Martech

JANUARY 15, 2025

Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. In fact, among all social media users, 40% want companies to prioritize personalized customer service on social media in 2025. as the date for a likely ban approaches.

Gen Z 120

Gen Z Whitepaper Social Media Marketing Millennials 120

Hubspot Marketing

APRIL 7, 2025

When we surveyed marketers in 2025, we wanted to find out which one is best for social metrics like audience growth and site traffic and where they're re-investing. Well dive into that along with key differences among various segments, like B2B vs. B2C brands, company sizes, and industry. Threads is, however, a different story.

Social Media Marketing 94

Social Media Marketing B2C Non-Profit Influencer Marketing 94

Martech

APRIL 9, 2025

Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles including marketing. For example, it presents unique discount codes or advertisements based on previous orders, customer preferences, location and more. Processing.

User-Generated 90

User-Generated B2C Marketers Marketing 90

Martech

MARCH 4, 2025

Connected TV has the broad reach for brand building and the targeting capabilities for performance marketing, but advertisers are holding back for various reasons. That’s according to Samsung Ads’ Q1 2025 “Ahead of the Curve” report. Email: Business email address Sign me up! Processing.

Advertising 97

Advertising Advertisers Performance Marketing Branding 97

Martech

APRIL 17, 2025

Google created an illegal monopoly in the online advertising industry, a Federal judge ruled. The ruling is expected to fundamentally reshape online advertising Email: Business email address Sign me up! The Court found that our advertiser tools and our acquisitions, such as DoubleClick, dont harm competition. Processing.

Advertising 89

Advertising Advertisers Marketers Marketing 89

Backlinko

JANUARY 23, 2025

Pay-per-click (PPC) advertising is one of the most effective paid channels helping businesses increase visibility and build awareness. market share of digital advertising, more than any other advertising format (display, video or audio) ( IAB ) In the US, Google dominates the search advertising market, accounting for 50.5%

B2C 114

B2C Advertising Advertisers Content Marketing 114

Martech

DECEMBER 9, 2024

The survey, from Plus Company, gathered information from 350 senior marketing professionals at B2B and B2C organizations in the U.S., Source: Plus Company 2025 Guide to AI & Creative Impact Measurement Fortunately, there is now a tool that is seemingly designed for measuring creative impact: artificial intelligence.

B2C 127

B2C New Technology Analytics Communications 127

Martech

NOVEMBER 8, 2024

To help you get started with advertising on Reddit, I’ve recently written an article detailing various ad formats. Dig deeper: R eddit marketing guide – maximize your spend YouTube ads While it may seem unconventional for DTC or B2C marketers, many B2B companies struggle to leverage YouTube effectively.

Gen Z 130

Gen Z CRM Millennials B2C 130

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

Food 122

Food User-Generated Advertising Advertisers 122

Martech

JANUARY 22, 2025

dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. elections, and down from 64% YOY growth in Q4 2023. Processing.

Advertising 120

Advertising Advertisers Product Place 120

Martech

AUGUST 1, 2024

Meta’s investments in artificial intelligence boosted revenues in its core advertising business, leaving investors optimistic over the company’s business outlook. The company anticipates significant capital expenditure growth in 2025 to support AI research and product development.

Retail 122

Retail User-Generated Price Advertising 122

Martech

DECEMBER 3, 2024

That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. “AI is reshaping marketing and martech,” they write. “And

CRM 132

CRM User-Generated Management Customer 132

Hubspot Marketing

APRIL 15, 2025

In this article, I'll share the latest of our 2025 State of Social findings to help give your brand or business TikTok profile the visibility it deserves. Organic: Finding Your Balance While TikTok offers robust advertising options, many brands succeed through organic content that resonates with the platform's authenticity-first ethos.

Social Media Marketing 81

Social Media Marketing Marketers Marketing Influencer Marketing 81

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Martech

MARCH 24, 2025

Thats according to IABs new State of Data 2025 report (no registration required), which provides a deep dive into how AI is reshaping media planning, activation and analysis, revealing the industrys biggest hurdles and where companies are making the most progress. Email: Business email address Sign me up! Processing.

Transform 80

Transform B2C Price Advertising 80

SocialPilot

FEBRUARY 6, 2025

Whether youre a local business, an e-commerce store, or a SaaS provider, being present on business review sites in 2025 can make all the difference. Trustpilot Top Consumer Review Site for Both B2B and B2C Businesses Trustpilot has become a go-to platform for online reviews, with more than 1.17 Why Use Facebook for Business Reviews?

Real Estate 63

Real Estate Customer Food User-Generated 63

Vertical Response

MARCH 15, 2025

In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. B2B emails typically perform better during weekdays, while B2C emails may see increased engagement on weekends. Email marketing is a proven method for engaging customers and increasing sales.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

Martech

SEPTEMBER 9, 2024

March 2025: All remaining eCPC campaigns transitioned to Manual CPC. Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October. Key dates: October: eCPC option removed for new campaigns. Why we care.

Management 120

Management B2C Search Marketers Advertising 120

Martech

DECEMBER 18, 2024

Focus on entertaining them with authentic content and steer clear of heavy-handed advertising. As you develop your Gen Z marketing strategy for 2025, remember: This generation isnt just looking for brands to buy. Iron out your content strategy Show the value your brand brings mentally, socially and environmentally.

Gen Z 111

Gen Z Transform Health Entertainment 111

SmartBrief - Marketing

JUNE 2, 2025

Influence of Generation Z The merging of B2C and B2B marketing tactics has been no surprise. In late April, Lions 2025 State of Creativity report indicated that 63% of marketers are focused on short-term tactics, up from 53% in 2023. Weve all seen it, such as the rise of influencer B2B marketing, such as using platforms like LinkedIn.

Gen Z 78

Gen Z Market Trends Affiliate Marketing Marketers 78

Martech

MAY 8, 2025

Heres this weeks AI-powered martech releases and news: May 8, 2025 Optimizely released an updated version of Opal. StackAdapt released new email marketing and Data Hub solutions in its advertising platform. May 1, 2025 Amperity s Identity Resolution Agent unifies customer data using AI-driven data preparation and identity matching.

Transform 87

Transform User-Generated Law Communications 87

Backlinko

MARCH 25, 2025

Check out our methodology below, or skip right to the “top blog niches of 2025. The higher the CPC, the more advertisers are willing to pay for clicks, signaling stronger monetization opportunities.) “Garden design” has a CPC of $1.78, which shows monetization potential. Next, look at the CPC report.

Real Estate 102

Real Estate Health Affiliate Marketing Non-Profit 102

Martech

APRIL 7, 2025

At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. Equally important is how both acquisitions address the changing advertising landscape. Here we are a few months later, and another target is catching the eye of large agencies in particular.

Advertising 77

Advertising Advertisers User-Generated Influencer Marketing 77

Martech

MAY 5, 2025

Dig deeper: How tariffs impact retail sales and ad spending, and why 2025 might be different Educate consumers : Provide valuable content that helps consumers navigate their purchasing decisions. Tailor your marketing campaigns to address specific concerns or needs, ensuring that your messaging is relevant and timely.

Customer loyalty 119

Customer loyalty Marketers Marketing Price 119

Martech

MARCH 11, 2022

Last year Apple and Google decided to make identifier for advertisers (IDFA) an opt-in choice for users and that changed everything for marketers. There is still some hope for gaming advertisers though. The post What you need to know about mobile game advertising appeared first on MarTech. reached a record $10.73

Advertising 120

Advertising Advertisers Digital Marketing Marketers 120

Martech

MARCH 24, 2025

As the 2025 baseball season kicks off in the U.S., Media value: The equivalent advertising value (EAV) is calculated by estimating how much it would cost to achieve similar exposure through traditional advertising channels. But how do brands know if the investment is effective?

Branding 74

Branding Entertainment Health Advertising 74

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. Surreal Cereal uses LinkedIn in the most unusual, standout way Ive ever seen.

Gen Z 89

Gen Z Branding Retail Education 89

Martech

MARCH 22, 2022

Email success relies on more than buying an email platform and knocking out random messages to every email address in the database, although some email thought leaders do joke that email is the only marketing or advertising channel where even a marginal program still makes money. The difference between B2B and B2C in email marketing.

Email Marketing 127

Email Marketing B2C Law Marketers 127

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 120

eCommerce Gen Z B2C Shoppers 120

Martech

APRIL 8, 2024

We had a long conversation about how AI is rapidly changing how people get content and how chatbots are becoming the next frontier in advertising. Gartner’s research has found that: By 2025, GenAI will be embedded in 80% of conversational AI offerings, up from 20% in 2023. Q: So I see how this can aid B2C marketers, but what about B2B?

B2C 123

B2C Thought Leadership User-Generated Advertising 123

Martech

SEPTEMBER 23, 2021

Advertisers download the Roku app from the Shopify App Store, pick their audience and ad budget, and set timing and duration. A low barrier to entry on the publisher side means that there are a lot of opportunities on streaming for advertisers. From there, they upload their creative and have a campaign ready to go. Why we care.

Direct Mail 127

Direct Mail B2C Energy Food 127

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. A lot of companies assume that YouTube is strictly a B2C channel. YouTube stats for marketers don’t just apply to the B2C industry.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Marketing Insider Group

FEBRUARY 5, 2024

Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. of their advertising budget to branding.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Martech

SEPTEMBER 22, 2021

With pandemic concerns spurring the movement of customer interactions – both B2B and B2C – to digital channels, marketers are increasingly interested in technologies that collect data from those interactions, unify them, deliver insights and enable campaign orchestration. DMP, DSP, ad exchange) that will use them as advertising audiences.

Customer 138

Customer Marketing Automation Platform Direct Mail Analytics 138

Martech

APRIL 18, 2024

Leaders in the adtech industry gathered to discuss new tools and strategies that lead to more sustainable digital advertising. For broader adoption of environmentally friendly digital advertising, it is crucial to promote the tangible benefits of green media products more vigorously,” Skinazi said. “As Mastercard making team green.

Advertising 120

Advertising Advertisers Finance Marketers 120

Pam Didner

JANUARY 5, 2020

Engage Marketing Conference is a two-day digital marketing conference featuring informative learning tracks and panel sessions designed to provide you expert insight into the latest strategies and technological advancements in digital marketing, social media, content, UX/design, creative, advertising, SEO, paid media, and more.

Transform 105

Transform Marketers Marketing Digital Marketing 105

Marketing Insider Group

NOVEMBER 30, 2010

Advertising: Mary actually showed a bit of her personality here as she nostalgically remembered that the good ads of yesteryear caused us all to act. But she says advertising is back as creative is becoming more relevant. government spending plus interest will outpace revenue in 2025. But she thinks it will continue.

Telemarketing 75

Telemarketing Customer loyalty User-Generated Inbound Marketing 75