Martech

NOVEMBER 8, 2024

To help you get started with advertising on Reddit, I’ve recently written an article detailing various ad formats. If you’re looking to test or expand your YouTube advertising efforts, here are some campaign types to consider: For reach, leverage video reach campaigns. Now, advertisers can pay to appear in TikTok search results.

Gen Z 131

Gen Z CRM Millennials B2C 131

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 130

Gen Z Millennials eCommerce Social Media Marketing 130

illumin

NOVEMBER 21, 2024

Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. After 12 months of tight spending due to cost-of-living concerns, retailers and advertisers can enter the end-of-year sales season with hesitant optimism. Here they are in detail.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Hootsuite

JULY 27, 2022

trillion by 2025. This growth is predicted to be driven primarily by Millenial and Gen Z social media users, who are expected to account for over 60% of global social commerce spending by 2025. What’s more, research from Accenture projects that the value of the global social commerce industry will grow to $1.2

Customer 134

Customer Transform Gen Z Retail 134

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Unlike traditional advertising, like TV spots and billboards, social media marketing allows for two-way communication between individuals and brands. It’s time to learn.

Social Media Marketing 95

Social Media Marketing Marketing Strategy Marketing Marketers 95

Hubspot Marketing

FEBRUARY 27, 2023

billion users by 2025. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. In terms of brand safety, 86% of marketers feel comfortable advertising on Instagram. Instagram is expected to reach 1.44 Source ) 2.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Calvyn Lee Blog

JANUARY 28, 2023

of all e-commerce sales) by 2025. Thanks in part to subtitle-embracing Gen-Z, closed captions are a regular sight across Instagram Reels and TikToks, which both began offering auto-captioning features in 2021. Despite some pessimism over pace, social commerce is here to stay, with sales projected to hit $1.2

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. million for the previous “generation x”. For example, the oft-quoted statistic that Millennials will make up 75% of the workforce by 2025 is now not only unlikely but rather impossible. Generation Z consists of people who were born from 1995 to 2010.

Millennials 141

Millennials Gen Z Retail Marketing 141

Hubspot Marketing

JANUARY 31, 2023

billion users by 2025. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). When Facebook bought the platform in 2012, however, its advertising machine shifted into high gear.

Gen Z 136

Gen Z Millennials User-Generated Shipping 136

Neil Patel

NOVEMBER 26, 2020

billion in 2020 to $388 billion in 2025. The consultancy expects online luxury sales to triple by 2025 when almost one in five personal luxury sales will happen online. Try to advertise as the “top watch maker” on Google, and you’ll pay $80 per click. Or $50 to advertise as one of the best luxury compact cars.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 120

eCommerce Gen Z B2C Shoppers 120

Businesses Grow

MARCH 18, 2024

Biggest threat in 2024 is voice fakes, in 2025, realistic video avatars. 58% of Gen Z think the more absurd, the cooler it is. Consumers control the narrative Sustainability — Advertising eats up a lot of energy. Sora was mentioned as a game-changer. There are 100,000 applications that make deep fakes.

Gen Z 127

Gen Z Transform Energy Thought Leadership 127

Hubspot Marketing

DECEMBER 8, 2023

Paid search accounted for 39% of advertisers’ budgets. 40% of advertisers say their PPC budget is lower than they’d like. A mere 10% of advertisers optimize their Google Ads account weekly. Snapchat ads are 7X more efficient at reaching Gen Z than TV ads. 47% of all global purchases take place online.

Gen Z 123

Gen Z User-Generated eCommerce Finance 123

Marketing Insider Group

OCTOBER 25, 2021

Marketing has moved beyond branding and advertising; marketers must work together with other departments to focus on building great customer experiences and engaging them for long-term relationships. Traditional advertising is losing its effectiveness, so what’s the answer? million for the previous “generation x”.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Econsultancy

JANUARY 27, 2022

One-off posts are now recognised merely as advertising rather than influencer marketing. trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025. Read more of Econsultancy’s 2022 predictions and trends analysis.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Martech

MAY 13, 2022

Here are some more compelling reasons why you should care about mobile marketing: There are nearly 15 billion mobile devices in the world and that number is expected to reach over 18 billion by 2025. These tools can be purchased as stand-alone technology or integrated with more advanced digital advertising platforms.

Transform 131

Transform Gen Z Shoppers Retail 131

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. of their advertising budget to branding. billion by 2025.

Digital Marketing 123

Digital Marketing Marketing Strategy Shoppers User-Generated 123

illumin

MAY 22, 2024

Here’s a quick overview of Meta advertising. In the company’s decades-long rule as the largest social media company, it has established itself as a major player in the advertising space. Millennial users make up 30% of total social media users in the US, with GenZ making up another 24.7%. This is a total of 124.9

Gen Z 59

Gen Z Millennials User-Generated Advertising 59

illumin

DECEMBER 6, 2023

per user, per hour by 2025. According to eMarketer analyst Debra Aho Williamson, the reason for this competitive edge comes down to user preference; advertisers continue to have a strong preference for Meta. This preference makes it clear that, among advertisers, Meta products like Facebook and Instagram are here to stay.

Gen Z 80

Gen Z Millennials User-Generated Advertising 80

Businesses Grow

DECEMBER 2, 2024

The content of the advertisement is a red herring. So this re-brand is not the whimsical idea from some GenZ agency. I just finished writing a book about disruptive marketing (“Audacious: How Humans Win in an AI Marketing World” available in February 2025). They’ve got too much to lose. Competent = commodity.

Gen Z 71

Gen Z Food Influencer Marketing Branding 71

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. Note: This method isnt reserved for Gen Z.

Gen Z 67

Gen Z Branding Retail Education 67

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Paid advertising offerings like Google Ads and Facebook Ads can help you surpass algorithms and get in front of your target audience. Table of Contents What is D2C marketing? Invest in paid ads.

Manufacturing 121

Manufacturing B2C Non-Profit eCommerce 121

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. By 2025, it is predicted that European gamers will number more than 367 million. In-game advertising. millon to 316.07

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

SocialPilot

JANUARY 15, 2024

Video marketing is the fastest-growing type of marketing in digital advertising. Video ad spending is expected to reach $456 billion by 2025. A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic. Common Video Marketing Statistics 1. billion from the United States alone.

Video Marketing 100

Video Marketing Gen Z Marketing Marketers 100

illumin

DECEMBER 11, 2024

The holiday season is a crucial time for retail and advertising, making it important to take the time to understand what worked and what didnt. The approaches and channels having the most impact in 2024 will likely influence how advertisers tackle the 2025 season. These channels reach customers in highly engaged spaces.

Gen Z 59

Gen Z Shoppers Millennials Advertising 59

Spiralytics

FEBRUARY 7, 2023

million users by 2025 – Statista Twitter had 10.50 Businesses now have an additional means of advertising their goods and services by capitalizing on the short-form videos slowly taking over cyberspace. Moreover, it’s also significantly less expensive than reaching the same audiences with paid advertising efforts.

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

Hubspot Marketing

JANUARY 3, 2024

Seth Green and Dr. Evil argue childishly before going to fix their carbon footprint by having 30 new electric vehicles by 2025. So when the holidays of 2021 came around, the bar was pretty high for advertisers at Peloton. Heinz Heinz has always been a leader in the advertising space and their recent commercials are no exception. “It

Food 131

Food Advertising Advertisers Gen Z 131

Power Digital Marketing

DECEMBER 5, 2022

TikTok started as the choice social media app for the younger set, first with Gen Z and now with up-and-coming Gen Alpha. million active users by 2025. Another significant reason to create a TikTok marketing strategy and take advantage of its advertising power for brand awareness and conversions. . Think again. .

Gen Z 52

Gen Z User-Generated Advertising Advertisers 52

Econsultancy

DECEMBER 3, 2021

Stats roundup: the impact of Covid-19 on marketing & advertising. As a result, the dramatic shift to ecommerce in this category over the past 18 months has meant online clothes shopping could overtake in-store purchases by as soon as next year, ahead of previous expectations that it would happen in 2025.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Spiralytics

MARCH 7, 2023

Millennials likely edge out Gen Z due to adulthood’s increased spending power and responsibilities. Advertising and selling on social media are so effective because many Filipinos are already on these platforms—and businesses know this, which is why it’s very rare for a company to have no social media presence.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52

Econsultancy

NOVEMBER 22, 2021

Stats roundup: the impact of Covid-19 on marketing & advertising. Cross-border purchasing is quickly taking a larger share of the ecommerce market in the country, which is expected to reach $8 billion by 2025. More stats can be found in the following articles: Stats roundup: the impact of Covid-19 on ecommerce.

eCommerce 52

eCommerce Gen Z Fashion Retail 52

Businesses Grow

OCTOBER 7, 2024

But this strategy aligns with research I’ve done for my new book (“Audacious,” out January 2025). Gen Z likes brands that go their own way, and the weirder, the better. Much has been written about the rise of absurdist Gen Z humor that baffles older generations. The weirder, the better.

Gen Z 108

Gen Z Millennials Branding Advertising 108

Sprout Social

JUNE 17, 2021

When we look closer at the 55% of consumers who learn about new brands on social, Gen Z and Millennials are especially likely to use social for brand discovery. If your brand isn’t poised to capitalize on the growing networks, those consumers are most likely going to discover your competitors first.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

SmartBrief - Marketing

NOVEMBER 26, 2024

As we look to 2025 and beyond, it is important to consider multicultural audiences when planning and creating an ad budget. This demographic, defined by a mix of ethnic, cultural and generational diversity, continues to grow each year. Buying power. eMarketer ) Hispanic – projected to reach $2.8 Media Tool ) Brand loyalty.

Non-Profit 97

Non-Profit Gen Z Entertainment Millennials 97

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Customer experience. Workplace impact. Employment.

Advertising 52

Advertising Advertisers Retail Shoppers 52

CXL

OCTOBER 31, 2022

trillion by 2025 , making up around one quarter of all retail sales. With Millennials and Gen Z increasingly reporting preferences for sustainable consumer options , durability is an appealing benefit for this audience. According to Insider Intelligence, online retail sales will reach $7.4 Image source ).

eCommerce 85

eCommerce User-Generated Gen Z Copywriting 85

Search Engine Land

APRIL 24, 2024

19, 2025, which is one day before the scheduled inauguration of the next U.S. ” TikTok generated $14.7 Brands and businesses will be impacted because they will be unable to reach those people anymore should this TikTok ban go through in 2025. Search and advertising impact. Interestingly, 270 days from today is Jan.

Law 89

Law Gen Z User-Generated Advertisers 89