Martech

APRIL 3, 2025

In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% Processing.

Retail 117

Retail Advertising Advertisers Price 117

Martech

JANUARY 16, 2025

digital advertising will see a 7.3% year-over-year) CTV (+13.8%) and social media (+11.9%) all expect double-digit growth, according to the study, 2025 Outlook: A Snapshot into Ad Spend, Opportunities and Strategies for Growth. This year, advertisers will be more selective, focusing on emerging high-growth channels like RMNs and CTV.

Advertising 115

Advertising Advertisers Retail Copywriting 115

Hootsuite

NOVEMBER 28, 2024

pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Bonus: Download a free guide that teaches you how to make money with Pinterest advertising in six easy steps, using the tools you already have. Try it free today.

Gen Z 122

Gen Z Affiliate Marketing Fashion Social Media Marketing 122

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Its fun math, we promise.)

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Martech

JANUARY 3, 2025

billion in 2025, up 14.2% During the summer of 2024, larger advertising agencies made moves into the influencer marketing space , most notable with Publicis Groupe acquiring Influential. The post The influencer marketing space kicks off 2025 with another acquisition appeared first on MarTech. to reach $9.29 year over year.

Influencer Marketing 120

Influencer Marketing Marketing Marketers Analytics 120

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Advertising 68

Advertising Advertisers Law User-Generated 68

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Ad spending in the Australian influencer advertising market is likely to reach US $589 million (AUS $929 million) in 2025. The 2025 Sprout Social Index Australia found that 24% of users intend to increase their social media use in 2025.

Influencer Marketing 96

Influencer Marketing Marketing Marketers User-Generated 96

illumin

DECEMBER 5, 2024

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? In 2025, marketers will likely continue the cookieless journey they started the year before, diving deep into new, long-term strategies. In 2025 and beyond, cookies are still set to disappear – even from Chrome. It’s just a matter of time.

Advertisers 96

Advertisers Advertising Influencer Marketing Performance Marketing 96

Hubspot Marketing

JANUARY 22, 2025

But how do you do that especially in a saturated market like 2025? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? Organic marketing is all about naturally attracting your audience to your brand or business.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Martech

JANUARY 28, 2025

Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced digital targeting. Google (which has its own CTV offering) recently said advertisers can now use IP addresses for privacy-safe targeting in Google campaigns.

Branding 113

Branding B2C Advertising Advertisers 113

SmartBrief - Marketing

DECEMBER 30, 2024

While the NFL season isn’t over and it’s still a few weeks before it’s determined who will play in the 2025 Super Bowl on Feb. And since marketers are all about promotion, many have already announced that they will advertise in the 2025 Super Bowl. 9, adland already has its matchups.

Advertising 111

Advertising Advertisers Promotion Branding 111

Martech

DECEMBER 20, 2024

“Advertisers are looking for more of a full-funnel approach, from end to end, working with a smaller set of DSP partners, thinking about a way to connect all the touchpoints and to be more personal, to tailor that message. The post What retailer marketers should be thinking about in 2025 appeared first on MarTech. Processing.

Retail 119

Retail Shoppers Advertising Advertisers 119

Hootsuite

FEBRUARY 27, 2025

The most viewed channels on YouTube are music and childrens content As of January 2025, the top five most popular channels on YouTube are: Wiz Khalifa Music (5.99 YouTube advertising stats Make the most out of your YouTube advertising strategy with these YouTube ad statistics. billion monthly channel views) Wow Kidz (5.02

Gen Z 109

Gen Z User-Generated Marketing Marketers 109

Buffer Marketing

MAY 5, 2025

Advertising on Facebook also gives you the chance to experiment and find just the right approach for your brand.  In this fully updated guide, you’ll find all the current Facebook ad dimensions, file types, and technical details you need to create standout ads in 2025.  💡 New to advertising on Facebook?

Advertising 87

Advertising Advertisers Analytics Product 87

Sprout Social

APRIL 28, 2025

million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post? million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8 In 2025, Reddit announced that its considering paywalls for specific subreddits.

Branding 84

Branding Gen Z Pharmaceutical Health 84

Martech

APRIL 17, 2025

Google created an illegal monopoly in the online advertising industry, a Federal judge ruled. The ruling is expected to fundamentally reshape online advertising Email: Business email address Sign me up! The Court found that our advertiser tools and our acquisitions, such as DoubleClick, dont harm competition. Processing.

Advertising 84

Advertising Advertisers Marketing Marketers 84

Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a multi-format approach. March 2025 : Google Ads will disable creation of new VACs. What’s next.

Food 85

Food User-Generated Advertising Advertisers 85

Martech

DECEMBER 9, 2024

The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. Digital share: Digital ads (including streaming, online news, and magazines) could make up 82% of total revenue in 2025. next year and a further 3% in 2025.

Transform 120

Transform Advertising Advertisers Marketing 120

Buffer Marketing

FEBRUARY 6, 2025

In the paid advertising route, you put money behind your TikTok content so the platform pushes it to potential buyers. For the other technical aspects, follow this checklist: 💡 Learn more : TikTok Algorithm Guide 2025 2. TikTok advertising First things first: Using the ads manager requires you to have a TikTok business account.

SEO 107

SEO Real Estate User-Generated Promotion 107

Hootsuite

APRIL 22, 2025

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. Check out our step-by-step guide to Facebook advertising. This data is also valuable for ad targeting if you want to explore Facebook advertising. Ready to dig deep? Ready to try it?

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Martech

JANUARY 21, 2025

As you set your 2025 professional goals, why not add one more elevating your advertising creative ? The post Make 2025 the year your video creative shines appeared first on MarTech. A fresh, intentional approach can be the key to standing out in an increasingly competitive landscape. Save your spot here !

Advertising 115

Advertising Advertisers Whitepaper Branding 115

Martech

MARCH 4, 2025

Connected TV has the broad reach for brand building and the targeting capabilities for performance marketing, but advertisers are holding back for various reasons. That’s according to Samsung Ads’ Q1 2025 “Ahead of the Curve” report. Email: Business email address Sign me up! Processing.

Advertising 90

Advertising Advertisers Performance Marketing Branding 90

Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025?

Gen Z 86

Gen Z Millennials Social Media Marketing User-Generated 86

Hootsuite

NOVEMBER 7, 2024

Some of the methods suggested are targeted advertising and customized content. A tool like Hootsuite Social Advertising allows you to use advanced targeting while managing ad spend and performance across platforms alongside your organic content, all in one place. Try it free today.

Branding 124

Branding Customer loyalty User-Generated Promotion 124

DirectMail2.0

DECEMBER 4, 2024

“It’s been a very accomplished year for us, and we have even more to look forward to in 2025 as we merge the gap between AI and direct mail to maximize mail performance and response to ensure marketers immediately see results.” ai is currently scheduled for a Q1 beta release in early 2025. The long-awaited DM20.ai

Direct Mail 98

Direct Mail Advertising Advertisers Place 98

Sprout Social

FEBRUARY 20, 2025

Valentines Day has come and gone but Team Sprout is still feeling the lovemainly because Sprout Social has been ranked in 7 categories by G2s 2025 Best Software Awards. This year, weve been named as a top company across categories includingBest Software Products and Best Marketing & Digital Advertising Software Products.

Influencer Marketing 124

Influencer Marketing Place Analytics Advertising 124

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Unlike traditional advertising, like TV spots and billboards, social media marketing allows for two-way communication between individuals and brands.

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Hootsuite

APRIL 23, 2025

The Millennial generation includes those born between 1981 and 1996 , making them between ages 29 and 44 in 2025. Globally, 49% of LinkedIns leadership roles are held by women This is great to see, as LinkedIns 2025 State of Women in Leadership Report found that based on LinkedIn member data from 74 countries, only 30.6%

Gen Z 72

Gen Z Millennials User-Generated Analytics 72

Martech

FEBRUARY 10, 2025

Ad fraud remains a persistent challenge in digital advertising, siphoning billions from marketers and undermining trust in the ecosystem. The fight against ad fraud: Progress made, but billions still at risk In 2023, the digital advertising industry reached a significant milestone, saving $10.8 billion in the U.S. by reducing ad fraud.

Advertising 84

Advertising Advertisers Education Communications 84

DirectMail2.0

JANUARY 8, 2025

Tactile, Sensory, and Interactive Discount Offered: 4% Registration Period: December 15, 2024 July 31, 2025 Promotion Period: February 1, 2025 July 31, 2025 Description and Requirements: This promotion encourages mailers to enhance customer engagement through sensory and interactive mail pieces.

Promotion 59

Promotion Direct Mail Advertising Advertisers 59

Martech

APRIL 28, 2025

CTV is expected to grow another 13% in 2025 to reach $26.6 That will put CTV firmly ahead of online video, with CTV ad spend in 2025 projected to be 43% larger than online video ($18.6 This ease of activation, combined with CTV’s targeting and measurement capabilities, make it the channel of choice in advertisers’ minds.

Video Marketing 98

Video Marketing Pharmaceutical Retail Advertising 98

Martech

APRIL 9, 2025

Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles including marketing. For example, it presents unique discount codes or advertisements based on previous orders, customer preferences, location and more. Processing.

User-Generated 84

User-Generated B2C Marketing Marketers 84

illumin

DECEMBER 9, 2024

Heres what you need to understand the power of retail media advertising in 2025. The medium is set to continue its trajectory in 2025, with projections estimating over $67 billion in ad spend, representing around 20% of total digital ad spending. Retail media is evolving. growth predicted for overall digital ad spending.

Retail 52

Retail Advertising Advertisers Key Performance Indicator 52

Martech

DECEMBER 11, 2024

This could change how advertisers manage and use video content. Marketers will be looking out for performance metrics for video assets compared to traditional text and display ads, as well as potential new tools or features accompanying this rollout in 2025. This could change ad strategies for 2025. Why we care.

Advertising 112

Advertising Advertisers Management Content Marketing 112

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. Dig deeper: 2025 predictions for top B2B paid media channels 2. This is particularly useful for B2B advertisers looking to reach specific companies or job roles. Job function. Dig deeper: Mar keting on LinkedIn : What you need to know 4.

Advertising 85

Advertising Advertisers User-Generated Food 85

illumin

APRIL 24, 2025

Find out how this will impact advertisers and industries. In a shocking twist, Google officially released a statement in mid-April 2025, announcing that they have now scrapped their plans for their supposed changes to third-party cookies in Chrome along with how their Privacy Sandbox initiative is gonna go about moving forward.

Advertising 105

Advertising Advertisers Marketing Marketers 105

illumin

FEBRUARY 19, 2025

Leverage loyalty Customer loyalty is king in 2025. In 2025, this often means working with influencers. Made for marketers Learn how illumin unlocks the power of journey advertising Get started! illumins email integration makes it easy to integrate email marketing into your customer journeys. Follow @illuminHQ

Customer loyalty 92

Customer loyalty Marketing Marketers Retail 92