shake up the social media universe in 2024, here are 19 social media practices to follow to see success along the way. Maybe what you are doing is already outdated.

Branding 69

Branding Social Media Marketing User-Generated Analytics 69

Martech

JUNE 10, 2024

Another 35% want to maintain their current audience, while 5% will focus on narrowing their audience to more niche markets or specific industries. Take our brief 2024 MarTech Replacement Survey Reaching the audience. Nearly two-thirds (63%) of marketers report that reaching the right audience is a top challenge.

Market Segmentation 98

Market Segmentation Advertising Advertisers Marketing 98

SocialPilot

DECEMBER 7, 2023

Read: How to develop best video marketing strategy? The post How to Develop a Social Media Strategy For Businesses in 2024? Therefore, plan and then allocate your budget and resources for each of the activities you are going to carry out for your business. Know of any other tip for effectively creating a Social Media strategy?

Logistics 83

Logistics B2C User-Generated Management 83

Tiecas

NOVEMBER 10, 2023

As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies. I will provide actionable insights to help you elevate your online presence and beat the competition by using proven SEO strategies based on my experience and industrial marketing expertise.

Manufacturing 52

Manufacturing SEO User-Generated Video Marketing 52

Calvyn Lee Blog

DECEMBER 2, 2023

YouTube Introduces New AI Content Policies In a detailed blog post linked below, YouTube revealed they will roll out significant updates in 2024 to address the rapid acceleration of AI development changing the creative landscape. Read on to ensure you understand the future of AI on the platform.

Promotion 130

Promotion Advertising Advertisers Branding 130

Martech

JUNE 4, 2024

Microsoft is expanding its advertising toolkit, now supporting Video and Connected TV (CTV) ads in its Advertising Editor. Dig deeper: 3 reasons why digital video and CTV are booming in 2024 Why we care. They are also including Netflix in its CTV network across 10 countries.

Advertising 116

Advertising Advertisers Management Branding 116