Marketing Insider Group

NOVEMBER 19, 2019

It’s clear that Generation Z expects more than a surface-level commitment to corporate responsibility and brand purpose. . Gen Z is different from its predecessors in one important way. Unlike older generations, members of Gen Z view issues like climate change in black-and-white terms.

Gen Z 106

Gen Z Customer Advertisers Advertising 106

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Its fun math, we promise.)

Gen Z 64

Gen Z Social Media Marketing Millennials User-Generated 64

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 Social media advertising statistics in Australia Around the globe, businesses are leveraging social media platforms to connect with consumers. In 2023, social media advertising accounted for approximately US$3.8 Gen X: six hours and five minutes.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025?

Gen Z 73

Gen Z Millennials Social Media Marketing User-Generated 73

Martech

NOVEMBER 8, 2024

To help you get started with advertising on Reddit, I’ve recently written an article detailing various ad formats. If you’re looking to test or expand your YouTube advertising efforts, here are some campaign types to consider: For reach, leverage video reach campaigns. Now, advertisers can pay to appear in TikTok search results.

Gen Z 120

Gen Z CRM Millennials B2C 120

Sprout Social

APRIL 3, 2025

According to Sprouts Q1 UK Consumer Pulse Survey, which involved surveying over 2,000 consumers across the country, 90% of Gen Z now have Instagram profiles. Instagram popularity in the UK isnt limited to Gen Z; almost 35 million people of varying ages in the UK, according to Statista, have an Instagram account.

Gen Z 88

Gen Z Branding Food Fashion 88

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Unlike traditional advertising, like TV spots and billboards, social media marketing allows for two-way communication between individuals and brands. It’s time to learn.

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketing Marketers 109

SmartBrief - Marketing

NOVEMBER 26, 2024

As we look to 2025 and beyond, it is important to consider multicultural audiences when planning and creating an ad budget. This demographic, defined by a mix of ethnic, cultural and generational diversity, continues to grow each year. Buying power. eMarketer ) Hispanic – projected to reach $2.8 Media Tool ) Brand loyalty.

Non-Profit 116

Non-Profit Gen Z Entertainment Millennials 116

illumin

NOVEMBER 21, 2024

Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. After 12 months of tight spending due to cost-of-living concerns, retailers and advertisers can enter the end-of-year sales season with hesitant optimism. Here they are in detail.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Martech

FEBRUARY 11, 2025

With Millennials and Gen Z comprising 65% of B2B decision-makers by 2025, AI-driven tools are also shaping business purchases, mirroring already observed consumer habits change in genAI and social search. This trend isnt limited to just consumer brands.

Gen Z 132

Gen Z Transform Millennials User-Generated 132

Hubspot Marketing

MARCH 26, 2025

In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. Shes locked in 15 gigs since the start of 2025 by sharing her past work loudly across her social media channels. Why is social media entrepreneurship so popular?

Gen Z 101

Gen Z User-Generated eCommerce Promotion 101

SmartBrief - Marketing

FEBRUARY 6, 2025

Additionally, a report at Statista indicated that 70% of Generation Z respondents were more likely to prefer watching sports through social media platforms. Related : See which of your favorite media outlets are tracking who’s advertising in Super Bowl 2025.

Gen Z 52

Gen Z Promotion Advertisers Advertising 52

illumin

APRIL 4, 2025

This isnt unheard of for brands to put money into sports advertising. In fact, one of the biggest advertising opportunities for brands each year is during the Super Bowl season. More brands are shooting their shot during March Madness The 2025 March Madness season alone saw significant growth in advertising investments.

Advertisers 59

Advertisers Advertising Gen Z Branding 59

Hubspot Marketing

APRIL 2, 2025

This is an example of UGC or user-generated content , which can be an extremely valuable strategy for businesses of all kinds. In the 2025 State of Marketing , user-generated content was named one of the top three areas marketers plan on increasing their investment this year. Dont believe me?

User-Generated 108

User-Generated Gen Z Retail Food 108

illumin

MARCH 6, 2025

How are advertisers in the tax preparation industry getting their return on advertising? Instead of asking that fundamental question, we are going to flip that question around and ask ourselves instead: how exactly do tax preparation and financial businesses advertise their services to consumers especially in this important season?

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Spiralytics

JANUARY 23, 2025

As the year ticks over into 2025, this article highlights the latest data behind this shift, revealing trends in monetization, consumer engagement, and platform growth that underscore the growing impact of content creators in people’s lives. Gen Z: 14% of content creators 9. Who are the content creators?

Gen Z 52

Gen Z Transform Millennials Advertisers 52

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. But this isn’t just a GenZ trend.

Gen Z 129

Gen Z Whitepaper Influencer Marketing User-Generated 129

Adobe Experience Cloud Blog

MARCH 9, 2020

What will marketing look like in 2025, and why will neuromarketing play an important role in the future of the experience economy? Comparing those results with what they know about brain function indicates what kind of response an advertisement provokes in the participant’s brain. Let’s begin with the experience economy.

Neuromarketing 164

Neuromarketing Gen Z Transform Traditional Marketing 164

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. As Boundy said on social, What if I told you brands are getting advertising all wrong?…We In fact, one of their most popular serums is sold every 30 seconds.

CMO 88

CMO Gen Z Thought Leadership Entertainment 88

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. Note: This method isnt reserved for Gen Z.

Gen Z 85

Gen Z Branding Retail Education 85

Businesses Grow

DECEMBER 16, 2024

Forrester predicts that more than 50% of B2B buyers, particularly younger ones, will rely on social media and their value network to help make purchase decisions in 2025. Research shows that Gen Z is the fastest-growing audience on Pinterest, making up 42% of its global user base. The sources of B2B influence have shifted.

Gen Z 100

Gen Z Marketing Marketers B2C 100

Hootsuite

FEBRUARY 10, 2025

Keep reading to learn why using social media in healthcare marketing is worth the work and get tips to succeed on social media in 2025. Additionally, in areas with healthcare labor shortages, social media can help you advertise, recruit, and retain employees in competitive markets. Try it today.

Law 60

Law Health Entertainment Gen Z 60

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Paid advertising offerings like Google Ads and Facebook Ads can help you surpass algorithms and get in front of your target audience. Table of Contents What is D2C marketing? Invest in paid ads.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Businesses Grow

DECEMBER 2, 2024

The content of the advertisement is a red herring. So this re-brand is not the whimsical idea from some GenZ agency. I just finished writing a book about disruptive marketing (“Audacious: How Humans Win in an AI Marketing World” available in February 2025). They’ve got too much to lose. Competent = commodity.

Gen Z 74

Gen Z Food Influencer Marketing Branding 74

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Hootsuite

JULY 27, 2022

trillion by 2025. This growth is predicted to be driven primarily by Millenial and Gen Z social media users, who are expected to account for over 60% of global social commerce spending by 2025. What’s more, research from Accenture projects that the value of the global social commerce industry will grow to $1.2

Customer 143

Customer Gen Z Transform Retail 143

Hubspot Marketing

FEBRUARY 27, 2023

billion users by 2025. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. In terms of brand safety, 86% of marketers feel comfortable advertising on Instagram. Instagram is expected to reach 1.44 Source ) 2.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Calvyn Lee Blog

JANUARY 28, 2023

of all e-commerce sales) by 2025. Thanks in part to subtitle-embracing Gen-Z, closed captions are a regular sight across Instagram Reels and TikToks, which both began offering auto-captioning features in 2021. Despite some pessimism over pace, social commerce is here to stay, with sales projected to hit $1.2

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. million for the previous “generation x”. For example, the oft-quoted statistic that Millennials will make up 75% of the workforce by 2025 is now not only unlikely but rather impossible. Generation Z consists of people who were born from 1995 to 2010.

Millennials 141

Millennials Gen Z Retail Marketing 141

Hubspot Marketing

JANUARY 31, 2023

billion users by 2025. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). When Facebook bought the platform in 2012, however, its advertising machine shifted into high gear.

Gen Z 134

Gen Z Millennials User-Generated Shipping 134

Neil Patel

NOVEMBER 26, 2020

billion in 2020 to $388 billion in 2025. The consultancy expects online luxury sales to triple by 2025 when almost one in five personal luxury sales will happen online. Try to advertise as the “top watch maker” on Google, and you’ll pay $80 per click. Or $50 to advertise as one of the best luxury compact cars.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Hubspot Marketing

DECEMBER 8, 2023

Paid search accounted for 39% of advertisers’ budgets. 40% of advertisers say their PPC budget is lower than they’d like. A mere 10% of advertisers optimize their Google Ads account weekly. Snapchat ads are 7X more efficient at reaching Gen Z than TV ads. 47% of all global purchases take place online.

Gen Z 125

Gen Z User-Generated eCommerce Finance 125

Marketing Insider Group

OCTOBER 25, 2021

Marketing has moved beyond branding and advertising; marketers must work together with other departments to focus on building great customer experiences and engaging them for long-term relationships. Traditional advertising is losing its effectiveness, so what’s the answer? million for the previous “generation x”.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

Businesses Grow

MARCH 18, 2024

Biggest threat in 2024 is voice fakes, in 2025, realistic video avatars. 58% of Gen Z think the more absurd, the cooler it is. Consumers control the narrative Sustainability — Advertising eats up a lot of energy. Sora was mentioned as a game-changer. There are 100,000 applications that make deep fakes.

Gen Z 129

Gen Z Energy Transform Thought Leadership 129

Econsultancy

JANUARY 27, 2022

One-off posts are now recognised merely as advertising rather than influencer marketing. trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025. Read more of Econsultancy’s 2022 predictions and trends analysis.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Hootsuite

APRIL 19, 2023

The downside to WhatsApp is that WhatsApp Business isn’t available globally (for instance, you won’t find it in Canada), so not all of the platform’s business, targeting, and advertising features will be available to everyone. WhatsApp may be the most popular app in the world, but it does have a smaller reach in certain regions.

Gen Z 118

Gen Z Social Media Marketing Place Shoppers 118